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California dreaming? 10 cool towns to visit in the Golden State

May 27, 2020
9 min read
Dramatic Northern California Coastline
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California is so big, it could almost be a separate country from the rest of the U.S. And in fact, it once was, albeit briefly (for 25 days in 1846). The state flag still says "California Republic," and there's so much to see in this vast state beyond Los Angeles and San Francisco. Sure, they're probably the most iconic cities in the state, but there's a lot more behind the scenes, as it were.

A vast stretch of land, California encompasses everything from beautiful beaches and imposing mountain peaks to towering redwood forests and seemingly infinite desert vistas. With such diverse topography, it's really no surprise there are plenty of hidden small towns in the mix worth the detour. From hamlets with a Gold Rush past to charming seaside enclaves, here are the cool California towns you want to include on your next California itinerary.

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Pismo Beach

(Photo by Geri Lavrov/Getty Images)
(Photo by Geri Lavrov/Getty Images)

Pismo Beach, a legendary coastal resort area, is the epitome of California cool and a microcosm of the Golden State with expansive beaches and wineries and even a monarch butterfly preserve. Though the moniker is no longer in use, Pismo Beach used to be called the Clam Capital of the World. One of the most fun things to do here is to rent an ATV to cruise the sand dunes next to the wide Pacific Ocean. Also in San Luis Obispo county but farther north, you'll find the famous Hearst Castle at San Simeon.

Point Dume in Malibu

Malibu is an affluent, beachfront city in western Los Angeles County, California, United States. As of the 2000 census, the city population was 12,575. Malibu consists of a 21-mile (34 km) strip of Pacific coastline. The community is famous for its warm, sandy beaches, and for being the home of most movie stars and others associated with the entertainment industry.
(Photo by Danita Delimont/Getty Images)

Malibu is essentially a narrow coastal strip some 30 miles west of downtown Los Angeles. But since 1991, it's existed as an independent city preceded by its reputation for sprawling oceanfront houses and incredible surfing. Angelenos tend to be best acquainted with those parts of the "Bu," as it's called, that lie on either side of the Pacific Coast Highway as it cuts across all 21 miles of Malibu. That's because the kind of real estate that packs in celebrities like Beyoncé and Chris Martin tends to be close to the shore and tough to access.

There are exceptions though, such as Malibu Lagoon State Beach and Zuma Beach. In between, there's a promontory called Point Dume that contains the priciest properties in Malibu. From atop the bluff, stars such as Barbra Streisand can enjoy some of California's most spectacular ocean views, but anyone can visit the beaches below: Both the crescent-shaped Dume Cove beach and Big Dume beach are actually part of the California state beach system.

Read more: 9 travel podcasts guaranteed to spark your wanderlust

Mammoth Lakes

(Photo by Nicole Kucera/Getty Images)
(Photo by Nicole Kucera/Getty Images)

Say "Mammoth Lakes" to almost any Californian and the first image that comes to mind is Mammoth Mountain, an iconic ski area and the highest one in the state. The rugged Sierra Nevada mountains are California's proximate answer to Colorado's Rocky Mountains and the main appeal is all-season recreation. Mammoth Lakes has a charming central village in addition to natural draws such as forests, mountain peaks and (you guessed it) lakes.

Devil's Postpile National Monument is located west of Mammoth Mountain. The monument itself is an unusual formation of basalt rock columns, but the area also includes Rainbow Falls, a 101-foot tall waterfall on the Middle Fork of the San Joaquin River. Mammoth Lakes is also a good base from which to set out for Yosemite National Park. The local airport is Mammoth Yosemite Airport (MMH) and typically has year-round nonstop flights from Los Angeles and seasonal flights from other California cities.

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Related: A gondola ride away from the slopes: A review of the Westin Mammoth in California

Carlsbad

(Photo by Sherry Smith/Getty Images)
(Photo by Sherry Smith/Getty Images)

This oceanside city in San Diego County is a perennial family favorite. For starters, there are beautiful beaches like South Carlsbad State Beach and Tamarack Surf Beach, behind which is the popular Carlsbad Sea Wall Walk. Carlsbad is also the home of the Legoland California theme park. There's also the seasonal Flower Fields celebration at Carlsbad Ranch, which transforms 60 acres of undulating North San Diego County hills into sprawling flights of floral fantasy every spring.

Related: The best beaches in California

Murphys

(Photo courtesy of Calaveras.com)
(Photo courtesy of Calaveras.com)

Murphys, in the Sierra Nevada foothills of Calaveras County, was one of California's richest "diggins" during the California Gold Rush of the 1840s — hence its former name, Murphys New Diggings. The draw today isn't gold though. It's quaint, as you'll see when strolling down the town's idyllic little Main Street with its clapboard buildings and white picket fences. But where prospectors and gamblers once mingled in between gold-digging expeditions (fit in a visit to the Old Timers Museum if you can), now winemakers hold sway and there are upwards of two dozen wine-tasting rooms along Main Street and several vineyards in the vicinity. As the so-called Queen of the Sierra, Murphys has a small population of around 2,213, but plenty of homestyle restaurants and cozy country inns. One such is the Murphys Hotel, whose illustrious guests have included Ulysses S. Grant and Mark Twain.

Tahoe City

(Photo by ddub3429/Getty Images)
(Photo by ddub3429/Getty Images)

With an elevation of 6,250 feet, Tahoe City ranks high on California's snow list. It lies on the western shore of Lake Tahoe, the largest alpine lake in North America. But with plenty of sunny summer days, this destination is a magnet for visitors all year round. The Granlibakken ski and sledding area is the area's oldest ski resort and popular with families with onsite rentals.

First-time visitors should consider the classic seven-hour Lake Tahoe Circle Bus Tour, still the ideal way to delve into Lake Tahoe and its rustic history that includes Emerald Bay State Park and Logan Shoals Vista Point. During the summer, the historic lakefront Queen Anne-style Hellman-Ehrman Mansion, built in 1903, provides a glimpse into the lifestyle of the Lake Tahoe wealthy set of yore. The estate is located within Sugar Point State Park, where the world's tallest pine trees grow.

Related: How to get to Los Angeles on points and miles

Half Moon Bay

(Photo by Erica Davis/Getty Images)
(Photo by Erica Davis/Getty Images)

Its name may only spell half a moon, but this frequently foggy place on the Pacific Coast south of San Francisco is famous as a full-on surfing spot. Just north of Half Moon Bay State Beach is the bluff-backed Mavericks Beach, a renowned site for big wave surfing (particularly in winter) at the tip of Pillar Point. For some sylvan splendor away from the ocean, check out the Purisima Creek Redwoods Preserve.

Ojai

(Photo by hlehnerer/Getty Images)
(Photo by hlehnerer/Getty Images)

Ojai may be less than 90 miles from downtown Los Angeles, but in many respects, it's a world away. This low-key town, nestled in a setting of rolling hills and oak trees, stood in for the mythical paradise of the 1937 film classic, "Lost Horizon." Today it's the ideal destination for those who appreciate an absence of chain stores, fast food and sprawling shopping malls.

Spiritually focused and scenically seductive, this rustic hamlet is where visitors wait for the "pink moment" as the sun sets in the east over the Topa Topa mountains (they really do, and the peaks really do glow pink). Ojai is populated by artisans, actors, architects, those on the cusp of retiring and a number of meditation and music festivals now are staged here.

Avalon

A unique look at the Catalina's Avalon harbor and it's famous landmark, the Casino.
(Photo by Matthew Micah Wright/Getty Images)

Avalon, a small resort port on the island of Santa Catalina, is the southernmost city in Los Angeles County. Catalina is one of the eight Channel Islands of California, accessible via ferry ride from Long Beach (about one hour), Dana Point or San Pedro. Much of Avalon developed thanks to the largesse of chewing gum magnate William Wrigley Jr. in the 1920s, and the iconic island has a star-studded history. The 1929 Catalina Casino remains a landmark perched at the water's edge and Lover's Cove Marine Reserve lures snorkellers year-round. Catalina's classic glass-bottom boat tours are a touristy but time-honored tradition, popular with families. Much of Avalon clings to the waterfront facing scenic Avalon Bay. A small group tour, such as Catalina Island's Avalon Scenic Tours operated by the Catalina Island Company, serves as a good introduction to this SoCal town.

Hermosa Beach

(Photo by Sparty1711/Getty Images)
(Photo by Sparty1711/Getty Images)

You probably already know about Santa Monica as well as the famously zany Venice Beach, which is adjacent to it. But the Los Angeles County coastline is pretty vast, meaning there are many other great beachfront areas, too, and one of the best insider spots is compact Hermosa Beach. At just 1.4 square miles, it's dwarfed by virtually all its neighbors -- Venice Beach is north, Palos Verdes to the south and Los Angeles due east -- but that's part of the charm.

Life here revolves around the wide beach, especially popular with surfers and volleyball players. With a pier jutting into the Pacific and a sunny promenade called the Strand that continues to Santa Monica, Hermosa Beach is a popular film location and the epitome of laidback Southern California beach life.

Featured image by Getty Images

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4 / 5
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Apply for American Express® Gold Card
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Rewards

1 - 4X points
4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.

Intro offer

As High As 100,000 points. Find Out Your Offer.
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.

Annual Fee

$325

Recommended Credit

Excellent to Good
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer
    You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit
    Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.