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Want to fly from New York to London in less than four hours? Hear from the company who could make that happen

Nov. 19, 2020
10 min read
Blake Scholl Boom Supersonic
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Airlines Week banner for the 2020 TPG Awards

This December marks 117 years since the Wright Brothers first took to the skies, and the aviation industry has undergone massive changes since that fateful first flight. However, since the dawn of the passenger jet age in the late 1950's, we've seen more incremental steps forward — such as the development of composite-material planes like the Boeing 787 Dreamliner and improvements in fuel efficiency — rather than massive leaps.

One company, however, is hoping to change that trajectory, ushering in a new approach to mainstream air travel — one that could see you flying from New York to London in half the time it takes today.

As part of Airlines Week at the 2020 TPG Awards, we sat down with Blake Scholl, CEO of Boom Supersonic on a special edition of our Future of Travel webinar series. His company's goal is simple: Launch a supersonic jet (Overture) by the end of the decade capable of halving travel times on major international routes.

Oh — and these flights will be carbon-neutral as well.

It may sound like something out of a science fiction novel, but it's taking place at a real company outside of Denver, Colorado, and Blake took great care in discussing what this looks like.

Here are some of the key takeaways from our conversation.

How is Overture different from Concorde?

Most travel enthusiasts are aware of Concorde, probably the best-known passenger jet that flew at supersonic speeds. However, those planes last took to the skies in 2003. While Concorde is remembered fondly by those who flew it, only 14 of the planes ever operated commercial flights — and it never turned a profit for the two airlines that ultimately put it into service (Air France and British Airways).

Today, those jets are relics, relegated to museums around the U.S. and Europe.

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Blake highlighted how Boom Supersonic is a completely different animal.

"I think it helps to remember that we're all basing our view of supersonic off an airplane that was designed 60 years ago," he said on the webinar. "But, fast forward ... and now we have a very different world. We have new technologies. We've got carbon fiber composites. We've got turbofan engines. We've got software-defined aerodynamics."

When you combine these capabilities with the incredible growth of international air travel (outside of a global pandemic), this creates an opportunity for a profitable supersonic jet that's affordable to millions of travelers.

"This isn't just a New-York-to-London, banker-and-rock-star machine but is something that can work on hundreds of routes worldwide that can reach economies of scale. This story turns out to be very different from Concorde."

What about the noise of supersonic flight?

Concorde was known for its noisy operation, a problem Boom plans to address with Overture. (Photo by Etienne DE MALGLAIVE/Gamma-Rapho via Getty Images)

Brian pointed a key criticism of supersonic air travel — one that dogged Concorde — was the noise. Several viewers also chimed in with questions about how Boom would handle this, and Blake acknowledged that it was a concern. However, he once again highlighted the technological advancements that would partly address this issue.

Concorde "had after-burning engines," he said. "They were taking a military engine and adapting it to a commercial flight." However, technology has pushed that approach to the history books. Turbofan engines, like what will be found on Overture, also have the capability to go supersonic — as long as you "have enough thrust to overcome the drag."

The end result? Engines that are "far quieter and far more efficient than Concorde."

But what about that sonic boom, when Overture crosses the sound barrier?

Well, that's not going anywhere — for now. Which is why the first iteration of Overture will focus solely on overwater routes. "You basically bee-line off the coast, you open up the throttles and you make your sonic boom where there's no one there to hear it."

What is the timeline for passenger service?

At the outset of the webinar, nearly half of the attendees said they were most interested in the timeline of when Overture would be ready for commercial passenger flights — and sadly, it's not around the corner. Boom just debuted its XB-1 prototype in October (you can view the full launch video on the company's website), but even that won't take to the skies until 2021.

So what's happening with the XB-1 right now? Testing ... lots of testing.

"We have 36 independent ground tests planned," Blake said, looking at all aspects of the plane — from the hydraulic system to the landing gear to the electrical power system.

From there, it's a series of taxi tests outside of Denver in early 2021, and after that, the XB-1 will be taken to the Mojave Desert (via truck) for higher-speed testing on the runway before actual takeoff. If all goes according to plan, these test flights will begin in Q3 or Q4 of next year, and the company will incrementally ramp up to supersonic speeds.

Based on the results of these myriad of tests, Boom will then finalize the design of Overture, the aircraft that ultimately will carry passengers.

"Think of Overture as about five years behind XB-1," Blake said. "This year we rolled out XB-1, and in 2025 we'll roll out the first assembled Overture. Then we'll start the flight test program for Overture in 2026."

The big unknown, however, is just how long the certification process will take, though Blake expects that it'll be longer than before due to the Boeing 737 Max situation.

That said, Blake hopes to welcome the first passengers onboard Boom in 2029 — less than a decade from now.

What will the passenger experience be like?

Japan Airlines is one carrier that is working with Boom on its supersonic aircraft. (Photo by Jason Alden/Bloomberg via Getty Images)

The last several years have seen significant enhancements to the onboard experience for passengers — with new first-class suites and the standardization (for the most part) of lie-flat seats in business class. For Boom, however, the development of Overture represents "an opportunity to build a brand-new cabin experience," said Blake.

Air travel can be stressful, but "we want you to experience a sense of tranquility from the moment you get on board the aircraft," he added

And he teased some of what this might include:

  • Large windows that allow you to see the curvature of the Earth (Overture would cruise at 60,000 feet)
  • A 25-inch TV screen
  • Laptop dock to create an office in the sky

However, he did indicate that lie-flat seats weren't going to be standard — and pointed out that with the shorter travel times, they wouldn't be necessary. By turning red-eye flights into shorter, daytime flights, "you don't need a flat-bed seat," according to Blake. Instead, "you really need a comfortable seat, and that's how you can increase the passengers the airplane can carry, and that's part of how you make the economics work" for those carriers operating the aircraft.

He also had an interesting take on the prevailing perspective of the onboard set. "We think about flat beds and a function of route, but it's really a function of time." By cutting down flight times, Boom hopes to shift this mindset.

What about the environment?

Before and during the webinar, we received many questions about the environmental impact of flying at supersonic speeds, so we took the opportunity to discuss Boom's approach along these lines. Sustainability is one of the company's core values, but how does that translate to the actual operation of Overture?

For starters, "this is the first airline designed from the ground up to run on 100% sustainable, alternative fuel," Blake said — which allows your flight to actually be carbon-neutral. "You're using all fuels that were built out of carbon that was removed from the atmosphere, and so when you burn it, you put it back where it came from — and it's zero net carbon on a life cycle basis."

He even indicated that tests on the XB-1's engines saw better performance with alternative fuels than with standard jet fuel, an exciting aspect of the development of Overture from an environmental perspective.

Related: What your favorite airlines and hotels are doing to fight climate change

Full recording

If you want to hear more of Brian and Blake's conversation, you can watch the full recording right here.


“The Future of Travel with Brian Kelly” is a series of live events looking ahead at what’s in store for the travel industry as it begins to recover from the coronavirus pandemic. Join Brian as he interviews top experts and company executives on a range of topics, including traveler health, cleanliness measures, loyalty programs and what it all means for the traveling public.

For recordings of past sessions, please visit the following links:

Featured photo courtesy of Boom Supersonic

Featured image by NATHAN LEACH-PROFFER

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.