In a statement that requires three or four readthroughs to properly digest, the chain's Chief Digital and Information Officer Curt Garner had this to say: "Now, with Chipotle Rewards, the more you Chipotle, the more you earn points towards free Chipotle." That's a lot of Chipotle.
Eligible customers in each of the three test markets can sign-up for Chipotle Rewards via the Chipotle app or on Chipotle.com. Those who enroll can earn 10 points for every $1 spent, with 1,250 points resulting in a free entrée. In what could be the boldest move of the year by a restaurant plagued with food safety and credit card security issues, Chipotle also throws shade at competing loyalty programs in the official release: "Offering a free entrée of choice allows customers to choose their favorite menu item without restrictions like other loyalty programs." Shots fired.
For a limited time, customers can earn 15 points for every $1 spent in the app and online, and customers in pilot markets can also earn free chips and guac after their first purchase using Chipotle Rewards. If you aren't in one of the company's test markets, you have two options: uproot and move, or wait for the full-stage program rollout to occur sometime in 2019.
H/T: GrubStreet
