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Millennial-friendly Hyatt Centric to open 5 new North American hotels this year: Here's why you should care

June 04, 2021
4 min read
Hyatt Centric Denver
Millennial-friendly Hyatt Centric to open 5 new North American hotels this year: Here's why you should care
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When's the last time you stayed at a Hyatt hotel?

No, not a Park Hyatt, a Grand Hyatt or a Hyatt Regency, but a true Hyatt-branded Hyatt hotel, like the Hyatt Palm Springs or the Hyatt New York Union Square.

Unless one of the remaining Hyatt hotels -- there are nine in the U.S., a handful in India and one in Paris, France -- is one of your go-to properties, chances are you haven't stayed at one in quite a while. (For the record, there are plenty of fans of the Hyatt Union Square and the Hyatt Paris Madeleine in the TPG office.)

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The Hyatt Union Square. (Photo by Ariana Arghandewal/The Points Guy)

And that's unlikely to change. As traveler tastes and trends evolve, so must Hyatt's. And today's hotel guests are demanding a little more excitement, more individuality and more personality from full-service hotels.

Enter Hyatt's new-ish Centric brand.

Hyatt Centric Tokyo Ginza. (Photo by Benji Stawski/The Points Guy)

Established in 2015, the brand has grown quickly, with almost 30 properties in the U.S. alone, and several across Europe and Asia. According to a Hyatt spokesperson, Centric properties are "[c]entrally located in the heart of some of the world’s most exciting cities and designed to turn a stay into an opportunity to discover the magic of a destination."

Hyatt Centric Nashville. (Rendering courtesy of Hyatt)

These hotels are designed to be hubs from which to explore a given city, rather than simply a place to crash at the end of a long day.

And, it appears this mission is working. We recently learned Hyatt Centric will expand with five more North American properties this year alone.

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The upcoming Hyatt Centric Nashville. (Rendering courtesy of Hyatt)

The first to open will be the Hyatt Centric SouthPark Charlotte (June 10, 2021); followed by Hyatt Centric Downtown Nashville (July 2021); Hyatt Centric 39th and 5th New York (Summer 2021); Hyatt Centric Denver (Fall 2021) and Hyatt Centric Sacramento (Fall 2021).

Hyatt Centric Denver. (Rendering courtesy of Hyatt)

And with existing properties in places like the French Quarter of New Orleans; Key West, Florida; Lima, Peru; Goa, India; Hong Kong and more, the upcoming locations join a portfolio of hotels in some of the most alluring destinations on earth -- not exactly something you could say about the Hyatt Rosemont near Chicago's O'Hare International Airport.

So, as Hyatt invests more in "lifestyle" brands like Centric, it's quickly becoming the "bread-and-butter" of the Hyatt family of hotels: ubiquitous enough that travelers can build loyalty with the brand, but hip and trendy enough to differentiate from the myriad soulless boxes you find in cities everywhere thanks to their prime locations, modern design, cool cocktail lounges and more.

Hyatt Centric Denver. (Rendering courtesy of Hyatt)

TPGers have stayed at several Hyatt Centric properties around the world over the years, including most recently in the Ginza district of Tokyo. We've found the brand to live up to its millennial aspirations consistently across the portfolio.

If you find yourself traveling to a city with a Hyatt Centric property, they're worthy of your consideration. No, you won't be getting Park Hyatt-level luxury, but you will get a full-service hotel that's plugged into the heart of the destination you're visiting and with certainly more flair than a run-of-the-mill Hyatt House or Hyatt Place property.

Hyatt Centric Charlotte SouthPark. (Rendering courtesy of Hyatt)

And with the way Hyatt Centric has been growing lately, your chances of encountering one on your next journey are only getting better.

Featured rendering courtesy of Hyatt

Featured image by Hyatt Centric Denver. (Rendering courtesy of Hyatt)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Rewards Rate

5XGet 5X Membership Rewards® points on flights and prepaid hotels on amextravel.com
1.5XEarn 1.5X points on eligible purchases at US construction material & hardware suppliers, electronic goods retailers and software & cloud system providers, and shipping providers, as well as on purchases of $5,000 or more everywhere else, on up to $2 million of these purchases per calendar year
1X1X points for each dollar you spend on eligible purchases.
  • Intro Offer
    The Points Guy Exclusive Offer: Earn 150,000 Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Platinum Card® within the first 3 months of Card Membership.

    Earn 150,000 points
    120,000 points
  • Annual Fee

    $695
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Good, Excellent

Why We Chose It

It's hard to find a card that competes with the mile-long list of benefits that come with the Amex Business Platinum. While it's certainly not the card for the average consumer, a business owner with tons of expenses -- especially related to travel -- will find this card incredibly valuable. This card is similar to the consumer version that Amex offers, but with more business-oriented perks around statement credits and earning rates that are a better fit for business owners.

Pros

  • An up to $100 credit for Global Entry or TSA PreCheck application fee every four to five years
  • Up to $400 annual credit for eligible U.S. Dell purchases (enrollment required)
  • Gold status at Marriott and Hilton hotels (enrollment required)
  • Access to the Fine Hotels & Resorts program and Hotel Collection
  • Extended warranty protection
  • International Airline Program and Cruise Privileges Program

Cons

  • Steep annual fee
  • Difficulty meeting $15,000 welcome offer for smaller businesses
  • Limited high-bonus categories outside of travel
  • The Points Guy Exclusive Offer: Earn 150,000 Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Platinum Card® within the first 3 months of Card Membership.
  • Get 5X Membership Rewards® points on flights and prepaid hotels on amextravel.com, and 1X points for each dollar you spend on eligible purchases.
  • Earn 1.5X points (that’s an extra half point per dollar) on eligible purchases at US construction material & hardware suppliers, electronic goods retailers and software & cloud system providers, and shipping providers, as well as on purchases of $5,000 or more everywhere else, on up to $2 million of these purchases per calendar year.
  • Unlock over $1,000 in annual statement credits on a curation of business purchases, including select purchases made with Dell Technologies, Indeed, Adobe, and U.S. wireless service providers.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year for checked baggage fees, lounge day passes, and more at one selected airline.
  • $189 CLEAR® Credit: Use your Card and get up to $189 back per year on your CLEAR® membership. CLEAR® is available at more than 50 U.S. airports and stadiums.
  • The American Express Global Lounge Collection® can provide an escape at the airport. With more than 1,400 airport lounges across 140 countries and counting, you have more lounge location options than any other credit card on the market as of 9/2021.
  • $695 Annual Fee.
  • Terms Apply.