British Airways Details Improvements to First-Class Menus, Bedding and Amenities

Mar 7, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

British Airways released details of its first-class soft-product upgrades on Thursday — and there’s reason for passengers to get excited. Beginning March 31, passengers can expect to start seeing new bedding, amenities and menus. The airline, having been criticized for how slowly it rolled out soft-product enhancements to its Club World business class in recent years, has committed to completing the roll-out of these changes within a week. By April 7, British Airways says that all passengers flying first will experience the new soft product.

The airline, celebrating its centenary in 2019 with a number of retro-livery jets, is in the process of investing £6.5 billion in the next five years to enhance its cabins, catering, lounges and Wi-Fi, as well as introducing new aircraft, such as the Airbus A350.

The changes to its first-class soft product include new loungewear and amenity kits designed exclusively by the British fashion brand Temperley London. The amenity kit will be filled with products from ELEMIS, a British skincare brand.

Image courtesy of British Airways
Image courtesy of British Airways

Other changes include the introduction of new china crockery designed by William Edwards, cutlery from Studio William and glassware from Dartington including cut-glass tumblers — all British brands.

Image courtesy of British Airways
Image courtesy of British Airways
Image courtesy of British Airways
Image courtesy of British Airways

New a la carte menus are set to focus on seasonal British ingredients. And, first class passengers can expect a new signature afternoon tea service, featuring a menu of sandwiches, pastries, scones and a wide range of teas.

Image courtesy of British Airways
Image courtesy of British Airways

When ready for bed, an improved turndown service will help first class passengers settle in. The improved soft product features 400-thread count bedding, a foam fiber mattress topper, as well as day blankets and bolster cushions.

Image courtesy of British Airways
Image courtesy of British Airways

British Airways is also set to unveil its new Club World product later this year. The new Club World seat will be installed on British Airways’ new Airbus A350 aircraft and retrofitted on its fleet of Boeing 777s. The first A350 is expected to be delivered to British Airways ahead of the summer and will enter service in the second half of the year. The A350 will not have a first-class cabin, but the enhanced Club World seat will offer aisle access for all passengers.

Additionally, the airline recently announced a big order for the Boeing 777-9 to replace its aging Boeing 747s. The incoming 777 jets will feature a first class cabin. 

Featured image courtesy of British Airways.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.