Norwegian Cruise Line reverses course on key loyalty program change
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
That sure didn’t last long.
Norwegian Cruise Line has reversed course on two key changes to its Latitudes Rewards loyalty program that it just made on Monday: The removal of a priority check-in perk and the removal of a priority embarkation perk for top-tier members of the program.
Norwegian didn’t announce the change, but as of Friday the perks had reappeared in the Latitudes Rewards area of Norwegian’s website. A Norwegian spokesperson Friday confirmed in an email to The Points Guy that the perks had been restored and said the reversal took place on Tuesday — just a day after the original change was announced.
For more cruise guides, tips and news, sign up for TPG’s cruise newsletter
The world’s fourth largest cruise operator has restored the priority check-in and embarkation perks for Latitudes Rewards members at the Platinum level and above.
The Platinum level is the fourth of seven levels in the revamped Latitudes Rewards program.
The priority check-in perk still will not be available for Bronze, Silver and Gold members of the program. All of those levels had priority check-in benefits under the old Latitudes Rewards program that was in effect until Monday.
The priority embarkation perk previously was available only to Platinum level and above members.
The priority check-in perk gives eligible members a special line to use during the check-in process at the pier at the start of a cruise. The priority embarkation perk lets eligible members board their ship ahead of others on the first day of their cruise.
The removal of the priority check-in and priority embarkation perks were the only changes to the program announced Monday that drew notable criticism at Norwegian fan pages on Facebook and on other social media sites.
Overall, Norwegian fans seemed excited about the changes to the Latitudes Rewards program, which included a reduction in the number of points it takes to reach most of the program’s tier levels.
The overhaul of the Latitudes Rewards program also brought several new perks for higher-tier members including a new complimentary wine tasting at the Platinum level, and a complimentary mixology experience and a one-time free cabin upgrade at the Diamond level.
One perk that remains gone from the program is the free bottle of sparkling wine that passengers at all tiers of the program starting with the Bronze level would receive in their cabins.
Many Norwegian fans on social media sites this week have noted that they can live without the free Champagne, which many say they never ended up drinking.
Planning a cruise? Start with these stories:
- A beginners guide to picking a cruise line
- The 5 most desirable cabin locations on any cruise ship
- The 8 worst cabin locations on any cruise ship
- A quick guide to the most popular cruise lines
- 21 tips and tricks that will make your cruise go smoothly
- 15 ways cruisers waste money
- What to pack for your first cruise
Featured photo of courtesy of Norwegian Cruise Line.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,600
CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
- Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.