Chase points are now worth up to 50% more when redeeming for Apple — but is it worth it?

Sep 8, 2021

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Chase has been one of the most agile credit issuers as of late, shifting bonus categories and offering new ways to redeem points, particularly with travel-focused cards such as the Chase Sapphire Reserve and Chase Sapphire Preferred Card.

Chase is now bringing back a points redemption offer that first surfaced in October 2020 for select cardholders. Targeted cardholders can get up to 50% more value when purchasing eligible Apple products through Ultimate Rewards from Sept. 1, 2021, through Sept. 30, 2021.

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Using Ultimate Rewards towards Apple purchases

Typically, redeeming Ultimate Rewards points for shopping — such as with Apple — gets you a flat one cent per point redemption rate. That’s not a great use of points, considering that TPG values Ultimate Rewards at two cents per point (largely thanks to Chase’s valuable travel transfer partners).

Details of the promotion

However, with travel demand on the decline and an up to 50% bonus on eligible products, we start getting into a territory that it may make sense to use your points towards Apple.

Take the Chase Sapphire Reserve, for instance. That card gets a 50% bonus redeeming for eligible Apple products.

Alternatively, you’ll get the same 1.5 cents per point redemption rate when you book travel directly through Chase Ultimate Rewards. Likewise, with  Pay Yourself Back, you’ll be able to offset grocery stores, home improvement stores and dining purchases at a 1.5 cents-per-point elevated rate through Sept. 30, 2021.

(Screenshot courtesy of Chase)

Here is the breakdown of the limited-time Apple redemption rate for select Chase cards:

50% bonus redeeming for AirPods® and Beats® in the Apple® Ultimate Rewards® Store (1.5 cents per point value)

  • Chase Sapphire Reserve

25% bonus redeeming for AirPods® and Beats® in the Apple® Ultimate Rewards® Store (1.25 cents per point value)

  • Chase Sapphire Preferred
If you’re a Chase Sapphire Preferred cardholder, you can redeem your points at 1.25 cents apiece towards Beats Studio Buds. (Screenshot courtesy of Chase)

The elevated Apple redemption promotion runs from Sept. 1, 2021, through Sept. 30, 2021, as we soon approach the holiday shopping season.

Related: It’s official: Chase adds bonus categories, new perks to Sapphire card lineup

Bottom line

Through at least Sept. 30, 2021, targeted Sapphire cardmembers will be able to redeem Ultimate Rewards at a rate of 1.25-1.5 cents apiece on specific Apple products.

There have been numerous ways Chase has kept cardholders engaged during the pandemic. But for new card applicants, you certainly aren’t left out either. The Chase Sapphire Preferred Card is currently offering its highest sign-up bonuses ever: 100,000 Ultimate Rewards points after spending $4,000 in the first three months of account opening.

Ready to get the card? Apply here for the Chase Sapphire Preferred with a 100,000-point increased bonus

Additional reporting by Juan Ruiz.

Featured photo by Zhang Peng/LightRocket via Getty Images.

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