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Another river cruise line is jumping into ocean cruising

Feb. 01, 2020
5 min read
Emerald Azzurra
Another river cruise line is jumping into ocean cruising
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Another cruise company focused on river trips is planning a significant expansion into ocean voyages.

River line Emerald Waterways announced on Saturday it would add an ocean-going ship to its fleet for the first time in July 2021.

To be called Emerald Azzurra, the relatively small, yacht-like vessel will carry just 100 passengers and sail warm-weather itineraries across the Mediterranean and Red Sea.

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Emerald Waterways has been marketing Dalmatian Coast trips this year on small, chartered vessels, but never before has operated its own ocean-going ship.

The new vessel will be the first for a new Emerald brand to be called Emerald Yacht Cruises. The company's nine river ships will continue to operate under the brand name Emerald Waterways. Together, the two divisions will fall under the newly created Emerald Cruises.

“The launch of Emerald Yacht Cruises and the stunning new Emerald Azzurra are a logical extension of the Emerald Cruises portfolio, adding intimate yacht cruising in the Mediterranean to the existing Emerald Waterways river cruise offerings,” Glen Moroney, the owner and chairman of Emerald parent company, Scenic Group, said in a statement.

Founded in 2014, Emerald is a relative newcomer to the river cruise business but has been growing fast. It's known for modestly priced, mostly all-inclusive voyages that draw a mix of Americans, Australians, New Zealanders and Brits.

The 100-passenger Emerald Azzurra will be a yacht-like vessel designed to cruise along the French Riviera, Croatian coast and other destinations popular with the yachting crowd. Image courtesy of Emerald Cruises.

Emerald is just the latest river cruise operator to make a move into ocean cruising. Luxury river cruise specialist Scenic Luxury Cruises & Tours, which also is owned by the Scenic Group, added its first ocean-going vessel in 2019. Carrying 228 passengers, Scenic's ocean-going Scenic Eclipse also is a yacht-like ship — but one specifically designed for adventurous expedition-style cruising.

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Also moving into ocean cruising in a big way in recent years has been Viking, the most prominent player in river cruises aimed at North Americans. After years of offering just river cruises, Viking began rapidly rolling out ocean ships in 2015.

Viking now has six, 930-passenger ocean ships in operation with six more vessels in the same series on order. The company also just announced plans for two expedition-style ocean ships.

Emerald said Emerald Azzurra would be custom-designed to cruise in the warm waters of the Mediterranean and the Red Sea with yacht-like features such as a marina platform. Passengers will be able to paddleboard and snorkel from the marina. The vessel also will carry three tenders and two Zodiac boats for shore landings.

Related: The best credit cards for booking cruises

Emerald promised spacious accommodations on the ship. All but six of its 50 cabins will measure more than 285 square feet, which is large for a cruise vessel. There will be a wide range of suites measuring as much as 1,192 square feet. Nearly all the rooms will have balconies.

The ship's interior will include a wellness center complete with a gym and spa.

Initial Emerald Azzurra itineraries will focus on ports in the Adriatic Sea along the coasts of Italy, Croatia and Montenegro as well as the French Riviera, the islands of Greece, the west coast of Turkey and such places as Israel and Egypt.

Emerald Azzurra's inaugural voyage will be an eight-day trip from Limassol, Cyprus, to the port for Athens, Greece, that features calls at Paphos, Cyprus; Fethiye, Bodrum and Kusadasi in Turkey; and Mykonos and Santorini, Greece.

An eight-day French and Italian Rivieras with Corsica itinerary in the works will bring stops in Porto Ercole, Portoferraio and Portofino, Italy; Bonifacio and Calvi on the French island of Corsica; and Menton, France. The one-way voyages begin in Civitavecchia, Italy (the port for Rome) and end in Nice, France.

Emerald Azzurra will have a heavily all-inclusive pricing structure, according to Emerald. Wine, beer and soft drinks with lunch and dinner; onboard gratuities; transfers between airports and the ship; port charges and all taxes will be included in the fare. Many shore excursions will be included, too.

The ship will be built in Vietnam by the Ha Long Shipbuilding Company.

Planning a cruise for the coming year? Our planning guide starts here:

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    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.