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Whole Foods’ young loyalty program is being discontinued by its new owner, Amazon. After about just one year of existence, Whole Foods’ loyalty program will officially end as of May 1.
In an email to current Whole Foods loyalty members, the company detailed that you have until May 1 to redeem any unused rewards and digital coupons. As of that date, all unused discounts and rewards will expire. Plus, the online accounts of all members will be discontinued. As of May 2, only Amazon Prime members will have any kind of perks at Whole Foods.
“Stay tuned — we’re cooking up something great with Amazon and can’t wait to tell you about it,” the email to members said.
Since the Amazon-Whole Foods deal closed in 2017, the affects have been immediate. In addition to the grocer selling Amazon Echos in its stores on day one, the Chase Amazon Prime Rewards Visa Card announced that cardholders can earn up to 5% back on Whole Foods purchases.
The ending of the Whole Foods loyalty program isn’t a huge negative for Whole Foods shoppers. If anything, it made getting an Amazon Prime membership all the more valuable, as Prime members will likely get additional benefits at Whole Foods beginning May 2.
H/T: MarketWatch
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