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American has eliminated most Flagship First service elements -- could they be gone for good?

Sept. 08, 2020
5 min read
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The pandemic has changed flying for both airlines and passengers alike.

Passengers care more about onboard cleanliness and safety than ever before, even at the expense of service. Meanwhile, airlines have felt the catastrophic financial impact of the downturn in travel. That has culminated in the elimination of many service elements, including the death of first class (at least temporarily) for many airlines.

Domestically, American Airlines has been the only remaining carrier to offer a true first-class product, Flagship First. However, with numerous routes cut and premium travel diminished, American has confirmed that they have temporarily eliminated much of the ground and onboard elements of Flagship First.

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Flagship First service is no more

An American spokesperson told TPG that Flagship First food and beverage service is exactly the same as Flagship Business for all routes, and there is no date for when differentiated service may return.

There are only two types of planes in American's fleet that have a true first-class product: the Airbus A321T and Boeing 777-300ER.

In fact, I experienced this on a recent American A321T flight between New York and Los Angeles. While I was flying in first, the food, drink and bedding were all from business.

Flagship Business menu in first
Flagship Business menu in first (Photo by Chris Dong/The Points Guy)

Is Flagship First worth it now?

Interestingly, American continues to sell both Flagship First and Flagship Business as two separate cabins. While onboard catering is the same across both, you may get more personalized service in first class.

On the ground, Flagship Lounges are currently closed. That also means first class passengers do not get the experience of a la carte, Flagship First Dining inside those lounges. Instead, both business and first class customers are funneled into the standard Admirals Club locations -- some of which have no snacks or drinks at all.

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Related: 9 ways the pandemic has transformed the American Airlines lounge experience

What it comes down to

With all of that said, you are essentially paying a premium versus Flagship Business for three things: a more exclusive seat, access to Flagship Check-In and more elite earning if you're paying in cash.

On the transcontinental Airbus A321T, that means a 1-1 first class seating configuration -- and more distancing between passengers than the 2-2 layout in business. The Boeing 777-300ER is still in a 1-2-1 layout similar to business, but you do get more space in the seat itself.

Photo by Chris Dong/The Points Guy
Photo by Chris Dong/The Points Guy

If you're paying outright for Flagship First, you'll also get more elite qualifying miles (EQMs). Flagship First passengers get 3 EQMs per mile flown while Flagship Business passengers get 2 EQMs per mile flown. That'll put you closer to the next tier of elite status.

Related: American extends elite status, makes it easier to qualify due to the pandemic

Paying extra for First

TPG's Zach Griff outlined all the ways you can pay to move from Flagship Business to Flagship First -- including using cash, miles or certificates.

When looking at the premium transcontinental route between JFK and LAX, there remains a sizable gap in pricing between Flagship First and Flagship Business. That difference in pricing widens even more when you look at it from an AAdvantage redemption perspective (both searches are random dates in October 2020).

Screen cap courtesy of American
Screen cap courtesy of American

Bottom line

The service elements between Flagship First and Flagship Business has always been quite similar, especially on the domestic transcontinental routes. An extra pillow, blanket and soup course may not have been worth the price premium between cabins before the pandemic anyhow.

Will American decide to eliminate Flagship First-specific onboard food and beverage for good? I think that possibility is very real. American may try to continue selling Flagship First and Flagship Business as two distinct cabins for the foreseeable future, marketing first class as a more spacious, distancing-friendly option.

After all, space is what passengers want now more than ever before.

Featured image by Flagship First Check-In

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  • Some may have trouble using Uber/food credits
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  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
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  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for the well-traveled foodie
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
4XEarn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
3XEarn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Intro Offer
    Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

    60,000 bonus points
  • Annual Fee

    $250
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

There's a lot to love about the Amex Gold card. It's been a fan favorite during the pandemic because of its fantastic rewards rate on restaurants (that includes takeout and delivery in the U.S.!) and U.S. supermarkets. If you're hitting the skies soon, you'll also earn bonus points on travel. Paired with up to $120 in Uber Cash (for U.S. Uber rides or Uber Eats orders) and up to $120 in annual dining statement credits at eligible partners, there's no reason that the foodie shouldn't add this card to their wallet. Enrollment required.

Pros

  • 4x on dining at restaurants and U.S. supermarkets (on the first $25,000 in purchases per calendar year; then 1x)
  • 3x on flights booked directly with the airline or with Amex Travel
  • Welcome bonus of 60,000 points after spending $4,000 in the first six months

Cons

  • Weak on travel outside of flights and everyday spending bonus categories
  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber/food credits
  • Few travel perks and protections
  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
  • $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees