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Norwegian Cruise Line reverses course on key loyalty program change

Jan. 14, 2022
3 min read
Norwegian Cruise Line reverses course on key loyalty program change
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That sure didn't last long.

Norwegian Cruise Line has reversed course on two key changes to its Latitudes Rewards loyalty program that it just made on Monday: The removal of a priority check-in perk and the removal of a priority embarkation perk for top-tier members of the program.

Norwegian didn't announce the change, but as of Friday the perks had reappeared in the Latitudes Rewards area of Norwegian's website. A Norwegian spokesperson Friday confirmed in an email to The Points Guy that the perks had been restored and said the reversal took place on Tuesday -- just a day after the original change was announced.

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The world's fourth largest cruise operator has restored the priority check-in and embarkation perks for Latitudes Rewards members at the Platinum level and above.

The Platinum level is the fourth of seven levels in the revamped Latitudes Rewards program.

The priority check-in perk still will not be available for Bronze, Silver and Gold members of the program. All of those levels had priority check-in benefits under the old Latitudes Rewards program that was in effect until Monday.

Related: Here are all the changes Norwegian just made to Latitudes Rewards

The priority embarkation perk previously was available only to Platinum level and above members.

The priority check-in perk gives eligible members a special line to use during the check-in process at the pier at the start of a cruise. The priority embarkation perk lets eligible members board their ship ahead of others on the first day of their cruise.

The removal of the priority check-in and priority embarkation perks were the only changes to the program announced Monday that drew notable criticism at Norwegian fan pages on Facebook and on other social media sites.

Overall, Norwegian fans seemed excited about the changes to the Latitudes Rewards program, which included a reduction in the number of points it takes to reach most of the program's tier levels.

The overhaul of the Latitudes Rewards program also brought several new perks for higher-tier members including a new complimentary wine tasting at the Platinum level, and a complimentary mixology experience and a one-time free cabin upgrade at the Diamond level.

Related: The ultimate guide to Norwegian Cruise Line

One perk that remains gone from the program is the free bottle of sparkling wine that passengers at all tiers of the program starting with the Bronze level would receive in their cabins.

Many Norwegian fans on social media sites this week have noted that they can live without the free Champagne, which many say they never ended up drinking.

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Featured image by The NCL Pride of America. (Photo courtesy of Norwegian Cruise Line)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
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Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases
  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

    Earn 80,000 ThankYou® points
    60,000 points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent, Good

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases