Spirit builds DC-area depth with more Baltimore/Washington flights
Spirit Airlines is downshifting on expansion this year, slowing the pace of growth to new cities and building depth in the many new markets that have joined its route map in recent years.
Baltimore/Washington (BWI), while not a recent addition, is a key market where the South Florida-based low-cost carrier sees opportunity for more depth in 2020. Spirit grew seats by more than 22% year-over-year at the airport last year, according to Cirium schedule data, adding new flights to places like Austin (AUS), Charlotte (CLT) and Nashville (BNA).
“As we’ve added new cities to our network, we’ve found that Baltimore is a natural plug for those," Nick Bartolotta, Spirit's director of network planning, told TPG Friday. This year, he added, the airline will focus on "building more depth" at the airport.
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That depth is already on final approach in Baltimore. Spirit will increase to four flights daily between BWI and both Fort Lauderdale (FLL) and Orlando (MCO) in April, the airline announced Friday. It will also add a second BWI-San Juan Airport (SJU) flight in May.
In addition, Spirit will add new service between Baltimore and San Salvador, El Salvador (SAL), on May 21, 2020. It will offer a daily flight on an Airbus A320 family aircraft catering to the large Salvadoran population in the greater Washington D.C. area.
The San Salvador announcement comes less than a month after Frontier Airlines unveiled the same route. The Denver-based discounter will also offer daily service with flights beginning June 21, 2020.
Asked about the timing of the San Salvador announcement, Bartolotta said there was no "emotional response," and added that Frontier likely saw the same demand data as Spirit.
Spirit plans to grow capacity by 17-19% year-over-year in 2020, when it is scheduled to take delivery of more than 20 new Airbus A320neos.
Related: Spirit Airlines plans for ‘several new cities’ in 2020
Low-fare Baltimore
"BWI Marshall is the undisputed low-fare airport for the mid-Atlantic," said Jordan Kayloe, director for air service development at the Baltimore airport, in December. As the region's busiest with 22.4 million passengers year-to-date through October, Baltimore is one of Southwest Airlines' largest bases and a point of growth for discounters Allegiant Air, Frontier and Spirit.
Among the many reasons why the airport continues to attract discount airlines in a three-airport region is that it performs better with budget-minded travelers than flights from Washington Dulles (IAD), Jonathon Nield, Frontier's senior manager of network planning, told TPG in December. The airline also serves Washington Reagan National (DCA) but, because of a cap on flights, it cannot grow at the close-to-downtown D.C. airport.
Related: Frontier plots ambitious growth with robust Airbus order book
Spirit served Washington Reagan National until 2012, when it consolidated its D.C.-area operations in Baltimore.
Baltimore is now Spirit's fifth largest city in terms of flights -- sixth largest by seats, Cirium schedules show. This size makes Charm City the airline's largest operation without a crew base. A crew base typically signals the strategic importance of a city to an airline, for example a hub or focus city.
Asked whether Spirit was considering Baltimore for its next crew base, Bartolotta said he was not sure. The airline's last new base opened in Orlando in December 2018.
Lania Rittenhouse, vice president of inflight experience at Spirit, told TPG in December to expect a new base opening in the "near future." She did not provide additional details except that several cities were being considered.
Spirit has room to continue to grow in Baltimore, said Bartolotta. Outside of peak hours when gates become tight, the airport has space for the airline's new flights and is eager to work with Spirit to accommodate future growth, he added.
Spirit operates from Concourses D and E at Baltimore Airport.
Related: Check out Spirit Airlines’ first jet with its new seats and cabin
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.