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Recap of our Future of Travel webinar on loyalty and wellbeing with Hyatt

Dec. 09, 2020
4 min read
Miraval Berkshires Hyatt Zach Griff - 43
Recap of our Future of Travel webinar on loyalty and wellbeing with Hyatt
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The ongoing coronavirus pandemic has had an enormous impact around the globe, and while much attention has been devoted to the economic fallout, wellbeing is arguably just as important. But how is this related to travel and loyalty programs?

Well, on our most recent Future of Travel webinar, part of Hotels & Destinations Week at the 2020 TPG Awards, we got a chance to hear from executives at a major hotel chain that puts wellbeing top of mind.

TPG's founder and CEO Brian Kelly sat down with Hyatt’s Amy Weinberg, SVP of World of Hyatt, Brand Marketing and Consumer Insights, and Simon Marxer, Director of Spa & Wellbeing, Miraval and Hyatt’s Wellbeing Council Co-Chair. During the webinar, they discussed various wellbeing trends and loyalty offerings in the World of Hyatt program.

While COVID-19 has brought wellbeing into the limelight, it's actually been a key focus area of Hyatt for some time. The Miraval brand has been a part of World of Hyatt since 2017, and the Miraval Austin opened its doors in January 2019, followed by the Miraval Berkshires earlier this year. This is in addition to Hyatt's acquisition of Exhale Spas back in 2017 — which then led to an integration with the World of Hyatt loyalty program — along with the FIND Experiences platform (temporarily suspended due to the pandemic).

RELATED: How to redeem points with the World of Hyatt program

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Amy and Simon have both been closely involved in these efforts, and they offered unique insight into how this is such an important area for the company. In fact, its guiding principle of "caring for people so they can be their best" goes far beyond the hotel stay, focusing on multiple aspects of a guest's experience — both on- and off-property.

If you didn't get a chance to attend, review the full recording — and be sure to visit the follow-up links shared on the webinar (and listed below) for additional reading.

Full recording

Additional reading

“The Future of Travel with Brian Kelly” is a series of live events looking ahead at what’s in store for the travel industry as it begins to recover from the coronavirus pandemic. Join Brian as he interviews top experts and company executives on a range of topics, including traveler health, cleanliness measures, loyalty programs and what it all means for the traveling public.

For recordings of past sessions, please visit the following links:

Featured image by Spa