Alaska Airlines: Boeing or Airbus to replace Virgin America fleet
Alaska Airlines is weighing the question nearly every major airline today faces: order more Airbus A320neo family jets or up its commitments for the beleaguered Boeing 737 MAX.
The Seattle-based carrier needs to replace the 61 leased Airbus A319s and A320s that it inherited from Virgin America by around 2024. Those jets begin returning to lessors later this year, prompting the need for a decision.
Alaska's impending narrow-body aircraft campaign, which will likely kick off this quarter, looks set to be the next major order among U.S. carriers. It will also determine the future of Alaska's long-standing slogan: "Proudly All Boeing."
Sign up for the free daily TPG newsletter for more airline news!
"We have an opportunity to replace 61 A319 and A320 aircraft with larger gauge, more efficient assets... [that] would give us the ability to generate more revenue while lower unit cost," said Shane Tackett, Alaska's executive vice president of planning and strategy — and chief financial officer from March — during a quarterly earnings call on Tuesday.
The airline will consider either additional A321neos or more 737 MAX 9s or MAX 10s to replace the outgoing jets, Tackett said. The airline operated 10 A321neos — all via its Virgin America acquisition —and had orders for 32 737 MAX jets at the end of December.
The issues surrounding both the Neo and MAX do not appear to weigh on Alaska's consideration, at least not yet. Production delays have plagued recent A321neo deliveries that, for example, have forced JetBlue Airways to lease additional jets to make up for the shortfall of new aircraft.
The 737 MAX's issues are well known. The aircraft has been under a microscope since it was grounded last March. Under Boeing's latest forecast, the jet is not expected to take to the skies again until the middle of the year.
Alaska is due to take delivery of 10 737 MAX 9s this year, though Tackett called the timeline "uncertain."
"Boeing's challenges with the MAX did cause us to rework the sequencing of events and some of our timing," Nathaniel Pieper, senior vice president of fleet, finance and alliances at Alaska, said about the replacement timing for the A319s and A320s. However, he is confident that the airline will make a decision by the fourth quarter.
Related: Why Alaska Airlines is returning to its routes in the West
Alaska has known about the coming A319 and A320 retirements since it bought Virgin America in 2016. In early 2017, Alaska said it would make a replacement decision by year-end — a decision it has punted every year since.
The carrier already has two aircraft options in its back pocket. Alaska has commitments for 30 A320neo family jets with deliveries from 2022 to 2024 in an order it inherited from Virgin, and options for a further 37 737 MAXes. It could exercise either — or both — of these alternatives if it wanted.
Alaska plans to grow capacity by 3-4% year-over-year in 2020. Part of this is its network pivot back to its strongest markets along the West Coast. The airline has unveiled a number of new north-south routes in recent months, including new flights to Monterey, California (MRY).
Related: Alaska Airlines' California expansion lands in Monterey
TPG featured card
at Bilt's secure site
Terms & restrictions apply. See rates & fees.
| 1X | Choose to earn up to 1X points on rent and mortgage payments with no transaction fee |
| 2X | Earn 2X points + the option to earn 4% back in Bilt Cash on everyday purchases |
Pros
- Choice to earn up to 1 Bilt Point per dollar spent on rent and mortgage payments
- Elevated everyday earnings with both Bilt Points and the option to earn Bilt Cash
- $400 Bilt Travel Portal hotel credit per year (up to $200 biannually)
- $200 Bilt Cash annually
- Priority Pass membership
- No foreign transaction fees
Cons
- Moderate annual fee
- Designed primarily for members seeking a premium, all-in-one card
- Earn points on housing with no transaction fee
- Choose to earn 4% back in Bilt Cash on everyday spend. Use Bilt Cash to unlock point earnings on rent and mortgage payments with no transaction fee, up to 1X.
- 2X points on everyday spend
- $400 Bilt Travel Hotel credit. Applied twice a year, as $200 statement credits, for qualifying Bilt Travel Portal hotel bookings.
- $200 Bilt Cash (awarded annually). At the end of each calendar year, any Bilt Cash balance over $100 will expire.
- Welcome bonus (subject to approval): 50,000 Bilt Points + Gold Status after spending $4,000 on everyday purchases in the first 90 days + $300 of Bilt Cash.
- Priority Pass ($469/year value). See Guide to Benefits.
- Bilt Point redemptions include airlines, hotels, future rent and mortgage payments, Lyft rides, statement credits, student loan balances, a down payment on a home, and more.


