This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

British Airways has shared renderings in a press release of planned upgrades to its flagship airport space in the USA — Terminal 7 at New York’s John F. Kennedy Airport. The airline will spend an estimated $65 Million on the updates.

British Airways new premium check-in area at JFK
British Airways’ new premium check-in area at JFK. Rendering courtesy of the airline.

“We are currently working behind-the-scenes with top architects and designers to create a beautiful new space for our customers to relax, dine and work in before they take off.  The new environment at Terminal 7 is designed for our customers to enjoy a smoother, faster and more relaxed airport experience. This will involve significantly increasing the number of people we can seat for in-flight dining, re-styling the space and adding new lighting, bars and furniture,” said Abigail Comber, British Airways Head of Customer.

The airline trumpeted the opening of its new lounge in Boston, and said that it’ll be making upgrades to its lounges in Aberdeen, Rome, Geneva, San Francisco, Chicago, Johannesburg and Manchester.

New check-in area for all BA passengers at JFK
New check-in area for all BA passengers at JFK. Rendering courtesy of the airline.

According to the airline, these are all the changes it’s making at JFK T7:

  • An enhanced, spacious check-in area for a fast, efficient customer journey.
  • An exclusive new premium check-in zone with fast-track security lane.
  • Redesigned and updated lounges with more space to relax, dine, and work.
  • The introduction of an authentic New York culinary experience with local food and beverage concepts to satisfy a variety of tastes.
  • An immersive retail environment for duty free shopping and concessions.
  • New gate seating areas with additional power outlets, designed for customer comfort and convenience.

BA has been making an effort to invest in its top customers — including a new first-class check-in area at London Heathrow (LHR) and a re-designed Club World (business class) product to roll out in 2019. In June, new catering will be introduced at the Heathrow business lounges, and breakfast service will be extended until 11am. Starting in July, fresh new linen, bigger pillows, a soft mattress topper and duvet will be introduced on board to increase passenger comfort.

However, BA has also been downgrading the economy product in some cases. Last year, it replaced the customary second meal in World Traveler (economy) on long-haul flights under 8.5 hours with a meal replacement bar. Some snacks, such as Pringles, are now available for purchase. Earlier this month, CEO Alex Cruz said BA may consider charging World Traveler passengers for meals on long-haul flights, following a “rough start” in introducing buy onboard meals on shorter flights.

Would these updates make you more likely to fly British Airways to London?

Know before you go.

News and deals straight to your inbox every day.

2018 TPG Award Winner: Mid-Tier Card of the Year
Chase Sapphire Preferred® Card

NEW INCREASED OFFER: 60,000 Points

TPG'S BONUS VALUATION*: $1,200

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
Intro APR on Purchases
N/A
Regular APR
18.24% - 25.24% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.