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Whole Foods will now offer loyalty discounts for Amazon Prime members, the premium grocery chain announced Wednesday.

The discounts — much anticipated since Amazon purchased Whole Foods in June 2017 for more than $13 billion — include an additional 10% off hundreds of sales items and other weekly specials, like $10 off per pound of wild caught halibut steaks, for example.

The Amazon Prime loyalty markdowns are currently available at Whole Foods locations in Florida and will begin rolling out nationwide this summer. The new discounts could make the Whole Foods, known for its high prices and luxe food offerings, as affordable as more mainstream grocers for subscribers to Amazon Prime, Morgan Stanley analysts tell Reuters.

In recent days, the anticipation of a new Amazon Prime loyalty program with the grocery chain intensified after the online retail behemoth announced in late April it would be ending Whole Foods’ in-house loyalty program effective May 1. After that date, only Amazon Prime members would enjoy loyalty perks while shopping at the gourmet grocery stores.

“Stay tuned — we’re cooking up something great with Amazon and can’t wait to tell you about it,” the company said in an email to Whole Foods loyalty members at the time.

Since Amazon’s June 2017 acquisition of Whole Foods, Prime members have enjoyed several perks at the grocer, including 5% cash back on Whole Foods purchases with the Chase Amazon Prime Rewards Visa Card and free two-hour delivery of their grocery orders.

Whole Foods is not Amazon’s only foray into the grocery game. Earlier this year, Amazon introduced its own brick-and-mortar grocery store in Seattle, called Amazon Go, that does not have any cashiers. Instead, the store uses the Amazon Go app, cameras and sensors to track your purchases and charge your Amazon account. The company just announced two additional Amazon Go locations coming to San Francisco and Chicago.

Amazon Prime has about 8 million subscribers. The service, which previously cost $99 per year for faster shipping and access to Amazon’s streaming video platform, was raised on May 11 to $119 per year for new members and renewed subscriptions.

Featured image by David Ryder/Getty Image.

American Express® Gold Card

With some great bonus categories, the American Express Gold Card has a lot going for it. The card offers 4x points at US restaurants, at US supermarkets (up to $25,000; then 1x), and 3x points on flights booked directly with airlines or through amextravel.com. It is currently offering a welcome bonus of 35,000 bonus points after you spend $2,000 in the first three months.

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More Things to Know
  • Earn 35,000 Membership Rewards® Points after you spend $2,000 on eligible purchases with your new Card within the first 3 months.
  • Earn 4X Membership Rewards® points at U.S. restaurants. Earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Earn up to $10 in statement credits monthly when you pay with The Gold Card at Grubhub, Seamless, The Cheesecake Factory, Shake Shack, and Ruth's Chris Steak House. This is an annual savings of up to $120. Enrollment required.
  • $100 Airline Fee Credit: up to $100 in statement credits per calendar year for incidental fees at one selected qualifying airline.
  • Choose to carry a balance with interest on eligible charges of $100 or more.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms apply.
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Intro APR on Purchases
N/A
Regular APR
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Annual Fee
$250
Balance Transfer Fee
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Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

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