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The 10 Upcoming Business Class Products We're Most Excited For

July 07, 2019
16 min read
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With airlines doing away with first class, it is more crucial than ever to offer competitive business-class products. Most airlines make the majority of their revenue on long-haul flights from premium seats. When an airline offers a subpar business class, even at a lower price, that airline will lose out on valuable premium revenue.

So it's no surprise that airlines across the globe are working to improve their business classes. Gone are the days of angled lie-flat seats and overhead TV monitors. In 2019, major airlines including British Airways, Virgin Atlantic and Turkish Airlines will debut cutting-edge business-class products.

These products will feature fully lie-flat seats and even privacy doors. With these products set to take to the sky over the next few years, now is the time to strategize on how to earn enough points or miles to be able to try these new business-class products out for yourself.

Related: Guide to Airline Companion Tickets

With 2019 and 2020 set to become landmark years for new premium products, TPG has compiled a list of the top 10 business-class products we're most excited for. The first few on this list will be no surprise, but there are still a couple in there that will make AvGeek tongues wag.

1) British Airways Club World Business Class

Finally. After a decade of offering what has become a severely outdated business-class product, a new Club World seat is set to take to the skies.

British Airways' New Club World business-class seat will debut on the airline's Airbus A350. (Image by Nick Morrish/British Airways)

British Airways' new Club World Suite is just weeks away from making its first flight. British Airways will operate intra-European flights featuring this all-new product when the airline's first Airbus A350 goes into service this month. The A350 will be the first aircraft in the fleet to feature the new Club World Suite, with the product making its way to other long-haul aircraft over the next few years.

Related: See TPG's Full Overview of The New Club World Seat

Though travelers will have to wait a few years before the new Club World Suite is found on board most of the airline's long-haul aircraft, it looks like the wait will be worth it — the seats will eschew the current 2-4-2 layout in favor of a much more competitive 1-2-1 configuration, and each seat will feature a sliding privacy door, direct aisle access and a swanky design including wood finishes.

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British Airways New Club World SuitesFirst RoutesAircraft
Entry Into Service: Summer 2019
  • London (LHR) to Madrid (MAD) (July 2019)
  • London (LHR) to Toronto (YYZ) (October 2019)
  • London (LHR) to Dubai (DXB) (October 2019)
  • Debuts on Airbus A350
  • All long-haul aircraft (except the Boeing 747) to be retrofitted

2) Virgin Atlantic Upper Class

Virgin Atlantic's Upper Class product is already competitive in many ways, but the seat itself currently found on the majority of the airline's aircraft is fairly outdated, consisting of fully lie-flat seats in a herringbone configuration. While the current seat is comfortable enough, there are plenty of downsides, including limited recline, seats that don't allow for views out the window and severely limited storage space.

Virgin Atlantic's new Upper Class business-class product which will make its debut aboard the airline's Airbus A350. (Image by Nicky Kelvin/The Points Guy)

Luckily, Virgin Atlantic's new Upper Class product addresses these complaints — and does so with the airline's typical flair. The new, fully lie-flat seat in a 1-2-1 configuration is the first of its kind. Other notable features include a new inflight-entertainment system that can be linked to a passenger's mobile device via Bluetooth, a sliding privacy partition and increased storage. Upper Class passengers will also be able to socialize in the airline's new Loft, which will replace the onboard bar.

Related: TPG's Full Coverage of Virgin Atlantic's New Upper Class "Suite"

Like British Airways, Virgin Atlantic will debut its new Upper Class seat with the delivery of its first Airbus A350, which is scheduled to enter service on September 10, 2019, on flights between London Heathrow (LHR) and New York-JFK.

Virgin Atlantic's New Upper Class "Suite"First RoutesAircraft
Entry Into Service: September 10, 2019
  • London (LHR) to New York (JFK)
  • Debuts aboard the Airbus A350
  • Other aircraft TBD

3) Lufthansa's New Business Class

There is no question that Lufthansa offers one of the world's top first-class products of any airline. However, the airline's current business-class product leaves a lot to be desired, with a solid soft product in business class brought down by seats that are far from competitive.

Lufthansa's new business-class product will take a painfully long time to make its way to all Lufthansa wide-bodies. The product will debut aboard the airline's Boeing 777X (Image via Lufthansa)

Thus the relief when, in 2017, Lufthansa unveiled the airline's next-generation business-class seat, which looks like it's going to be a big upgrade. Lufthansa passengers will finally be able to enjoy a business-class product that features direct-aisle access. The new seat also features throne seats in the center of the cabin.

Review: Lufthansa's Current Business Class Review

Unfortunately, most travelers are going to have to wait a while before they're able to fly in Lufthansa's new business class. Lufthansa's Boeing 777X (expected in 2020) will be the first aircraft to feature the new seats, with other long-haul aircraft receiving the product over the next few years.

Lufthansa's New Business ClassFirst RoutesAircraft
Entry Into Service: TBD 2020
  • TBD
  • Debuts on Boeing 777X
  • Most long-haul aircraft to receive the new product

4) Air France Business Class on the A350

Air France's business-class product has come a long way in recent years. It wasn't until recently that AF's biz product made the transition from angled-flat to fully lie-flat seats. Though its latest business-class product is already very competitive, Air France's Airbus A350 will feature a new business-class product that appears to be a slight upgrade over the product found on the airline's Boeing 777s and some Airbus wide-bodies.

Air France's Airbus A350 business class product will feature the Zodiac Optima seat. (Image via Safran Group/Zodiac Aerospace)

The new product will be in a 1-2-1 layout with direct aisle access from every seat. It will feature Zodiac's Optima business-class seat and looks to be quite similar to TAP Air Portugal's business-class seat on its Airbus A330-900neos.

Related: Review of Air France's A330 Business Class

Air France's A350 Business Class ProductFirst RoutesAircraft
Entry Into Service: October 2019
  • Paris (CDG) to Bamako (BKO) and Abidjan (ABJ)
  • Airbus A350

5) Turkish Airlines' New Business Class

Travelers either love or hate Turkish Airlines' current business-class product. While Turkish offers what might be one of the best soft products in the sky, the airline's seats are underwhelming.

Finally, with the arrival of Turkish Airlines' Boeing 787s and Airbus A350s, the airline's business-class product is set to receive a big upgrade, thanks to the Stelia Aerospace Aurora business-class seat. In a 1-2-1 configuration, all seats will be fully lie-flat and feature direct-aisle access. The stunning new product features an 18-inch IFE display, privacy dividers between seats in the center of the cabin, and Alcantara-padded seat pods. This new biz class will be quite similar to what is found on Singapore Airlines' regional widebody aircraft.

Unfortunately, Turkish Airlines has no plans to retrofit its existing fleet. The new Turkish Airlines business-class seat, which will be flying to North America starting in early August 2019, will be found exclusively on the airline's Boeing 787s and Airbus A350s.

Related: Turkish Airlines Business Class Review

Turkish Airlines New 787/A350 Business Class ProductFirst RoutesAircraft
Entry Into Service: 787s already flying
  • Istanbul (IST) to Atlanta (ATL), Mexico City (MEX) and Washington Dulles (IAD)
  • Boeing 787s and Airbus A350s

6) EgyptAir Business Class

EgyptAir offers a pretty mediocre business-class product on its long-haul routes operated with Boeing 777s or Airbus A330s, with seats configured either in a 2-2-2 or 2-3-2 layout. However, now that it's flying brand-new Boeing 787-9 Dreamliners between Cairo (CAI) and Washington Dulles (IAD) and soon New York-JFK, passengers will be able to enjoy fully lie-flat seats in a 1-2-1 configuration.

The B/E Aerospace Super Diamond seat on board an American Airlines Boeing 787-9. Image by JT Genter/The Points Guy

We haven't been on board yet, but the airline is using the B/E Aerospace Super Diamond reverse herringbone seat, which is the same product that many airlines including American Airlines use on the 787. Though it's not the best seat in the sky, it's sure to be a massive improvement over EgyptAir's current product.

Related: EgyptAir Business Class Review

EgyptAir's New Business Class ProductFirst RoutesAircraft
Entry Into Service: October 2019
  • Cario (CAI) to Toronto (YYZ) and Washington Dulles (IAD)
  • Boeing 787-9
  • Other aircraft TBD

7) Aeroflot Airbus A350 Business Class

Another airline with a rather large international route network that offers an underwhelming business-class product is Aeroflot, which has never been known for luxury. This might change when Aeroflot takes delivery of the airline's first Airbus A350, featuring a brand-new business-class product.

Aeroflot will likely install the B/E Aerospace Super Diamond seat, like the ones that WestJet has on its 787s, on its new A350s. Image via WestJet.

This product was only recently confirmed, with few details. It is speculated that, like EgyptAir, Aeroflot will install a seat similar to that on American Airlines' Boeing 787-9s and WestJet's Boeing 787-9s. This means that, for the first time in the airline's history, Aeroflot will offer a business-class product with direct-aisle access for all seats.

Related: Aeroflot Premium Economy Review

Aeroflot's New Business ClassFirst RoutesAircraft
Entry Into Service: March 2020
  • Moscow (SVO) to New York (JFK) (March 2020)
  • Moscow (SVO) to Beijing (PEK) (May 2020)
  • Moscow (SVO) to Seoul (ICN) (June 2020)
  • Moscow (SVO) to Miami (MIA) (June 2020)
  • Airbus A350
  • Other aircraft TBD

8) China Southern Airbus A350 Business Class

Soon, yet another business class seat will enter the trans-Pacific market. China Southern is set to introduce its latest business-class product with the introduction of the Airbus A350 into its fleet.

China Southern's new Airbus A350 product will be quite competitive when it hits the market. (Image via China Southern on Weibo)

China Southern's Airbus A350s will feature Recaro lie-flat seats in a 1-2-1 configuration, which will certainly be competitive on trans-Pacific routes. Though the product looks quite comfortable, the blue leather seats, beige plastic and light "wood" trim color scheme leaves a lot to be desired, in our opinion.

The airline will take delivery of its first A350 later this summer and will initially fly between Chinese cities before operating long-haul flights.

Related: China Southern Business Class Review

China Southern's A350 Business ClassFirst RoutesAircraft
Entry Into Service: July 2019
  • Beijing (PEK) to Guangzhou (CAN)
  • Airbus A350

9) Pakistan International Airlines Business Class

Pakistan International Airlines operates a fleet of Boeing 777s on long-haul flights. Though some of these aircraft are fairly new, the business-class product found on its 777s is very dated. PIA offers angle-flat seats in a 2-3-2 configuration. As one might imagine, the experience isn't best-in-class. However, PIA will offer lie-flat seats with direct-aisle access in the near future.

Pakistan International Airlines is slated to introduce the Stelia Solstys business class product on select Boeing 777s. (Image via Stelia Aerospace)

Related: Pakistan International Airlines New Branding

PIA has not officially announced the product, but there are confirmed reports that the airline has agreed to install the Stelia Aerospace Solstys seat on select Boeing 777s sometime in 2019. The Solstys business-class seat is quite basic but still comfortable. It's found on Alitalia and Iberia long-haul aircraft, among others.

Pakistan International Airlines New Business Class First RoutesAircraft
Entry Into Service: TBD
  • TBD
  • 5 Boeing 777s

10) Air New Zealand Business Class

The last product on this list has yet to be announced, so details are scarce. However, reports indicate that Air New Zealand is developing its new business class seat in-house.

There is speculation that Air New Zealand will introduce its new business-class product when the airline takes delivery of its first Boeing 787-10. Since Air New Zealand only recently placed an order for the aircraft, its first -10 won't be delivered until 2022.

Related: Air New Zealand Orders The Largest Boeing 787 Dreamliner

Air New Zealand has yet to announce their new business class seat but when the product makes its debut, it will likely be aboard the airline's Boeing 787-10. (Image via Boeing)
Air New Zealand has yet to announce their new business class seat but when the product makes its debut, it will likely be aboard the airline's Boeing 787-10. (Image via Boeing)

There are reports that Air New Zealand will announce its new business-class product as early as the end of this year. Until more details are announced, we will have to wait in suspense.

Air New Zealand's New Business Class First RoutesAircraft
Entry Into Service: TBA
  • TBD
  • Will likely debut aboard the Boeing 787-10

Bottom Line

With business class more or less becoming the "new first class," airlines across the globe are investing heavily in creating top-tier products with the goal of attracting coveted business-traveler dollars. And for those with a stash of points and miles, all this innovation means traveling up front is about to get even better. We can't wait to get onboard the products mentioned above to find out for ourselves.

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Featured image by Nick Morrish/British Airways