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Don't Expect Bags: United Is 'Full Speed Ahead' With Current Basic Economy Product

Oct. 17, 2018
4 min read
A United Boeing 767-300ER taking off from Newark in October 2017
Don't Expect Bags: United Is 'Full Speed Ahead' With Current Basic Economy Product
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United is not budging. In its quarterly earnings call on Wednesday, the airline's Executive Vice President and Chief Commercial Officer Andrew Nocella said that even though the competition is changing its offering, United is "happy with where we're at with basic economy."

While its two main competitors in the basic economy sector, American Airlines and Delta Air Lines, now offer passengers one personal and one carry-on bag on board for free, United doesn't see itself altering its BE product.

Nocella described United's view on basic economy as "full speed ahead," and said it had "no plans to change any policies." In fact, Nocella specifically pointed out the question on many minds regarding its baggage policy for BE tickets.

"[We're] pleased with the operational benefits of the bag policy," he said.

United's basic economy product is the least customer friendly when compared to AA and Delta. In addition to not getting a carry-on bag allowance, United basic economy passengers don't earn Premier qualifying credits or lifetime miles, they board last, do not get seat selection or upgrades and more. Delta, which was the first of the major US carriers to introduce a basic economy fare, has never restricted baggage allowance. American did restrict BE passengers from bringing a carry-on bag on board, however, since July it allows those passengers to bring a carry-on on board.

The announcement came along with the Chicago-based carrier's detailing of its third-quarter earnings, reporting net income of $836 million and pretax earnings of $1.1 billion. Like its two mainline competitors, United, too, saw reduced earnings from hurricanes, though it didn't specify exactly how much. CEO Oscar Munoz is still optimistic about the future of the airline — even with rising fuel costs.

"Our stand-out third-quarter performance, which produced double-digit revenue growth as we more than offset the steep increase in fuel costs, is proof that United is building momentum," Munoz said.

United attributed its success to offsetting nearly 30% higher fuel costs by increasing ticket prices, coupled with high demand.

In Q3, United introduced a new boarding procedure, as well as making updates to its fleet. Currently, the airline is undergoing a fleet overhaul, retrofitting its aircraft to offer a new premium economy class, called Premium Plus, as well as installing its Polaris business-class product on older aircraft. In fact, United says that on average, one widebody aircraft rolls out of the maintenance shop every 10 days with Polaris installed.

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And as for other Polaris rollout, the lounges, it seems to be trickling in as slow as we've seen up to now. After several delays, United has opened Polaris lounges in Chicago (ORD), Houston (IAH), Newark (EWR) and San Francisco (SFO). On Wednesday, the carrier announced that its Los Angeles (LAX) Polaris Lounge is on schedule to open by the end of 2019, and the Washington Dulles (IAD) location will open in late 2019.

And as for Premium Plus, it's currently marketing already-installed seats as Economy Plus. The carrier says that its Premium Plus-equipped aircraft are expected to be rolled out on a wider scale by early 2019, with the official product launch rolled out by 2020.

Its optimism for more premium products is warranted, given what it's seen so far. Strong premium cabin performance with high paid load factors on international routes has helped to boost revenue. UA has seen the greatest route growth domestically, but as well as in its transatlantic operations (+7.8% year-over-year passenger revenue per available seat mile, or PRASM.)

Where United has seen the most negative load factors is in its Latin America operations — specifically Cancun, Brazil and Argentina (-3.4% PRASM year-over-year). Looking forward, however, United sees demand to Mexico and the Caribbean improving.

United Continental Holdings stock rose about 4% in morning trading on Wednesday following its profit outlook. The airline's shares are up more than 30% so fare this year.

Featured image by Alberto Riva

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4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.