Skip to content

5 takeaways from Delta's CEO on the future of travel

Feb. 22, 2021
4 min read
20200922_Delta-planes-SLC-Zach-Griff-5
5 takeaways from Delta's CEO on the future of travel
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

If you're holding out hope for a major international trip later this year, you might want to reconsider.

That's according to Delta's chief executive officer, Ed Bastian, in his Monday interview with New York Times editor Andrew Ross Sorkin as part of the Dealbook DC virtual conference.

Bastian discussed the demand outlook, a vaccine requirement, the future of travel and more, as the carrier looks toward recovery from the industry's worst crisis in decades.

2021 is the year of domestic travel

Bastian began by acknowledging that there's an incredible pent-up urge to travel, both domestically and internationally. With many pandemic-weary travelers under lockdown or stay-at-home orders, it's no surprise that Bastian thinks the latter half of 2021 will usher in a new era for the industry's recovery.

"The U.S. is our focus for the rest of the year. I don't see international travel coming back in any meaningful form for probably another 12 months; maybe spring 2022 will be the real start," said Bastian.

As for why international travel will take longer to recover, Bastian blames "the lack of testing and vaccine distribution" across the world.

Of course, a rumored domestic pre-travel test requirement would nearly decimate any prospect of a meaningful recovery in travel. According to Bastian, "domestically, it would be a nightmare scenario. It would cause our industry to go back at least six months in time in terms of any demand we created."

Fortunately for Delta and the rest of the travel industry, it appears that the Centers for Disease Control and Prevention won't implement any domestic pre-travel testing requirement.

Vaccines will be required internationally

As vaccine rollout ramps up across the nation, the "vaccine passport" concept has been floating around boardrooms and newspapers in recent weeks.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Will you be required to have one? Not if you stay within the country, according to Bastian. "A domestic vaccine passport likely won't be required... I do however expect one to be required for international travel," he said.

"To force people to get a vaccine to use public transportation gets more complicated," he continued.

As for Delta employees, Bastian said that those flying internationally will likely be required to get the vaccine. He isn't ready to mandate vaccines across the entire workforce, however. (Whereas, United chief executive officer Scott Kirby has committed to implementing a company-wide vaccine requirement.)

Bastian is proud that the airline is hosting Georgia's largest public vaccination clinic at the Delta Flight Musuem.

The future of the mask requirement

Since mid-2020, every major U.S. airline has required passengers to wear face coverings throughout the entire travel journey, from the check-in counter all the way through baggage claim. Then, earlier this year, the Biden administration put the mask mandate into law.

"The government will eventually need to ease up on mask compliance standards. At some point, a mask is a detractor for travel at scale," Bastian admitted.

Once the virus is contained, some people will likely still choose to wear masks. Others, however, will remove the mask once it's no longer a requirement.

Blocked middle seat strategy

There's more to Delta's blocked middle seat strategy than you might think.

For one, it's not necessarily an anti-coronavirus measure. As Bastian has repeated time and again, "our goal is to restore confidence in travel."

The blocked middle seat is just one of the many tools that Delta's using to convince customers to take to the skies. The move is about "comfort" and "space," and it's designed to ease some of the return-to-travel anxiety.

According to Bastian, capping capacity is currently paying off. Delta sees a revenue premium for its commitment to blocking the middle seat.

But, when will the policy end?

"Eventually, we'll need to sell the middle seat. Right now, demand is quite soft at 35 to 40 percent of our normal revenue base... If consumers tell us that they want those seats to fly with Delta, that'll be the trigger [to end the block]."

Delta's environmental impact

In February 2020, right before the pandemic came stateside, Delta announced that it would pledge $1 billion to become fully carbon neutral by 2030.

After nearly a year into the pandemic, Delta's still committed to its carbon-neutral pledge. "The pledge got cheaper this year since flying levels were much lower than we thought they'd be. For 2020, the cost totaled roughly $25 million, and we're in the process of making the investments as we speak."

At the end of the day, "You can't have a sustainable business model if you're not creating a sustainable environment for your customers to feel good about what you sell," Bastian concluded.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Rewards rate
4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5XNew! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
3XEarn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
2XEarn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
Open Intro bonus
As High As 100,000 points. Find Out Your Offer.
Annual fee
$325
Regular APR
See Pay Over Time APR
Recommended credit
Open Credit score description
Excellent to Good

Pros

  • Valuable dining and food-related credits
  • Flexible rewards with airline and hotel transfer partners
  • Multiple travel and purchase protections
  • No foreign transaction fees
  • Access to Amex Offers for additional savings (enrollment required)

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
  • Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
  • Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
  • Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
  • $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
  • $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
  • New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
  • Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
  • Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
  • Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.