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Finally, some better pricing: Start-up cruise line Virgin Voyages cuts rates for early sailings

June 27, 2020
5 min read
Scarlet Lady
Finally, some better pricing: Start-up cruise line Virgin Voyages cuts rates for early sailings
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There's good news this week for cruisers eager to try Virgin Voyages, the new, Richard Branson-backed cruise line that's scheduled to debut in October: Pricing is coming down.

Virgin Voyages in recent days has been marketing an "up to 30% off" sale on inaugural season trips that includes discounted cabins and extra onboard credit, to boot.

The deal isn't quite as good as it sounds. We've poked around the line's online inventory today, and we don't see a lot of cabins that appear to be 30% less expensive than they were when we last looked. The "up to 30% off" phrase clearly is a bit of a tease. But we definitely are seeing some lower pricing as compared to earlier this year.

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Two November "Fire and Sunset" sailings out of Miami to Key West, Florida, and Bimini in the Bahamas start at $650 per person. That's below the $750 starting price that was common when we were writing about these trips earlier this year.

(Screen shot from VirginVoyages.com on June 27)

Five-night "Mayan Sol" voyages out of Miami to Costa Maya, Mexico, and Bimini in November and December now start at $750, also lower than prevailing rates for the same trips earlier this year.

In addition, passengers booking interior and oceanview cabins for the sailings -- the least expensive categories -- will get $150 per cabin in onboard credit. That effectively knocks down the per person cost by another $75.

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Passengers staying in balcony cabins and suites will get a $300 and $500 per cabin credit, respectively, as part of the offer.

The onboard credit portion of the deal only is available through June 30 -- just three days from now.

Even with the markdowns and the credits, the rates at Virgin Voyages remain high compared to similar four- and five-night Bahamas and Caribbean sailings offered by such cruise brands as Norwegian Cruise Line and Royal Caribbean.

Norwegian currently is offering five-night voyages to the Bahamas out of Miami in November from $279 per person -- less than half the starting rate of similar trips at Virgin Voyages.

Related: How to book a cruise with points and miles

That said, Virgin Voyages is positioning itself as a more inclusive line than Norwegian and some other rival brands. Its fares always include dining at specialty restaurants, basic beverages, Wi-Fi access, group fitness classes and, perhaps most notably, gratuities and service charges.

Passengers in most cabins on Norwegian ships will pay a $77.50 per person service charge for a five-night cruise, and it normally charges for specialty restaurant dining and Wi-Fi. Still, a current promotion at Norwegian is bringing free drinks, Wi-Fi and credits for excursions and specialty dining, blurring the distinction between Norwegian and Virgin Voyages a bit on inclusiveness.

Virgin Voyages initially was scheduled to begin sailings from Miami in March. But the maiden voyage of the line's first ship, Scarlet Lady, has been postponed twice due to the coronavirus pandemic. The vessel is now scheduled to sail its first voyage from Miami on Oct. 16.

Related: Virgin Voyages explores idea of COVID tests for passengers

(Photo courtesy of Virgin Voyages)

In pushing back its debut to October, Virgin Voyages said the start-up would be a “soft opening” during which onboard protocols on Scarlet Lady would be adjusted due to the ongoing coronavirus outbreak. The line said the official naming ceremony and maiden voyage for Scarlet Lady would be postponed until early 2021.

Virgin Voyages has been promising to shake things up in the cruise world with the arrival of Scarlet Lady. Able to carry 2,770 passengers at double occupancy and 17 decks high, the vessel is designed to cater to a hipster crowd with everything from a tattoo parlor to drag queen brunches and a colorful karaoke lounge. To ensure a proper party vibe, it’s also a kid-free travel zone, with a minimum age to sail of 18.

Virgin is going after travelers who might think themselves too cool to cruise. To that end, the ship has no buffets, no dress codes and no big Broadway-style theater shows. For entertainment, expect interactive dance parties, DJ sets and “microplays” instead, plus late-night games of dodge ball. Suites have a rock-star theme.

Planning a cruise for when sailings resume? These stories can help:

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.