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From shopping portals to cash back: Your complete guide to maximizing Black Friday purchases

Nov. 25, 2022
11 min read
Two people walking on a street with shopping bags
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Editor’s note: This article has been updated with the most current information.

Black Friday is one of my favorite days of the year. While I used to go to the stores in the wee morning hours before the turkey was even fully digested, I have transitioned to online shopping.

For years, retailers have extended Black Friday deals to a week or even for the entirety of November. Sure, the deals alone can save you a good amount of money, but knowing how to maximize your savings and points-earning along the way is equally important.

Here are some tips to make the most of your purchases.

Use an online shopping portal

Cashback Monitor is a great tool for aggregating bonus point opportunities across shopping portals. CASHBACKMONITOR.COM

If you’re making any purchases online, my top tip is to make sure you go through an online shopping portal first.

These portals will earn you extra points, miles or cash back for purchases you were going to make anyway. The best part is that you can decide which portal you want to use based on your preference for points, miles or cash back. Many loyalty programs have their own exclusive portals, so you can earn with your favorite airline or credit card program.

For example, let’s say you were going to make a purchase on Instead of going directly to the Macy’s site, you’ll want to go through one of the shopping sites below first. Since every portal has a different payout, you can use a shopping portal aggregator like CashbackMonitor or Evreward to search for the store you want and quickly compare the current bonuses, since payouts change from day to day and vary between programs.

So, you might find one portal that pays 10% cash back while another offers 3 bonus miles per dollar spent. Let’s say you’re making a $50 purchase: A site offering 10% cash back will put an extra $5 in your pocket, while an airline portal offering 3 miles per dollar will earn you an additional 150 miles. To find the best value, you can use TPG’s monthly valuation guide to see what your bonus miles are worth.

Many of these programs also offer Chrome extensions that notify you when you visit a website eligible for extra rewards and let you activate the bonus — whether it’s points, miles or cash back — without clicking through the portal’s website.

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One of the best payouts right now is on Rakuten. This site is offering a $40 bonus for all new members of the site after they spend $40 within 90 days of signing up. This could be far better than any bonus miles or cash back you’d earn with a different site.

Earn points and miles on your holiday purchases

If you want to earn points or miles for a future trip with a specific airline or hotel, there are about a dozen loyalty programs with their own shopping portal.

You’ll need to register on your desired portal and link it to your loyalty account. Once you log in to your account, you can search for the store where you want to shop. From there, you’ll be directed to the store’s website and can shop as usual. If you’re not logged in to the shopping portal — or you don’t click through to the portal’s store link from there — you won’t earn any bonus points or miles that you might by going through the portal.

Here’s a list of airline and hotel (and even train!) loyalty program portals through which you can earn points and miles.

Earn credit card points on your holiday purchases

Just like the aforementioned airline, hotel and train programs, there are a handful of banks that have shopping portals where you can earn extra points on your purchase.

These will earn you points within the respective program, similar to those accrued from regular credit card spending. From there, you can redeem your points as you’d like — whether for cash back, through the program’s travel site or by transferring to a partner program.

Earn cash back on your holiday purchases

If you’d prefer cash in your pocket that can, in theory, reduce the purchase price of a specific item, you might prefer a cash-back shopping portal instead.

Each portal will offer a different amount of cash back, so you’ll want to compare the sites. You’ll also find that some portals will pay you back quarterly, while others allow you to request your cash back more often.

Here are some of the most popular shopping portals to earn cash back on your online purchase:

Use Amex Offers

A few Amex Offers on an Amex Gold card. AMERICANEXPRESS.COM

If you carry any American Express credit cards in your wallet, you can take advantage of Amex Offers. This includes both cobranded cards, such as the Delta SkyMiles® Gold American Express Card, and cards that earn Membership Rewards points, like the American Express® Gold Card.

You’ll need to log in to your Amex account online to see which specific offers you are eligible for since they vary from card to card. Make sure to add the offer to your card if you see any you like because they can disappear and some are only available for a limited time.

Some interesting Amex Offers available at the moment that can save you money or earn you additional points on your upcoming Black Friday shopping purchases include:

  • Amazon: Earn 5 bonus points per dollar, up to 2,500 points.
  • Fila: Spend $125 or more, get $25 back.
  • Godiva: Spend $50 or more, get $10 back.
  • gift cards: Spend $50 or more, get $10 back.
  • The North Face: Get 5 bonus points per dollar spent, up to 10,000 points.
  • Under Armour: Spend $50 or more, get $10 back.

There are slightly different terms for every Amex Offer, so check the details of each promotion. Some offers require the minimum spending to be a single purchase, while others are for cumulative spending. Some offers are for purchases made online or in-store, so make sure to know which purchases will trigger the statement credit.

Above all, the best part of Amex Offers is that you can combine them with any other coupon you might find or a bonus from an online shopping portal, allowing you to double or even triple dip on your savings.

Try Chase Offers

Some of the Chase Offers that are currently available. CHASE.COM

Similar to Amex, Chase also offers statement-credit opportunities when you use your registered credit card to make a purchase. You will need to log in to your Chase account online or on the app to see which offers you are eligible for. Some accounts will show more offers than others, and some might not display any offers at all.

Depending on the card you carry, here are some that may be helpful for you this Black Friday season:

  • Adidas: 10% back, up to $17.
  • Dell: 5% back, up to $100.
  • OfficeMax/Office Depot: 10% back, up to $11.
  • Overstock: 10% back, up to $45.

Check Citi Merchant Offers

A few Citi Merchant Offers currently on my account. CITI.COM

Citi recently rolled out Citi Merchant Offers, which work similarly to Chase Offers. You can add these offers to your eligible credit card and get cash back when you make an eligible purchase at the participating merchant with your Citi card. All offers are targeted and some accounts may show more than others.

Here are a few interesting offers currently available on my Citi Premier® Card:

  • Best Buy: $15 back on a purchase of $150 or more, up to two times.
  • CVS: 1.5% back.
  • Overstock: 7% back.

Know which credit card gets you the most points

When you’re spending a lot of money, it’s important to choose the best credit card. Why earn 1% cash back when another card might reward you with a whopping 5% cash back (or more)? Here are some bonus earning opportunities you can reap by spending strategically with the right card at certain merchants.

Best cards for Amazon

  • Discover it® Cash Back: Enroll to earn 5% cash back (on up to $1,500 in cumulative spending on purchases for the quarter, then 1%) at and digital wallets through Dec. 31.
  • Amazon Prime Rewards Visa Signature Card: Earn 5% cash back on Amazon purchases. Plus, earn 2% cash back at restaurants, gas stations and drugstores, and 1% cash back on all other purchases.*

Best card for Target

Best card for Walmart

  • Chase Freedom Flex: 5% cash back (on up to $1,500 in spending for the quarter) at Walmart and PayPal; must activate the offer by Dec. 14 for purchases through Dec. 31).

Best cards for wholesale clubs (Costco, BJ’s, Sam’s Club)

Best cards for department stores

Best cards for office supply stores

Even if you aren’t gifting someone a new office chair, remember that many office supply stores sell third-party gift cards — like Amazon, Delta or Disney — that you might want to give someone on your holiday shopping list.

* The information for the Discover it Cash Back, Amazon Visa Signature, Target RedCard and the U.S. Bank Altitude Reserve Visa Infinite has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Bottom line

With Black Friday nearly upon us, now is the time to put a shopping plan into action. Check the online shopping portals; add the Amex and Chase offers to your credit cards; use the cards that offer the most points, miles or cash back for your purchases; and note the cards with price and purchase protections.

By following these tips, you’re sure to save even more money on your Black Friday purchases. Happy shopping!

Additional reporting by Stella Shon and Andrew Kunesh.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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