The Points Guy believes that credit cards can transform lives, helping you leverage everyday spending for cash back or travel experiences that might otherwise be out of reach. That's why we publish a variety of editorial content and card comparisons: to help you find a great card to turn your goals into reality.
Our site may earn compensation when a customer clicks on a link, when an application is approved, or when an account is opened with our partners, and this may impact how or where these products appear. While we don't cover all available credit cards, our editorial team creates and maintains all of the analysis of these cards, and our content is not influenced nor subject to review by any credit card company, bank or partner prior to (or after) publication. Please view our advertising policy and product review methodology for more information.
Advertiser disclosure
The Points Guy believes that credit cards can transform lives, helping you leverage everyday spending for cash back or travel experiences that might otherwise be out of reach. That's why we publish a variety of editorial content and card comparisons: to help you find a great card to turn your goals into reality.
Our site may earn compensation when a customer clicks on a link, when an application is approved, or when an account is opened with our partners, and this may impact how or where these products appear. While we don't cover all available credit cards, our editorial team creates and maintains all of the analysis of these cards, and our content is not influenced nor subject to review by any credit card company, bank or partner prior to (or after) publication. Please view our advertising policy and product review methodology for more information.
Reviews
Citi Custom Cash credit card review: Flexible 5% cash back
When Ryan worked as a TPG credit cards writer, he oversaw refreshes of card reviews and card offer stories. He enjoyed racking up cash back and helping readers maximize their points and miles for their next big trip.
Credit card writer Danyal Ahmed is an avid traveler, averaging about 100,000 aeronautical miles per year. He regularly applies that knowledge and his expertise in credit cards to his role as a credit card writer at TPG.
also contributed to this story
January 22, 2025 • 8 min read
LIUBOMYR VORONA/GETTY IMAGES
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don't cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.
Editorial note: This is a recurring post, regularly updated with new information and offers. Citi is a TPG advertising partner. This card is no longer available to new applicants as of May 28, 2026.
Quick summary
This cash-back card offers up to 5% back in your highest spending category each billing cycle, up to a monthly cap, then 1% thereafter.
There is no annual fee, and rewards are automatically tailored to your top eligible category each month without requiring activation.
The card is light on extra benefits but includes access to exclusive entertainment offers, contactless payments and free credit score monitoring.
It is best suited for those with changing spending patterns or who want to maximize rewards in non-traditional categories.
What to consider
The 5% rate applies only to the first $500 spent per billing cycle in your top category, with 1% back on all other purchases.
Foreign transaction fees apply, making it less ideal for international use.
Points can be combined with select other products for potential airline and hotel transfer options.
What you'll miss from the article
A detailed comparison of how this card stacks up against other no-fee and rotating-category cash-back options.
Generated by AI with support from our editorial team.
Editorial disclaimer: Opinions expressed here are the author's alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
The Citi Custom Cash® Card is a solid cash-back card with no annual fee. This card differentiates itself from other options on the market by providing the unique ability to earn up to 5% back on your top spending category each billing cycle up to the first $500 spent, then 1% back after that. Whether you're a credit card newbie or want a card that will help you maximize purchases that don't fit into other traditional bonus categories, you'll want to consider adding this card to your wallet. Card rating*: ⭐⭐⭐⭐
* Card rating is based on the opinion of TPG's editors and is not influenced by the card issuer.
The Citi Custom Cash Card has no annual fee but takes a different approach from the issuer's popular (with up to a 2% cash-back rate on all purchases, 1% when you buy and 1% as you pay, see rates and fees).
With this card, you'll earn 5% cash back on purchases in your top eligible spending category each billing cycle, up to the first $500 spent.
We typically recommend that applicants have a credit score of 670 or higher to increase their chances of approval. Let's review this card and see who it is best for.
The information for the Citi Custom Cash Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
Citi Custom Cash pros and cons
Pros
Cons
This card allows you to earn up to 5% back on your top spending category each billing cycle on up to the first $500 spent
No annual fee
Introductory APR offer on purchases and balance transfers
Light on other benefits
Has foreign transaction fees
Citi Custom Cash welcome offer
The Citi Custom Cash Card comes with an easily attainable welcome offer — earn $200 cash back, after spending $1,500 on purchases in the first six months of account opening. This bonus offer will be fulfilled as 20,000 points, which can be redeemed for $200 cash back.
THE POINTS GUY
This offer is comparable to other no-annual-fee, cash-back cards. While it's certainly not the most outstanding offer, the sign-up bonus is a nice little incentive to apply.
This is the usual offer seen on the card and has been for some time now.
Citi Custom Cash benefits
The Citi Custom Cash is light on benefits, which isn't surprising since there's no annual fee.
ASIAVISION/GETTY IMAGES
However, there are a few perks and essential security features:
Access to Citi Entertainment, which helps cardholders find and purchase exclusive tickets for concerts, sporting events and more
Each billing cycle (roughly every month or so), you'll earn 5% cash back on the first $500 of purchases in your top spending category from the following list:
*Select transit is defined as car rentals, ferries, commuter railways, subways, taxis/limousines/car services, passenger railways, bridge and road tolls, parking lots/garages, bus lines, and motor home and recreational vehicle rentals. Also includes merchants that sell electricity for charging an electric vehicle. Excludes bike/scooter rentals, auto clubs and insurance companies.
**Select travel is defined as airlines, hotels, cruise lines and travel agencies.
***Select streaming services are defined as cable, satellite and streaming providers such as Amazon Prime Video, Amazon Music, Apple Music, Disney+, DirecTV Stream, ESPN+, FuboTV, Max, NBA League Pass, Netflix, Pandora, Paramount+, Showtime, Sling TV, Spotify, Starz, SiriusXM, Vudu, YouTube Red, YouTube TV, and Tidal.).
FLASHPOP/GETTY IMAGES
This card truly caters to your lifestyle, whether you're jet-setting one month or cooking it up in the kitchen the next. If you max out the $500 spending limit each billing cycle, you'll earn $25 in cash-back rewards per month — for a potential maximum of $300 in rewards annually.
There is no need to preselect your top spending category each month — this card will automatically choose that category.
For all other categories, you'll earn 1% unlimited cash back. You'll also earn an additional 4% cash back on hotels, car rentals, and attractions booked on the Citi Travel℠ portal.
BLOOMBERG VIA GETTY IMAGES
The Citi Custom Cash is a solid option to get the most out of your most frequent spending category, even if it's typically difficult to earn elevated rewards in that category on most other cards.
Redeeming cash back on the Citi Custom Cash
To put it in simple terms, 1 ThankYou point equates to 1 cent of cash back rewards. That means you'll earn 5% back (or 5 points per dollar) on the first $500 spent on your top eligible spending category.
WESTEND61/GETTY IMAGES
There's no minimum balance you need to reach before accessing your rewards — which isn't the case for many cash-back cards. You can request a statement credit or direct deposit at any time. However, if you're requesting a check, there is a minimum reward balance of $5 (or 500 points).
The information for the Citi Prestige has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
Which cards compete with the Citi Custom Cash Card?
There are many options on the market for those who want to avoid paying an annual fee altogether.
If you want simpler rewards: Try the (see rates and fees). This card is excellent for beginners since you'll earn 1% when you buy and 1% when you pay off your bill (for a total of 2% cash back on all your purchases). Plus, you'll enjoy the uncapped earning potential on the Double Cash if your spending exceeds the $500 limit on the Custom Cash. For more information, read our full review of the Double Cash.
If you want rotating rewards: Go for the (see rates and fees). This card also has no annual fee, and you'll earn 5% back on up to $1,500 in purchases on rotating bonus categories each quarter you activate — which breaks down to roughly $500 in spending each month. Chase will set the bonus categories each quarter, but in the past, we've seen common vendors such as Amazon, home improvement stores and gas stations included in these rotating categories. For more information, read our full review of the Freedom Flex.
If you prefer Capital One: The Capital One Venture Rewards Credit Card offers 5 miles per dollar spent on hotels, vacation rentals and rental cars booked through Capital One Travel and 2 miles per dollar spent on all purchases and comes with a $95 annual fee. Best of all, you can transfer miles to Capital One's 15-plus airline and hotel partners for greater rewards. For more information, read our full review of the Venture Rewards.
If your spending habits change frequently, spending a lot on one category one month and a different category the next, then Citi Custom Cash is a good choice for you. It has customizable rewards that match your spending patterns.
The best part is that the process is automated, meaning you only have to spend money in a specific category to earn ample cash back. However, if you want a card with many extra benefits, you'll need to look elsewhere.
Bottom line
The Citi Custom Cash Card is a terrific choice for a cash-back card, as you'll gain true flexibility to earn rewards depending on your spending habits. Adding the Custom Cash may also be a good idea for existing Citi cardholders seeking to maximize their rewards through the Citi ThankYou program.
