Top 5 signs that the airline industry foresees a return to normal
For the airline industry, after nearly a year of trying to guess what a pandemic will do next, perhaps the best recent news was a regulatory filing by JetBlue.
In that January filing with the U.S. Department of Transportation, JetBlue complained that it is being denied access to London Heathrow Airport (LHR). While JetBlue might be frustrated with its access to the U.K. capital, its complaint could be more broadly viewed as a welcome sign that the airline industry is eying a return to normal. Here are five developments that hint that the industry thinks a rebound will come, eventually ...
No. 1: JetBlue fights for Heathrow
Heathrow access is a longtime point of contention: The busiest airport in Europe, used by 81 million passengers in 2019, has just two runways and airlines must fight for slots to use them. But during the pandemic, some carriers could not even use their Heathrow slots and others got slots for the first time.
In the pandemic economy, U.S. airlines have been battling for Florida, not Heathrow. This is not good. Historically, Florida is not a destination that racks up huge profits for passenger carriers. Traffic consists largely of leisure flyers seeking bargains, rather than tightly scheduled business flyers headed for meetings.
It's discouraging to read that American, Delta, JetBlue, United and Southwest are boosting Florida service. United even ramped up Denver (DEN) to Florida and tamped down LaGuardia (LGA) to Florida.
Much better to fight for Heathrow, which -- in normal times -- has better prospects for profitability.
No. 2: Southwest prepares to serve Fresno
Southwest has been adding a raft of new cities. Yes, some are in Florida. Others include Chicago O'Hare (ORD), already a hub for two carriers, where Southwest will begin service on Feb. 14.
For years, Southwest's growth has generally resulted from adding overlooked destinations such as Fresno, the fifth-largest city in California, and Colorado Springs, a growth city with Colorado's second-busiest airport. In recent years, it's added or grown at bigger airports like LaGuardia, Washington National and Boston. Now, Southwest is adding new pins across the board.
Southwest's October announcement that it will serve O'Hare was a sign of progress for Southwest. It's also likely a sign of just how disruptive the pandemic has been to the industry that Southwest was able to sneak into O'Hare, where gates are notoriously hard to come by.
Southwest has used the pandemic as an expansion opportunity, adding 14 new destinations since March 2020. That's the fastest expansion pace ever of the airline's route map. Southwest has been able to push into new markets as many of its rivals have cut back during the COVID-19 crisis.
Some of the destinations include other carriers' hubs, not just O'Hare but also Houston Bush Intercontinental (IAH) and Miami (MIA).
The good news is that Southwest continues to open medium-sized cities with overlooked markets. Southwest begins service to Colorado Springs (COS) on March 11, Santa Barbara (SBA) on April 12 and to Fresno (FAT) on April 25.
No. 3: The return of the Boeing 737 MAX
The return of the Boeing 737 MAX is not COVID-19 related, but the 737 remains an essential piece of the U.S. airline industry.
Mismanagement by Boeing, once a symbol of aviation safety, has led to allegations of corporate greed as it tried to update the 737 without requiring extra hours of pilot simulator training.
That said, Boeing appears to have fixed the aircraft. American returned the jet to service last month. United resumed MAX flights on Thursday with Southwest expected to do the same in March. Alaska placed a MAX order in December and took delivery of its first MAX on Jan. 24.
"We've eagerly waited for this day," Alaska President Ben Minicucci said then. "This plane is a significant part of our future. We believe in it, we believe in Boeing and we believe in our employees." So back to normal.
No. 4: Airbus A320 production goes up – or is it down?
Alaska made the expected hometown decision to phase out most of its Airbus fleet, but it's otherwise been mostly good news for Airbus during the past year.
On Jan. 21, Airbus -- which has overtaken Boeing to become the world's No. 1 aircraft manufacturer -- announced that it was updating its plan for its A320 production rate. The company projects a gradual increase in production from 40 per month to 43 per month in the third quarter and to 45 per month in the fourth quarter.
However, Airbus noted: "This latest production plan represents a slower ramp up than the previously anticipated 47 aircraft per month from July."
The manufacturer also said the A220 monthly production rate will increase from four to five as previously expected, while production of the wide-body A330 and A350 will remain at current levels rather than increasing.
"Airbus expects the commercial aircraft market to return to pre-COVID levels by 2023 to 2025," the manufacturer said.
No. 5: Delta will call pilots back to service
In a Jan. 21 memo, Delta said it is ready to return 400 pilots back to active status this summer.
In the memo, John Laughter, senior vice president of flight operations, said the pilots will be scheduled for training. "As we looked at ways to better position ourselves to support the projected recovery, we saw an opportunity to build back additional pilot staffing in advance of summer 2022," he wrote.
Looking ahead to 2022, we may need more pilots. That's a reassuring thought.
Photo by Zach Griff/The Points Guy
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.Pros
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- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
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- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.