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Keeping track of which countries are reopening? So is United, which is seeing a surge in bookings

April 21, 2021
3 min read
United Airlines Boeing 787-9
Keeping track of which countries are reopening? So is United, which is seeing a surge in bookings
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Planning a long weekend getaway to Iceland? Thinking about a summer trip to Croatia? Hoping for news about a travel corridor between the U.S. and U.K.?

If so, United Airlines is keeping an eye out for you.

The airline is keeping an eye on international markets as it waits for long-term travel to become feasible again, believing that pent-up demand is ready to travel across oceans again — even just for leisure travel, with business demand coming back later.

During an investor call on Tuesday, airline executives pointed to evidence that long-distance international travel demand is ready to surge.

Bookings came quickly when Iceland reopened to vaccinated Americans, and executives said that even the rumor of a reopening is enough to drive bookings.

United has added routes to countries that have begun to reopen including Greece, Croatia and Iceland, and passengers have shown a strong interest.

Related: Where you can go once you are vaccinated: A country-by-country guide

“We have seen in recent weeks that immediately after a country provides access with proof of a vaccine, leisure demand returns to the level of 2019 quickly,” Andrew Nocella, the airline’s chief commercial officer, said on Tuesday’s call. “A few weeks ago there was a rumor Greece was going to open. As soon as that rumor occurred, Greece bookings took off. Athens is our second-best booked Atlantic market this summer.”

Nocella added that the airline has capacity reserved to dedicate to reopening long-haul markets, specifically citing the rumored possibility of a travel corridor between the U.S. and U.K.

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“We have the aircraft standing by, ready to fly this summer,” he said. “For example, we anticipate operating between eight and 10 daily flights to London Heathrow this summer, if and when a travel corridor is permitted to open.”

Still, the resumption of long-haul travel faces numerous headwinds, including ongoing outbreaks and lockdowns in some countries amid slower vaccination campaigns. The U.S. State Department said Monday that it would add most of the world’s countries to its Level 4 “do not travel” advisory based on data from the CDC.

Notably, much of the travel demand is either leisure or a what's known in the the industry as "VFR" — for passengers visiting friends and relatives (not to be confused with the pilot acronym for visual flight rules). That typically has a lower yield than business travel, meaning the airline must balance costs of running long-haul flights with the expected return from lower-paying leisure passengers.

Even so, with business travel not expected to begin to recover until the fall — and not in earnest until next year, CEO Scott Kirby said — the airline is keen to take whatever it can get. And that leisure demand is certainly there for the taking.

Related: United reports another loss, but thinks better times are just ahead

"We took over 3,000 bookings yesterday for our new services that we launched to Greece, Iceland, and Croatia," Kirby said during the call. "If U.S.-U.K. opens up, I think you're going to have a hard time finding a hotel room in the U.K. because there are going to be so many people wanting to go."

"But international borders aren't going to all reopen immediately," he added. "International demand is going to be entirely contingent on when borders open."

Featured image by NurPhoto via Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.