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A cruise for Generation Z? That's the plan at one line

Aug. 08, 2020
5 min read
U by Uniworld
A cruise for Generation Z? That's the plan at one line
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Big news, Generation Z members: You now have your very own cruises.

River line U by Uniworld this week announced plans for the cruise industry's first Generation Z-focused sailings to start in 2021.

The seven-night trips, to take place on European rivers, will be specifically aimed at teens and their parents with special activities such as onboard karaoke contests, foosball tournaments, camping on ship rooftops and trivia nights.

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Generation Z is made up of today's teenagers plus people in their young 20s.

U by Uniworld also said it would launch its first foodie-themed cruise.

“We're introducing these unconventional experiences that align with our traveler’s playful and adventurous energy and will bring even more value to our sailings than before,” U by Uniworld president and CEO Ellen Bettridge said in a statement.

U by Uniworld's new Generation Z-focused sailings will kick off in July 10, 2021 in Amsterdam with a seven-night sailing around the Netherlands and Belgium. Other itineraries will follow the Rhine southward from Amsterdam to Frankfurt, Germany, and the Danube through Germany and Austria.

Related: How to book a cruise with points and miles

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(Photo courtesy of U by Uniworld)
U by Uniworld vessels have sleek, matte black exteriors. (Photo courtesy of U by Uniworld)

To be called GenZ On U, the program will include six sailings in all for 2021. The trips will take place on the line's two vessels, The A and The B. Each holds 120 passengers.

U by Uniword said teens will have a designated lounge on board the vessels to hang out. Additional onboard activities will include projector movie nights on ship rooftops and onboard pretzel demonstrations.

During port stops, excursion options will include family-focused activities such as a culture and food bike tour through the neighborhoods of Antwerp, Belgium; kayaking through the canals of Ghent, Belgium; and yoga in Austria's vineyard-lined Wachau Valley.

Unveiled in 2018 by longtime river cruise operator Uniworld, U by Uniworld has built its business around drawing a younger crowd than is typical for river cruising, particularly millennials.

U by Uniworld's ships boast sleek, matte black exteriors; onboard mixologists and DJs; deck-top yoga; and communal tables for dining. Accommodations include studio bedrooms, some of which hold up to three people.

In 2019, its second year in operation, the line targeted millennials with such theme sailings as drag queen cruises and tattoo fan cruises. U by Uniworld hasn't been operating this year due to the coronavirus pandemic.

(Photo courtesy U by Uniworld)
A communal table for dining on a U by Uniworld ship. (Photo courtesy U by Uniworld)

Initially, U by Uniworld focused its marketing almost exclusively on millennials, the segment of the population currently in their 20s and 30s. When it launched, it only was open to passengers under the age of 45. But the line has since relaxed that age limit and draws nonmillennials, too.

U by Uniworld is one of two new cruise lines that are aggressively targeting a younger crowd. Startup brand Virgin Voyages also is going after a younger demographic with everything from tattoo parlors on its first ship, Scarlet Lady, to drag-queen brunches and a colorful karaoke lounge.

Scarlet Lady had been scheduled to begin sailings out of PortMiami in March, but the line's inaugural voyages have been postponed until October due to the coronavirus outbreak.

Unlike U by Uniworld, Virgin Voyages is not allowing younger children on board. To ensure a proper party vibe, it’ll be a kid-free travel zone, with a minimum age to sail of 18.

Related: The 8 most exciting new cruise ships of the year

U by Uniworld this week also announced that its ships would be more all-inclusive for 2021. Beer and wine will be included with lunch and dinner for the first time. So will airport transfers to and from ships.

U by Uniworld already includes meals, excursions, Wi-Fi and gratuities in its base fare.

Fares for 2021 sailings will start at $2,799 per person, based on double occupancy.

Stories to help you plan your next cruise:

Featured image by (Photo courtesy U by Uniworld)

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
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10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
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The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023