Whole Foods Rolls Out New Discounts for Amazon Prime Members

May 16, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Whole Foods will now offer loyalty discounts for Amazon Prime members, the premium grocery chain announced Wednesday.

The discounts — much anticipated since Amazon purchased Whole Foods in June 2017 for more than $13 billion — include an additional 10% off hundreds of sales items and other weekly specials, like $10 off per pound of wild caught halibut steaks, for example.

The Amazon Prime loyalty markdowns are currently available at Whole Foods locations in Florida and will begin rolling out nationwide this summer. The new discounts could make the Whole Foods, known for its high prices and luxe food offerings, as affordable as more mainstream grocers for subscribers to Amazon Prime, Morgan Stanley analysts tell Reuters.

In recent days, the anticipation of a new Amazon Prime loyalty program with the grocery chain intensified after the online retail behemoth announced in late April it would be ending Whole Foods’ in-house loyalty program effective May 1. After that date, only Amazon Prime members would enjoy loyalty perks while shopping at the gourmet grocery stores.

“Stay tuned — we’re cooking up something great with Amazon and can’t wait to tell you about it,” the company said in an email to Whole Foods loyalty members at the time.

Since Amazon’s June 2017 acquisition of Whole Foods, Prime members have enjoyed several perks at the grocer, including 5% cash back on Whole Foods purchases with the Chase Amazon Prime Rewards Visa Card and free two-hour delivery of their grocery orders.

Whole Foods is not Amazon’s only foray into the grocery game. Earlier this year, Amazon introduced its own brick-and-mortar grocery store in Seattle, called Amazon Go, that does not have any cashiers. Instead, the store uses the Amazon Go app, cameras and sensors to track your purchases and charge your Amazon account. The company just announced two additional Amazon Go locations coming to San Francisco and Chicago.

Amazon Prime has about 8 million subscribers. The service, which previously cost $99 per year for faster shipping and access to Amazon’s streaming video platform, was raised on May 11 to $119 per year for new members and renewed subscriptions.

Featured image by David Ryder/Getty Image.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,650

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.