Skip to content

Even if you're not an avgeek, you'll love holiday shopping at the Alaska Airlines company store

Nov. 27, 2021
4 min read
Model Airplane wall at Alaska Airlines store
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

There’s a "secret" shop just down the road from Seattle-Tacoma International Airport (SEA) that avgeeks (aviation geeks) and Alaska Airlines fans will want to add to their itineraries.

Shirts at Alaska Airlines store. (Photo by Harriet Baskas).

In July 2020, the Seattle-based carrier opened a gleaming new 6-story office building called “The Hub” across from its corporate headquarters with an open-to-the-public company store (and a Starbucks) on the first floor. But because the pandemic was just taking hold when The Hub opened, there’s been barely any publicity about the store and, thus, few non-employee shoppers.

This holiday season should be much different. More people are traveling, and word is spreading about the unique logo and branded gear on the shop’s shelves for Alaska Airlines and its sister regional carrier, Horizon Air.

Sign up for our daily newsletter
Horizon Air Keychains (Photo by Harriet Baskas)

“This is the best of the best for company swag. says Karen McAvinew, Manager of Retail Operations for Alaska Airlines. She says the shop is a short drive, or a manageable 1-mile walk, from SEA airport and offers a view of the Alaska Airlines hangar and a peek-a-boo view of the 780-foot aerial walkway at SEA that is the longest arial walkway over an existing taxiway.

While most of the glassware, apparel, accessories, and gift items in the store can also be found in the airline’s online shop, we discovered plenty of in-store bonuses during our pre-Thanksgiving shopping excursion alongside several pilots who had stopped in before their flights.

Model Airplanes

Airplane models at the Alaska Airline store. (Photo by Harriet Baskas)

The shop stocks – and displays on a wall – model airplanes in various scales of almost every current Alaska and Horizon livery flying, including the More to Love livery that celebrated the joining of Alaska Airlines and Virgin America, the Salmon Thirty Salmon depicting, yup, a salmon, the "Honoring Those Who Have Served" plane and livery celebrating "Captain Marvel," "Toy Story," Disney, and other promotions and partnerships. Prices range from about $30 to well over $100 and we spotted some models in the shop that show as sold-out online. Models of Alaska Airlines’ new Pride plane and one celebrating Seattle’s new professional ice hockey team, the Seattle Kraken, should land soon.

Be sure to look up. Hanging from the shop is a display of many collectible airplane models that have been discontinued.

Alaska Airline dog bowls. (Photo by Harriet Baskas).

Drinkware and Votives

Glassybaby gift. (Photo by Harriet Baskas).

McAvinew says that in addition to t-shirts and other branded clothing, Alaska Airlines' drinkware is a top seller, including everything from shot glasses, tumblers, coffee mugs, and wine glasses to all manner of water bottles. Two branded hand-blown candle votives ("Dream" and "Cabo") by Seattle’s Glassybaby, which donates part of its proceeds to non-profits, are available online and in the shop. This year there’s a special edition in-store-only Glassbaby votive ($78) as well.

Gifts for kids and pets

Pilot Cap for kids gift. (Photo by Harriet Baskas).

What avgeek could resist dressing their baby in Alaska Airlines' onesies or teeny socks adorned with airplanes? In addition to child and teen-sized t-shirts and hoodies, the kids’ section in the shop has toys, Alaska Airlines' plush huskies, Lego-like construction kits, and more. We couldn’t resist the kid-sized sunglasses ($6) that have a pilot cap plastic panel up above.

New to the line-up this year are Alaska-branded gifts for pets, including bandanas and bowls that say "copilot" and dog bone-shaped mats.

More ways to shop for avgeeks

You’ll find some of the items from the Alaska Airlines Company Store for sale at Planewear, a swag-filled aviation-themed shop in the Central Terminal at Seattle-Tacoma International Airport. The DFW Employee Store (open to all) by Gate C2 in Terminal C at Dallas Fort Worth International Airport is also an avgeek shopping delight.

Not traveling right now? America Airlines, Frontier Airlines, Southwest, JetBlue, Hawaiian Airlines, and United Airlines and Delta Air Lines also have branded online shops.

Featured image by Model Airplane wall at Alaska Airlines store. (Photo by Harriet Baskas).
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

1 - 3X points
3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases

Intro offer

Earn 80,000 ThankYou® points60,000 points
For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

Annual Fee

$95

Recommended Credit

670-850
Excellent, Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases
Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases
  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

    Earn 80,000 ThankYou® points
    60,000 points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent, Good

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases