The American Express Platinum House at Coachella and Events to Put on Your Radar
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I just returned from my second Coachella adventure in southern California. Both this year and last, I spent some time at the American Express Platinum House at the Parker Palm Springs, which made my Coachella experience that much better. To get access to the Platinum House, you had to have either The Platinum Card® from American Express or the Centurion card. Fortunately, though, Card Members could each bring up to three guests, which allowed me to bring some friends along.
The Platinum House at the Parker Palm Springs was only open the first weekend on Saturday and Sunday (April 14 and 15, 2018) and not the second weekend. I’m hoping that it’ll make a return next year, because this year’s event was a blast!
While last year’s event was completely outside, this year there was a covered portion that provided a refuge from the desert sun — definitely a big improvement. The tent installation was called Platinum Mountain and was custom designed by Snarkitecture, a firm co-founded by Platinum Collective member Daniel Arsham.
The highlight of the event for me was Julia Michaels’ performance under the sun — she has a beautiful voice and is a truly fantastic performer.
The #AmexPlatinum House at the Parker Palm Springs was an oasis during Coachella – giving Platinum Card Members a great experience and amenities PLUS amazing talent like @juliamichaels. It was free for Platinum Card Members and 3 guests during weekend one #amexambassador @AmericanExpress
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Other artists including Justine Skye, Duckworth and Kiana Lede performed as well.
Although I didn’t make it to the SoulAnnex class this year, I went last year to the SoulCycle pop-up and loved it. The class was taught by SoulCycle Founding Senior Master Instructor and Platinum Collective Member Stacey Griffith, who also happens to be a friend of mine. This year, though, I stayed in Indio so I couldn’t make it to the class in time.
During the event, I sampled some snacks and drinks (including the Platinum Heat cocktail!), got a free crystal reading with the House of Intuition and checked out the swimwear pop up shop from Tash Oakley.
I love that Amex provides these one-of-a-kind events for Card Members — it’s just one of the many perks that card membership comes with. You can read more about why I love this card here, but to name a few, I love the Centurion Lounge access, the 5X points on airfare purchases and free SPG Gold status (which also gets you Marriott Gold… at least for now).
Upcoming Amex Milestones
- New Centurion lounges coming to Denver International Airport and New York JFK in 2019 (who else is super excited for this?!)
- Reservations exclusive to Amex Card Members starting on May 1, 2018 for the EMP Summer House in East Hampton
- New chefs coming to Global Dining Collection
- An EMP Winter House (a pop-up restaurant) in Aspen with Eleven Madison Park
Take Note of These Upcoming Events
Amex is really amping up its experiences for Platinum Card Members — this includes some of the By Invitation Only events coming up (these are not free). There are almost 100 events around the world each year — click here for more info.
- Summer Kick-Off Dinner at EMP Summer House – June 1, 2018 in East Hampton, NY
- Napa Valley Harvest Trip – Sept. 20-23, 2018
- The American Pavilion Experience at Cannes – May 9-11, 2018
If you want to be in the loop about all upcoming events, click here to join the newsletter (top right corner once you click through).