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Aha!, the third new US airline this year, takes off today

Oct. 24, 2021
4 min read
Aha!, the third new US airline this year, takes off today
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"What pandemic?" That might be the question on the minds of aviation observers when learning that the third new U.S. airline of 2021 is taking to the skies on Sunday.

On Sunday, Aha!, the leisure brand of long-time regional operator ExpressJet Airlines, will take to the skies with a 2:05 p.m. local time departure on Flight 7082 from Reno/Tahoe (RNO) to Pasco/Tri-Cities, Washington (PSC). The flight will then return to the airline's Reno base later in the afternoon, marking the first round-trip for this new airline.

Aha! stands for “air, hotel, adventure,” and the new airline is designed to bring leisure travelers to its Reno base from “underserved” markets along the West Coast. Reno is known for its casino resorts, dining and year-round outdoor activities — including nearby Lake Tahoe — and Aha! is hoping to turn its first hub into an easily accessible destination from points in California, Oregon and Washington.

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The carrier will start with eight destinations, all launching over the next few weeks, from Oct. 24 through Nov. 10, with hopes of expanding its reach over the coming months. It has plans to grow to more than 20 cities shortly, though Aha! hasn’t tipped its hat at exactly what its growth plans might look like.

(Map courtesy of Aha)

While Aha! is technically a new airline brand, it's actually the latest venture from ExpressJet. Founded in 1986, ExpressJet has a long history of operating regional flights between small- and mid-sized cities. At one point, it was even owned by Continental Airlines, and most recently flew exclusively on behalf of United Express in mid-2020.

However, due to the pandemic, United ended its contract with ExpressJet and the carrier ceased operations. Now, the airline is rebranding four 50-seat Embraer 145 regional jets in a catchy blue and green livery and throwing some darts into the sky to see what sticks.

The flights won't be the most comfortable ride in the sky — the Embraer 145 jet is outfitted in a 1-2 configuration, and with small overhead bins, you'll have to pay $30 to gate valet your full-size rollaboard bags. Other optional fees, including seat assignments and extra bags, range from $10 to $100. Flights can be booked on www.flyaha.com or through the airline’s call center at 775-439-0888.

(Mock-up courtesy of Aha!)

Aha! is the third newest U.S. airline to launch this year. Former Allegiant Airlines and United executive Andrew Levy is behind the first new carrier to launch this year, Avelo Airlines. Interestingly, Aha! and Avelo share a similar launch strategy. Avelo began with one hub in Burbank on the West Coast and has since expanded with more routes there and a new base in New Haven, Connecticut, on the East Coast, with the goal of connecting smaller cities to these markets.

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Serial airline entrepreneur brought his latest project, Breeze Airways, to life a few weeks after Avelo. Breeze is focused on connecting midsized markets with nonstop flights, focusing on cities that are too small for major carriers to serve beyond flights to their hubs.

So far, the airline is concentrated around four focus cities: Tampa; New Orleans; Charleston, South Carolina; and Norfolk, Virginia.

It'll be interesting to follow how Aha! and the other newbie airlines fare. In the meantime, if you're traveling to Reno, you'll soon have another option.

Aha! launch routes

MarketLaunch Date
Pasco/Tri-Cities, Washington (PSC)10/24/21
Bakersfield, California (BFL)10/25/21
Medford/Ashland, Oregon (MFR)10/31/21
Eugene/Springfield, Oregon (EUG)11/1/21
Ontario, California (ONT)11/4/21
Redmond/Bend, Oregon (RDM)11/5/21
Eureka/Arcata, California (ACV)11/9/21
Fresno, California (FAT)11/10/21
Featured image by (Courtesy of Aha Airlines)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
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10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
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Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

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  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023