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Wyndham bets on luxury with its first high-end brand

June 02, 2021
3 min read
Registry Collection Hotels Wyndham
Wyndham bets on luxury with its first high-end brand
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Wyndham Hotels and Resorts has decided to throw its hat in the increasingly crowded ring of luxury hotel brands.

On Wednesday, the chain formally introduced its newest -- and most upscale -- brand: Registry Collection Hotels.

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As its name would suggest, this brand is a collection, meaning it will be comprised predominantly of independent hotels united under Wyndham's quality standards and loyalty program.

The first Registry Collection hotel is the Grand Residences Riviera Cancun in Mexico, and other properties are in the pipeline, according to reporting from Skift. The brand's first growth push will center largely around resort properties in the Caribbean and Latin America. However, according to a Skift interview with Leo Danese, vice president of operations at Registry Collection Hotels, the brand is "talking to owners in urban markets and internationally as well."

Registry Collection's growth will be slow and steady. The brand hopes to have between 20 and 25 properties open within the next five years. The lion's share of these will come by way of absorbing existing properties into the collection and via new-build hotels.

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The chain's former top brand, Wyndham Grand, is thought more to sit at the higher end of the "upscale" segment, not a true luxury player to compete with the likes of the Park Hyatts, St. Regises and Waldorf Astorias of the world.

Skift reports, "Wyndham saw an opportunity to bring in a high-end brand and was working on its development for years." But, the pandemic accelerated an increase in demand for high-end luxury properties, thanks in large part to already-affluent people saving extra money during the course of the health crisis.

As the Registry Collection grows, it will face steep competition from already-established collection brands from major players in the hotel business, including the Autograph and Luxury Collections from Marriott, Curio Collection and LXR Hotels and Resorts from Hilton, The Unbound Collection and JdV by Hyatt and more.

The Grand Residences Riviera Cancun is bookable today, with rooms starting from about $230 per night or 30,000 Wyndham Rewards points.

Featured image by (Photo courtesy of Wyndham Hotels and Resorts)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Best premium travel card for value
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10xEarn 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards®.
5xEarn 5x total points on flights through Chase Ultimate Rewards®.
3xEarn 3x points on other travel and dining.
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  • Intro Offer
    Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®

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  • Annual Fee

    $550
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

If you are looking to take your premium rewards to the highest level, this card is really a no brainer in our eyes. Chase's Ultimate Rewards make points easy to redeem, with a wide range of 10 airline and three hotel transfer partners and a friendly user interface. Despite the high annual fee, Chase is consistently adding new benefits to keep the card competitive in a fierce premium rewards field.

Pros

  • $300 annual travel credit as reimbursement for travel purchases charged to your card each account anniversary year
  • Access to Chase Ultimate Rewards hotel and airline travel partners
  • Unlimited 3x points on the broad category of travel and dining
  • 50% more value when you redeem your points for travel through Chase Ultimate Rewards®
  • Broad definitions for travel and dining bonus categories

Cons

  • Steep $550 annual fee
  • May not make sense for people that don't travel frequently
  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more