American Express to Open First International Platinum House in London
Quick summary
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Cardholders of The Platinum Card® from American Express are likely familiar with the issuer's popular Platinum House initiative. Amex has opened pop-up Platinum Houses in places ranging from Coachella to Art Basel and more. Now, the Platinum House is going international.
In time for London Fashion Week, the first international Platinum House will be open in London between Thursday September 13, and Sunday, September 16. The temporary Platinum House will be located at the former site of Central Saint Martin's College at 12-48 Southampton Row.
Cardholders can expect live music performances, complimentary food and beverage offerings, beauty services, access to an official London Fashion Week after party and more. While Amex has still yet to release tickets, most of which will be available on a first-come, first-served basis, they will eventually be available on American Express' Platinum House site. If you're interested in attending one of the ticketed events, you'll want to check back on the page to be sure you get ahold of one.
Thursday, September 13 — 9:00am to 1:00am
- On opening night, James Bay will perform, as well as sets from DJs KUNGS and SG Lewis. Platinum cardholders can RSVP on a first-come, first-served basis.
Friday, September 14 — 9:30am to 11:30am
- Equinox classes, which can be reserved on the Platinum House site:
- 9:30am — Pilates power
- 11:30am — Vinyasa yoga
Saturday, September 15 — 9:00pm to 1:00am
- Platinum cardholders have access to Alexa Chung's official fashion show after party. Cardholders should RSVP when available for entry on a first-come, first-served basis. A limited number of spots are available.
- Equinox classes, which can be reserved on the Platinum House site:
- 9:30am — Barre burn
- 11:30am — Power yoga
Sunday, September 16 — 9:00am to 1:00pm
- Equinox classes, which can be reserved on the Platinum House site:
- 9:30am — Detox & unwind yoga and meditation
- 11:30am — Yoga vybz
In addition to the daily programming at the Platinum House, those who attend will have access to complimentary food and beverage menus, as well as beauty touch ups.
According to Amex, you'll be required to show your Platinum Card or Centurion Card for entry to the Platinum House. Each Platinum cardholder is allowed to bring up to three guests.
The London Platinum House opening is a nice addition from Amex, expanding its benefits to a more international audience. As of time of publication, the landing page for the Platinum House remains pretty sparse. But once details are loaded onto the page, you'll want to act quick if you're interested in the first-come, first-served events.
If you don't yet have the Platinum Card, you can still apply in time to attend the Platinum House in London. The card currently comes with a welcome bonus of 60,000 points after you spend $5,000 in the first three months. In addition to unique experiences like the Platinum House that you'll get as a cardholder, you'll also get $200 annually in Uber credits, earn 5x on airfare booked directly with airlines and hotels booked on amextravel.com, an up to $200 annual airfare fee credit and much more. The card comes with an annual fee of $550 (see rates and fees).
All images courtesy of American Express.
For rates and fees of the Amex Platinum card, click here.