Radisson Announces Revamp of Club Carlson Program, Rebranding as Radisson Rewards

Mar 5, 2018

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For years Club Carlson has been the loyalty program for Radisson-branded hotels, as well as Park Plaza, Park Inn and Country Inn & Suites. But today, Radisson announced it’s rebranding its loyalty program as Radisson Rewards, and implementing lower elite status requirements in the process.

These elite thresholds are being retroactively applied, so you may have now earned elite status — or a higher elite status — at Radisson hotels than you had under the old system.

What are the positive changes?

Lower elite status thresholds. The new program requires 40% fewer nights or 40% fewer stays to earn entry-level Silver status, while night requirements for mid-tier “Gold” have dropped by about 15%. The top-tier level has been renamed from “Club Carlson Concierge” to “Radisson Rewards Platinum” and the night requirements have dropped 20% from 75 nights to 60 nights.

Club Carlson (Old) Elite Requirements (Old) Radisson Rewards (New) Elite Requirements (New)
Club Carlson Red N/A Radisson Rewards Club N/A
Club Carlson Silver 15 Nights /
10 Stays
Radisson Rewards Silver 9 Nights /
6 Stays
Club Carlson Gold 35 Nights /
20 Stays
Radisson Rewards Gold 30 Nights /
20 Stays
Club Carlson Concierge 75 Nights /
30 Stays
Radisson Rewards Platinum 60 Nights /
30 Stays

Even better, these elite thresholds are being retroactively applied to 2017 activity. So, if you just missed out on earning status, you might retroactively have earned it.

What are the negative changes?

Nothing that we can tell so far. Then again, Club Carlson landed in last place in TPG‘s ranking of the best hotel loyalty programs. So, positive changes were long overdue.

What will happen to my existing Club Carlson account?

You’ll retain the same account number and point balance. The branding will change to Radisson Rewards.

What about Radisson’s business loyalty programs?

Radisson is consolidating its three business loyalty programs — Look to Book, Club Carlson for Planner and Club Carlson for Travel Arrangers — under the single “Radisson Rewards for Business” banner. However, “Radisson Rewards for Business” members will continue to earn points as before, as “there are no changes to the current structure.”

Any tips for how to get started with Radisson Rewards?

A great way of starting is by signing up for the Club Carlson Premier Rewards Visa Signature Card, which will likely soon be renamed to match the program’s new branding. You’ll earn 50,000 points after your first purchase and 35,000 more points for spending $2,500 in the first three months. The card benefits include “Club Carlson Gold” elite status, which is the new Radisson Rewards Gold Elite status. The card earns 10x points at participating brand hotels and 5x everywhere else. And, you’ll earn a free night (up to 3) for every $10,000 you spend on the card in a calendar year.

Featured image courtesy of Radisson Blu Resort Fiji.

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