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Today's weird cruise news: Royal Caribbean trademarks face mask

April 24, 2020
5 min read
Today's weird cruise news: Royal Caribbean trademarks face mask
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Are you an unabashed Royal Caribbean fan? Get ready to get your Seaface on.

That's the name of a brand of face masks that just might be popping up on Royal Caribbean ships in the not-so-distant future.

Royal Caribbean isn't saying for sure, but the line's parent company, Royal Caribbean Cruises Ltd., has filed a trademark application with the U.S. Patent and Trademark Office for the word "seaface" to be used in conjunction with a sanitary mask.

Visit TPG’s guide to all coronavirus news and updates

The application, which can be viewed at the patent office's website, requested that the trademark be listed under two categories of goods and services: "Sanitary masks for virus isolation purposes" and "cruise ship services."

In making the application, Royal Caribbean Cruises declared it had intention to use the mark in commerce or in connection with the categories it listed.

Royal Caribbean Cruises Ltd. has applied for a trademark for the word "Seaface." Image is a screenshot of the application at the U.S. Patent and Trademark Office.
Royal Caribbean Cruises Ltd. applied for a trademark for the word "Seaface." Image is a screenshot of the application at the U.S. Patent and Trademark Office.

Royal Caribbean Cruises paid $225 per category to make the filing, or $450 in total, according to the application.

The filing was made on April 8 but went unnoticed for nearly two weeks. Its existence was first reported this week by Royal Caribbean Blog, a blog for Royal Caribbean fans that's unrelated to the line.

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When asked by TPG for more information on the trademark application, a spokesperson for Royal Caribbean Cruises said he would look into it. He did not respond in time for publication.

Royal Caribbean Cruises is the parent company of Royal Caribbean, Celebrity Cruises, Azamara and Silversea.

The application offered no clues as to whether Royal Caribbean Cruises was in the process of designing a face mask that would be worn by crew only, passengers only, both or neither.

Even if it's intended only for crew, we're guessing savvy Royal Caribbean fans will be able to snag one of the masks by befriending their room stewards. Or, maybe these masks will be sold in shipboard stores. Either way, great swag.

Royal Caribbean Cruises already is known for several customer-facing shipboard features that are branded around "sea" words. Passengers on both Royal Caribbean and Celebrity Cruises ships get "SeaPass" cards that open their cabin doors and are used for charging onboard expenses. Some Royal Caribbean ships have an indoor "SeaPlex" venue with bumper cars and other activities.

None of the Royal Caribbean Cruises brands currently are operating cruises. All major cruise lines around the world have temporarily shut down cruise operations through at least May or June due to the coronavirus outbreak. But when the lines return to service, it's likely that at least some cruisers will want to wear masks while on board.

Related: The bizarre story of the last 8 cruise ship passengers still at sea

Many travelers already are wearing face masks when flying and arriving at hotels, and at least one major country, Canada, is requiring travelers to have face masks while flying. As of today, all United Airlines flight attendants will be required to wear face masks while in the air.

Some sort of mask mandate on cruise ships -- either for masks worn by crew, passengers or both -- might be a requirement on some ships for a time after cruising resumes. Two Asia-based cruise lines, Dream Cruises and Star Cruises, already have said crew on their ships would be required to wear masks when serving food and beverages once vessels return to service.

In addition, in a "no-sail" order issued earlier this month for cruise ships operating in U.S. waters, the U.S. Centers for Disease Control and Prevention (CDC) requested that cruise lines develop a plan that "prevents, mitigates and responds to the spread of COVID-19 on board cruise ships." It's possible such a plan could involve some sort of mask use for either crew or passengers in certain circumstances.

Additional resources for cruisers during the coronavirus outbreak:

Featured image by Getty Images

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
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The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

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  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
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  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

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  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023