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Southwest Airlines reveals routes, launch dates for 2 newest California cities

Jan. 21, 2021
4 min read
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Southwest Airlines has revealed its plans for service from its two newest cities in California.

Santa Barbara (SBA) service will begin April 12 while flights from Fresno (FAT) start April 25. Southwest first announced its plan to serve the cities in December, but did not say then when or where it planned to fly from the cities. Now we know.

From Santa Barbara, Southwest will fly nonstop to Denver (DEN), Las Vegas (LAS) and Oakland (OAK). Each is a major base for Southwest, working as de facto hubs to allow connections to more than 50 of the airline’s other destinations.

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Southwest’s Fresno schedule will feature nonstop service to both Denver and Las Vegas, with a similar number of possible onward connections.

The carrier is offering introductory fares as low as $39 on its new nonstop routes from the cities.

The additions of Santa Barbara and Fresno are part of what’s been an extraordinarily aggressive route-map expansion by Southwest during the COVID-19 crisis.

TPG Q&A: Southwest CEO Gary Kelly chats about his legacy, new cities and change fees

Southwest has seized the pandemic as an opportunity to push into new markets as many of its rivals have cut back during a dramatic drop in demand during the COVID-19 crisis.

"It allows us to play offense," Southwest CEO Gary Kelly said in December during a webinar with The Wings Club of New York. He said that by plugging new destinations — even smaller ones — into the carrier's unique network, "it really puts us in a different competitive situation compared to the rest of our airline competitors."

Related: Does Southwest Airlines have hubs? Yes, but don’t call them that.

The addition of Santa Barbara and Fresno also continues another trend seen across all U.S. carriers in recent months.

Leisure travelers — who have made up the bulk of those still flying since March — have increasingly looked to outdoor-oriented destinations that facilitate social distancing. Santa Barbara, nestled along California’s scenic Central Coast, and Fresno — near Yosemite National Park and other outdoor recreation areas — check those boxes.

On the competitive front, it’s also an unmistakable move by Southwest to cement its position in the nation’s most-populous state. Southwest is now selling flights from 13 cities in the California market.

The carrier began flying from Palm Springs (PSP) just last month and has ramped up its presence in Long Beach (LGB) as JetBlue – which had long been that airport’s dominant carrier – abandoned the city in favor of growing its operation at Los Angeles (LAX).

Aggressive growth: Southwest adds another new Colorado ski town, unveils Miami and Palm Springs routes

In announcing the carrier’s plans for Santa Barbara and Fresno in December, Southwest commercial chief Andrew Watterson said: “While other airlines seem to fall in and out of love with the state, we’re focused on increasing the reach of our low fares and flexible policies in places where we expect them to make a difference.”

Southwest’s new California routes at a glance

Santa Barbara

Denver: One daily round-trip flight begins April 12. Fares from $69 one way.

Las Vegas: Three daily round-trip flights begin April 12. Fares from $39 one way.

Oakland: One daily round-trip flight begins April 12. Fares from $39 one way.

Fresno

Denver: One daily round-trip flight begins April 25. Fares from $69 one way.

Las Vegas: Three daily round-trip flights begin April 25. Fares from $39 one way.

Featured image by NurPhoto via Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
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    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

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Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

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  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
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  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases