First look: Delta sending out 360° gift kits to top-tier elites
As travel begins to pick back up, Delta Air Lines is making sure to keep its top-tier elites engaged.
The airline is sending out its annual gift packs to Delta 360° members — a semi-secretive tier above Diamond Medallion.
Delta describes 360° as "an annual, invitation-only program for our top SkyMiles Members, offering an exclusive suite of benefits and services even beyond Diamond Medallion Status. An invitation into Delta 360° is based on your overall investment with Delta. If you're selected to join, we'll contact you directly."
This year's kit seems focused on getting back in the skies, with a few goodies to bring on your next trip.
The centerpiece is a pair of Ray-Ban aviator sunglasses. While we couldn't tell exactly which model Delta is sending, Ray-Ban's lowest-end aviator frames typically start at $154.
There's also a Gravity brand weighted sleep mask with the Delta 360° logo embroidered on it.
Also in the kit: A set of Delta coasters, a 360° fridge magnet, and a key chain.
It is not clear what the spend or travel threshold is to be invited to 360°. Diamond Medallion — the top published tier — requires either 125,000 Medallion Qualification Miles (MQMs) or 140 Medallion Qualification Segments (MQSs) flown, plus either $15,000 Medallion Qualification Dollars (MQDs) or $250,000 spent in a calendar year on a Delta co-branded credit card.
In the past, users at FlyerTalk have reported not being invited despite $90,000 in spend. One poster explained that Delta looks at more than just spend — it focuses on travelers who may have influence over their workplace travel policies.
More: Delta's new booking tool can help snag flight deals with miles or cash — here's how to use it
Perks of 360° include the annual gift, a Sky Club Executive Membership, access to a dedicated phone line, a chance of a Porsche transfer between gates during tight connections, higher upgrade priority, and more.
The exclusive program compares to American Airlines' Concierge Key status and United's elite Global Services program.
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