First look: Delta sending out 360° gift kits to top-tier elites
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As travel begins to pick back up, Delta Air Lines is making sure to keep its top-tier elites engaged.
The airline is sending out its annual gift packs to Delta 360° members — a semi-secretive tier above Diamond Medallion.
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Delta describes 360° as “an annual, invitation-only program for our top SkyMiles Members, offering an exclusive suite of benefits and services even beyond Diamond Medallion Status. An invitation into Delta 360° is based on your overall investment with Delta. If you’re selected to join, we’ll contact you directly.”
This year’s kit seems focused on getting back in the skies, with a few goodies to bring on your next trip.
The centerpiece is a pair of Ray-Ban aviator sunglasses. While we couldn’t tell exactly which model Delta is sending, Ray-Ban’s lowest-end aviator frames typically start at $154.
There’s also a Gravity brand weighted sleep mask with the Delta 360° logo embroidered on it.
Also in the kit: A set of Delta coasters, a 360° fridge magnet, and a key chain.
It is not clear what the spend or travel threshold is to be invited to 360°. Diamond Medallion — the top published tier — requires either 125,000 Medallion Qualification Miles (MQMs) or 140 Medallion Qualification Segments (MQSs) flown, plus either $15,000 Medallion Qualification Dollars (MQDs) or $250,000 spent in a calendar year on a Delta co-branded credit card.
In the past, users at FlyerTalk have reported not being invited despite $90,000 in spend. One poster explained that Delta looks at more than just spend — it focuses on travelers who may have influence over their workplace travel policies.
More: Delta’s new booking tool can help snag flight deals with miles or cash — here’s how to use it
Perks of 360° include the annual gift, a Sky Club Executive Membership, access to a dedicated phone line, a chance of a Porsche transfer between gates during tight connections, higher upgrade priority, and more.
The exclusive program compares to American Airlines’ Concierge Key status and United’s elite Global Services program.
Featured photo by Scott Mayerowitz / The Points Guy
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