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Southwest Airlines places massive 737 MAX order, fleet to remain all-Boeing

March 29, 2021
3 min read
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Southwest Airlines places massive 737 MAX order, fleet to remain all-Boeing
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"If it's not Boeing, I'm not going," reads the popular slogan for many fans of the Chicago-based planemaker.

Boeing loyalists who follow that mantra can continue flying Southwest well into the next decade, as the airline announced a massive order for additional Boeing 737 MAX aircraft on Monday.

To start, Southwest will accelerate the retirement of the legacy Boeing 737-700 aircraft, and replace it with 100 next-generation 737 MAX 7 planes. The carrier is slated to become the launch carrier for the MAX 7 variant of Boeing's beleaguered jet, with the first 30 scheduled to be delivered in 2022.

Monday's announcement also includes an additional 155 options for more MAX 7 or MAX 8 aircraft from 2022 to 2029, depending on demand and growth opportunities throughout the decade. The announcement gives Southwest a total of:

  • 349 MAX firm orders (200 MAX 7 and 149 MAX 8)
  • 270 MAX options for MAX 7 or MAX 8 aircraft for years 2021 through 2031

Southwest CEO Gary Kelly said in a statement that "Southwest Airlines has been operating the Boeing 737 series for nearly 50 years, and the aircraft has made significant contributions to our unparalleled success. Today's commitment to the 737 MAX solidifies our continued appreciation for the aircraft and confirms our plans to offer the Boeing 737 series of aircraft to our Employees and Customers for years to come."

Of the MAXes operated in the U.S., Southwest offers one of the more comfortable onboard experiences. American Airlines has crammed up to 172 seats in its densified MAX 8 jets, and many flyers complain about the tight coach configuration, with 30 inches of pitch.

On the other hand, Southwest fits 175 seats on its MAX 8 — but it's in an all-coach arrangement with 32 to 33 inches of pitch.

MAX is back: Southwest has no plans to rebrand the Boeing 737 MAX

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Southwest's confidence in the MAX is a big boost to Boeing, following the plane's nearly two-year grounding after two fatal crashes that took 346 lives. The crashes were largely blamed on faulty sensors and the flight-control management software.

To recertify the MAX, all jets must undergo a four-hour software update to the automated flight control system, dubbed the “MCAS” or maneuvering characteristics augmentation system. Additionally, all pilots must complete a two-hour simulator-based training exercise that runs through all types of emergencies, including a stall, runaway trim, go-around, incorrect angle-of-attack reading and more.

More: A pilot and mechanic explain what’s needed to bring the 737 MAX back

Southwest became the last U.S. carrier to restart flying the MAX on March 11, following American Airlines in December 2020, United Airlines in February 2021 and Alaska Airlines on March 1.

But Southwest's move doesn't just bolster confidence in the MAX. It's also a big win for Boeing — Southwest has historically had an all-Boeing fleet.

However, in recent months, the airline was reportedly in talks with Boeing's arch-rival, Airbus for possible 737 replacements, including the Airbus A220. Of course, those discussions could have been part of a broader effort to secure a better deal with Boeing. Whatever the case, Boeing ultimately won.

"We are proud to continue our tradition of being the world's largest operator of an all-Boeing fleet," Kelly's statement concluded.

Featured image by JIM WATSON/AFP VIA GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.