Miss Norwegian Air? The former CEO’s new low-cost transatlantic airline is eerily similar
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Bjørn Kjos, the former CEO of Norwegian Air, is about to try his hand at running an airline once again.
The bold entrepreneur is planning on launching his new venture, called Norse Atlantic Airways, with the first flight planned for December 2021.
Kjos will take the reigns of Norse Atlantic, along with the help of investors and fellow Bjørns — Bjørn Tore Larsen and Bjørn Kise.
“I have thought for a long time that it is important to have a low-cost player across the Atlantic, and it was a bit in the cards that Norwegian should not continue,” Larsen said in an interview with Dagens Næringsliv.
At first glance, Norse Atlantic Airways looks like it will be picking up exactly where Norwegian left off when it announced in January it would be suspending its long-haul operations.
The Dreamliner — a loved aircraft by many a pilot — is the start-up’s aircraft of choice. Norse Atlantic intends to lease nine of Norwegian Air’s 787s, with three more in the pipeline, bringing the total to 12.
The aircraft is one of the most modern, fuel-efficient and environmentally friendly aircraft in the skies today.
There is no word of an official schedule or route network just yet. However, we do know that the airline is looking to fly its Dreamliners on routes between European hubs and the U.S., capitalizing on Norwegian’s recent departure from the transatlantic market.
Will Norse Atlantic Air succeed?
Given the history of the market, evidence would suggest a turbulent journey ahead for this latest long-haul, low-cost venture. However, Norse Atlantic has already secured significant investor interest — a total of $24 million of shares have been subscribed through the airline’s floating on the Oslo Stock Exchange.
Confidence in the new venture is likely to come from Kjos being in charge. After taking over what was known as Norwegian Air Shuttle in 2002, Kjos transformed the small regional airline into what was — pre-pandemic — Scandinavia’s second-largest airline.
“There is no doubt that [owning an airline] is risky business, just like shipping,” Larsen said. “Timing is incredibly important, and we believe it has never been better. This is the one opportunity to get in and take over a market position and get much cheaper flights than otherwise.”
Like many in the industry, those in charge of Norse Atlantic are hoping that the current vaccine rollout will go in their favor.
“This makes the economy different, and we can establish ourselves at low cost when people on both sides of the Atlantic have been vaccinated and start traveling again,” Larsen said.
Featured photo by Heiko Junge/Getty Images.
Welcome to The Points Guy!
Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new card in your first three months of card membership. Plus, earn up to $100 back in statement credits for eligible purchases at U.S. restaurants with your card within the first 3 months of membership.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new Card in your first 3 months.
- Plus, earn up to $100 back in statement credits for eligible purchases at US restaurants with your card within the first 3 months of membership.
- Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees