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JetBlue to 'evolve' TrueBlue frequent flyer program under new loyalty chief

April 01, 2022
2 min read
JetBlue to 'evolve' TrueBlue frequent flyer program under new loyalty chief
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JetBlue announced a new head of its loyalty program on Thursday, promoting an insider to a top spot.

The airline said that Chris Buckner, who joined JetBlue in 2020 as a director managing customer loyalty and partnerships, will be promoted to vice president and tasked with overseeing the entire TrueBlue program.

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He replaces Don Uselmann, who was appointed vice president of inflight experience.

Buckner's appointment comes as the airline continues to further link parts of its loyalty program with American Airlines as part of the Northeast Alliance, offering reciprocal earning, redemption and loyalty benefits across the two airlines.

Under the alliance, JetBlue and American codeshare on some routes and offer reciprocal frequent flyer benefits — with a focus on service in New York and Boston. The airlines have reconfigured schedules and networks around the partnership — for instance, American has cut some routes that JetBlue has begun to operate and code-share on, such as the long-standing shuttle service between Boston Logan (BOS) and New York-LaGuardia (LGA).

The airline's announcement suggested that TrueBlue could see big changes under Buckner, but was vague on details, saying only that he would be in charge of continuing to "evolve" the program, and that he'd be tasked with "evolv[ing] JetBlue's cobranded credit card portfolio."

More: Meet the woman now in charge of American’s AAdvantage frequent flyer program

Buckner worked elsewhere in the airline industry before coming to JetBlue. According to LinkedIn, he spent over eight years at Delta, starting in revenue management before moving to loyalty and customer experience. Most immediately before joining JetBlue, he worked as a director for RECARO Aircraft Seating.

American Airlines, incidentally, also has a new loyalty head. Longtime executive Julie Rath was appointed to a new role as vice president of customer experience, loyalty and marketing earlier this month.

Featured image by The NEA could be a red flag for regulators. (Photo by David Slotnick/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
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  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

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  • Annual Fee

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  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

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Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

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  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases