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These loyalty programs have suspended awards due to coronavirus

June 04, 2020
9 min read
Thai 747 First Class Review
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The coronavirus pandemic has disrupted businesses in ways we've never seen before. Perhaps the hardest hit is the travel industry.

In addition to making significant service cuts, airlines, hotels and cruise lines around the world have suspended all or most of their operations due to the pandemic. Although technically still running, we've also seen several travel companies — such as car rental giant Hertz and Virgin Australia— file for bankruptcy.

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To protect cash flow, many travel companies have been making changes to their loyalty programs. Initially, programs began by limiting the option to use points and miles for non-travel related redemption. However, some programs have now suspended award redemptions altogether.

Related: Loyalty programs limiting non-travel redemption options

Hertz Rewards

Hertz filed for bankruptcy on May 23, 2020, but intends to keep the company running while it goes through the process. Per the company, any Hertz Gold Plus points you have should be safe to redeem for free rentals, though some members have reported issues doing so. It also appears that Hertz removed the ability to transfer points to airline partners, adding to several other no-notice devaluations in recent years.

Related: Hertz files for bankruptcy, intends to stay in business

Thai Airways Royal Orchid Plus

Thai Airways confirmed on May 19, 2020 that it will reorganize under a bankruptcy court. Aside from all flights being currently grounded through June 30 due to the pandemic, the airline said that it intends to continue its normal operations during the reorganization. However, as of June 2, refunds have been put on hold and most Thai Airways Royal Orchid Plus awards redemptions have been suspended, including all flight redemptions.

Per a statement on Thai's website: "From now on, redemption on all Star Alliance Air Awards, Hotel Awards, and some Lifestyle Awards is temporarily not available until further announcement. We do apologize for the inconvenience that may cause."

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The program is a transfer partner of Citi ThankYou Rewards, but doesn't offer much value as it tacks on expensive fuel surcharges for its awards. There is no information available on when this restriction may be lifted.

Virgin Australia Velocity

Virgin Australia is one of the major airlines to suspend award redemptions as it goes through bankruptcy proceedings. (Photo by James D. Morgan/Getty Images)

Virgin Australia voluntarily entered into administration (similar to bankruptcy protection in the U.S.) on April 21, 2020 and suspended its Velocity program shortly after, despite it operating as a separate company that has not entered administration. Members can continue to earn points with the program's partners, but aren't able to redeem them during the pause.

Related: Virgin Australia freezes Velocity frequent flyer program as airline enters administration

The airline posted an update on its website, alerting members to the temporary suspension of redemptions. It explained:



We’ve made the difficult decision to pause all redemptions for an initial period of four weeks, effective immediately. This means our members won’t be able to redeem their Points for rewards during the pause.
We know how much our members love to plan their travel and use their Points to redeem flights, however the ongoing travel restrictions and reduced flights have limited the options for them to use Points for flights. We’re seeing more members use Points to shop online for items such as gift cards, electronic goods, and wine. This unexpected demand has made it difficult for our suppliers to provide these offers and limits the availability for all members to redeem their Points.
What our members need to know:
  • Your Points aren’t going anywhere. They will remain in your account.
  • Your existing Points will not expire through this period. We will be extending the expiration period for your existing Points by the timeframe of the pause.
  • You can continue to earn Points with our partners, although you won’t be able to redeem them during the pause.
  • These changes take effect immediately. Although the initial timeframe for this restriction is four weeks, this period may be extended.
We will come back to you with an update as soon as we can.”

Related: What Virgin Australia’s voluntary administration means for travelers around the world

Other possibilities in the future

While it's impossible to know what the future holds for loyalty programs, there are a handful of other airlines that have filed for bankruptcy or have had loyalty-related issues over the last few months. While redemptions are still available with all of them, there's some potential risk for further changes moving forward.

Advantage Expressway

Advantage Rent A Car filed for Chapter 11 bankruptcy protection on May 27, 2020. For now, the company is continuing business as usual, including redemptions with its Expressway rewards program. This is the third time the company has filed for bankruptcy since 2008.

Avianca LifeMiles

Colombian carrier Avianca filed for Chapter 11 bankruptcy protection in New York on May 10, 2020. However, its frequent flyer program LifeMiles operates as a separate company from the main airline and is not affected by this bankruptcy filing. All LifeMiles elite members have had their status extended through January 2022, and members can continue to earn and redeem LifeMiles while Avianca restructures. That said, if Avianca does end up liquidating, LifeMiles members may lose the ability to redeem miles for Star Alliance award flights.

Related: What should you do with your miles if an airline is going bankrupt?

Lufthansa A340 First Class Special Flight Gino ZH
LifeMiles is great for booking Lufthansa First Class. (Photo by Zach Honig/The Points Guy)

LATAM Pass

LATAM Airlines filed for Chapter 11 bankruptcy restructuring in New York on May 26. The filing covers its businesses in Chile, Colombia, Ecuador and Peru, but not its operations in Argentina, Brazil and Paraguay. As of now, the airline continues to fly and does not expect the LATAM Pass mileage program to be affected. Members can currently continue to earn and redeem miles as per usual.

Related: Do frequent flyer miles survive airline bankruptcies? It depends

Virgin Atlantic Flying Club

Virgin Atlantic’s Flying Club website was down from May 24 until June 2. This raised some concern given the airline's very public struggling financial position — founder Sir Richard Branson said it would collapse without government support. However, the site is back up and running and there appear to be no changes to accounts. You can still use your miles for things like train tickets, wine and gift cards, as well as transfer your miles to hotel partners like Hilton and IHG. A Virgin Atlantic spokesperson has confirmed to TPG that the downtime was purely the result of technical difficulties and not reflective of any changes or devaluations coming to the program.

The program is 1:1 transfer partner of most major transferable points programsAmerican Express Membership Rewards, Chase Ultimate Rewards, Citi ThankYou Rewards and Diners Club.

Related: If you are worried about airline bankruptcy, here’s how to burn through your miles now

Virgin Atlantic A350 Upper Class
Upper Class on Virgin Atlantic's A350. (Photo by Nicky Kelvin/The Points Guy)

Bottom line

It goes without saying that many travel companies have been in tough financial positions recently, and it's likely that this list will grow as time progresses. Hopefully these freezes won't last long and the companies will protect the value of people's points — though only time will tell if this becomes a reality.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.