Show your appreciation for essential workers with the Miles of Good campaign

Aug 5, 2020

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The coronavirus pandemic has shaken up the world in unimaginable ways. Everyone has been impacted by it in some form or another, but the true heroes are the essential workers who have been caring for our communities on the front lines.

Despite the industry coming to a near-halt, travel companies around the world have been doing what they can to give back during this time. We’ve seen travel brands give essential workers, free flights, hotel stays, meals, elite status and more. Companies have also set up ways for travelers to get involved, including adding the option to donate miles. And now, Singapore Airlines is joining in with a campaign of its own, called Miles of Good.

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Miles of Good campaign

Singapore Airlines has launched the Miles of Good campaign, with the goal of raising 100 million KrisFlyer miles that will be donated to essential workers. The airline will contribute 30 million miles, but needs your help to raise the remaining 70 million miles.

Now through Aug. 10, KrisFlyer members can nominate deserving individuals with a minimum donation of 1,000 miles ($13 based on TPG valuations). Eligible nominees include healthcare workers, public transport workers, supermarket employees, cleaners, food delivery drivers and postal workers. The only restriction is that the nominees must reside in the same country or territory as you.

Alternatively, you can donate miles without making a nomination. This option is available through Nov. 20, 2020.

Related: You can earn bonus points or miles supporting coronavirus relief efforts

How to participate

Participating in this campaign is easy. Simply head to the Miles of Good campaign page to submit a nomination and/or make a donation.

Successful nominees will receive up to 60,000 KrisFlyer miles. These miles can be used to book flights on Singapore Airlines, SilkAir, Scoot or partners including United and Alaska Airlines. Recipients also have the option to redeem their gifted miles for merchandise, hotel stays, car rentals, dining and more.

Essential workers deserve a vacation. (Photo by Benji Stawski/The Points Guy)

Related: Maximizing Singapore Airlines KrisFlyer partner awards

Bottom line

It’s great to see that travel companies are supporting coronavirus relief efforts and setting up ways for travelers to get involved.

If you’re interested in participating in the Singapore Airlines Miles of Good campaign but are short on KrisFlyer miles, remember that you can transfer points from any of four of the major transferable point programs: American Express Membership RewardsChase Ultimate RewardsCiti ThankYou Rewards, Capital One and Marriott Bonvoy.

Related: Our favorite ways that travel companies are giving back during the time of coronavirus

Featured image by Zach Griff/The Points Guy.

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