Virgin Voyages Is Committing to Music Theme With Vinyl Record Store and Karaoke Lounge
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
It looks like Virgin Voyages is going all-in with the music theming on its first ship.
The start-up line backed by Richard Branson’s Virgin Group announced on Wednesday that its 2,770-passenger debut vessel, Scarlet Lady, will have its very own vinyl record store — an homage to Virgin Group’s early days as a record-selling business.
To be called Voyage Vinyl, the record shop on Scarlet Lady will feature listening stations where “sailors” (what the line calls its passengers) can sample music before buying. It’ll sell a mix of current and classic albums, plus limited-edition collections created by the line’s resident DJs. Music magazines and headphones will also be for sale alongside record players (for those of you who go on cruises to buy record players).
Virgin Voyages also revealed plans for a karaoke lounge on the ship with private, sound-proofed rooms where passengers can belt out their best Ariana Grande or Post Malone. It also said it was developing a “sonic identity” for the vessel’s public areas that goes way beyond the typical shipboard background music.
The karaoke lounge planned for Scarlet Lady will be called The Groupie and feature a very-pink-and-purple-infused color scheme and modernist design created by Roman Coppola. It’s being billed as a place for gaming and movie-watching, too, should you tire of belting out power ballads.
The latest reveals come on top of previously announced plans for music-themed “RockStar Suites” on Scarlet Lady that will come with gold-plated vinyl record players and classic records.
And the top DJs recruited by Virgin Voyages won’t just curate mixes for the record shop. They’ll also perform for the line’s passengers. Grammy Award-winning DJ, songwriter and record producer Mark Ronson, for example, has signed on for four performances in 2020 during stopovers the ship will make at the Bahamian island of Bimini.
On Wednesday, Virgin Voyages added chart-topping artist, DJ, producer and remixer, MK (Marc Kinchen), and Grammy-nominated electronic music duo Sofi Tukker to the list of “resident DJ” performers making appearances during Scarlet Lady’s first year at sea.
Voyage Vinyl will also double as a performance spot for the ship’s resident DJs.
And Virgin Voyages said the so-called sonic identity it’s planning for the ship will have electronic music at its core, but also incorporate other genres. The line has signed WhiteLabel Creative, a group of music industry insiders, to develop signature sounds for spaces that blend electronically-programmed music dating as far back as the disco era with more traditional “EDM” sounds.
Under development for more than five years, Virgin Voyages is promising to shake things up in the cruise world with ships that offer a hipper, more-inclusive and distinctly younger vibe than what’s available from existing lines (though not too young; Virgin’s ships promise to be adults-only).
The not-your-father’s-cruise-ship sensibility will include such previously announced features as the first tattoo parlor at sea and drag-queen brunches. There also will be plenty of nontraditional entertainment including the previously mentioned DJ sets, interactive dance parties, “micro-plays” and games of dodgeball that don’t start until after midnight.
The Broadway-style shows that are a mainstay of many cruise brands have been banned.
Currently under construction at a shipyard in Italy, Scarlet Lady is just the first of four vessels that Virgin Voyages has on order. After debuting on April 1, 2020, it’ll sail four- and five-night trips out of Miami to the Bahamas, Cuba, Mexico and Dominican Republic. Fares will start at $750 per person for a four-night voyage, not including taxes and fees.
Feature image courtesy of Virgin Voyages.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.