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An expert's guide to London neighborhoods

Aug. 28, 2021
12 min read
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One of the greatest charms of London is that rather than it being one huge hulking metropolis, it actually feels like a ramshackle cluster of villages, each with its own vibe, quirks and personality.

Whilst Greater London is officially divided into 32 boroughs, some of which even locals haven't heard of, Londoners really define areas of the city by neighborhood. We talk of heading to a gig in Brixton, rather than "Lambeth", and for drinks in Soho, rather than "The City of Westminster". Their boundaries are often a little more abstract, and it is these neighborhoods that we will dive into.

Soho

Shaftesbury Avenue in the SoHo area of London. (Photo by shomos uddin/Getty Images)
Shaftesbury Avenue in the Soho area of London. (Photo by shomos uddin/Getty Images)

If you want to eat well and have — perhaps too much — fun, Soho is the spot. This is probably the most well-known neighborhood in London and it's somewhat sordid past spills over to today in a buzzy and exciting way.

Soho is bordered by Oxford Circus and Tottenham Court Road to the north, Regent Street to the west, Charing Cross Road to the east, and Shaftesbury Avenue to the south. It is home to some of the most famous and popular theaters, bars and restaurants, and the original outpost of world-famous members club, Soho House on Greek Street.

For a full Soho experience, get tickets to a West End show, march up and down Old Compton Street and the surrounding area for drinks and book in for a late-night session at one of the oldest jazz clubs in the world, Ronnie Scott's.

Knightsbridge

Knightsbridge in London. (Photo by Brain Bumby/Getty Images)
Knightsbridge in London. (Photo by Brain Bumby/Getty Images)

If you've got cash to splash, head slightly south-west of central London to Knightsbridge. You'll find some of the most expensive real estate in the country here with the highest-value properties fetching up to $9,000 per square foot.

Even if you don't think you'll be buying a pad, it's fun to look around and soak up the atmosphere of the very wealthy and international crowd. No trip to London is complete without experiencing Harrods, the U.K.'s poshest department store.

Read more: 17 best hotels in London for every type of traveler

Shoreditch

Colombia Road Flower Market in Shoreditch. (Photo by oversnap/Getty Images)
Columbia Road Flower Market in Shoreditch. (Photo by oversnap/Getty Images)

The beating heart of east London, Shoreditch rose to fame as an edgy spot and although it has certainly become far more mainstream, you'll still find the trendiest hotels like the Nobu, restaurants and independent retailers there.

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A local favorite is the Colombia Road Flower Market, which is open every Sunday. Not only will you nab a bargain on an incredibly wide array of plants and flowers, but you'll get a sense of "old London", with the stall owners shouting out their offers of the day. Don't miss the small alleyways that run off Columbia Road for incredible vintage finds, coffees and cakes at places like Lily Vanilli Bakery.

The City

The Financial district of London. (Photo by xavierarnau/Getty Images)
The financial district of London. (Photo by xavierarnau/Getty Images)

Also known to locals as the square mile, this small enclave is a world in itself -- home to huge banks, law firms, insurance companies and the London Stock Exchange. The City sits on the eastern side of London, and you can always tell when you are within its boundaries by the unique black white and red starred bollards that line the roads.

The architecture is different here to much of the rest of London, as it's home to many of the city's skyscrapers (the rest clustered further east at Canary Wharf). One of the most fun-looking buildings in the city is here, at 30 St Mary Axe, and is known colloquially as the Gherkin.

There is also lots of history here. The City is home to the Tower of London and some very historical markets like Leadenhall Market and the delightfully regenerated Spitalfields Market, full of interesting stalls, more high-end stores and a plethora of food options.

Read more: The complete guide to London’s parks and green spaces

Brixton

Brixton Market in London. (Photo by www.carlosbull.com/Getty Images)
Brixton Market in London. (Photo by www.carlosbull.com/Getty Images)

Brixton in south London is really up-and-coming, multicultural and, best of all, perhaps -- it's the birthplace of David Bowie. Brixton is also home to some of London’s best-loved music venues like the Brixton Academy and the Electric Brixton. It also has strong ties to the Caribbean, which is reflected in the vibrant culture, food and shopping. It's also where Britain’s first cultural center dedicated to Black heritage can be found.

Brixton Market is certainly worth a visit. Here, you can find delicious food from practically every continent. Part of the market is on Electric Avenue -- the song with the same name, written by Eddy Grant, refers to this area of the market. Another interesting fact is that the Franco Manca pizza revolution started in Brixton. Give thanks by popping in for a sourdough feast on Market Row.

Greenwich

Observatory Hill in Greenwich Park. (Photo by Pawel Libera/Getty Images)
Observatory Hill in Greenwich Park. (Photo by Pawel Libera/Getty Images)

Greenwich Village in south-east London is a true "out of London" day trip experience. There is the enormous Greenwich Park, home to the Observatory, where the prime meridian passes through -- where the expression "Greenwich Mean Time" comes from. You can actually stand on the line with one foot in each half of the earth. After that, take in the magnificent views of the city with a picnic. Greenwich is a great place for a family day out as there is also the National Maritime Museum -- which is free -- and the Old Royal Naval College, which has featured in films such as "Les Miserables" and "The King's Speech".

Then there's the majestic Cutty Sark -- a restored old British clipper ship that used to be one of the fastest of its time. Tours are available and it's a fascinating way to spend an hour or two. Greenwich also has a fun outdoor market, full of delicious street food, independent boutiques and vintage clothes. After all the excitement, pop into Peyton and Byrne for a coffee and cake. Greenwich is on the DLR and also has a mainline station -- or get the tube to Canada Water then jump on the bus.

Read more: 8 ways to spend a rainy day in London

Hampstead & Primrose Hill

The townhouses of Primrose Hill. (Photo by Alexander Spatari/Getty Images)
The townhouses of Primrose Hill. (Photo by Alexander Spatari/Getty Images)

Head north-west on the tube's Northern line for not much more than 10 minutes from the center of London and you'll find yourself in a completely different world. Home to celebrities like Sam Smith and Taylor Swift, Hampstead feels in places like a quaint village with tiny winding cobbled streets, and high-end independent shops, bakeries and restaurants. It sits against one of London's most beautiful parks, Hampstead Heath, complete with swimming ponds.

I love the tiny Japanese grill restaurant, Jin Kichi, and for one of the best Sunday roasts in London, don't miss the historical Spaniard's Inn.

Down the road towards Camden, after passing through equally beautiful Belsize Park, you'll find Primrose Hill, another artsy enclave with some fantastic restaurants along the high street, Regent's Park Road. However, you won't want to miss the incredible view of the whole of London from the top of Primrose Hill, which you can climb in less than five minutes from the high street.

Notting Hill

Portobello Road Market in Notting Hill. (Photo by Alexander Spatari/Getty Images)
Portobello Road Market in Notting Hill. (Photo by Alexander Spatari/Getty Images)

Home to the world-famous Notting Hill Carnival, this neighborhood is more than just the film named after it. It has a gritty past that can still be seen, but today, it's awash with amazing food and a fun vibe and restaurants like Gold combine the two. Notting Hill Arts Club is the spot to enjoy a wild night out.

Portobello Road Market is one of the best places to experience Notting Hill today. At almost two miles long, you'll find everything from antiques to vintage fashion.

King's Cross & Camden

Regent's Canal and Gasholder Park in the Kings Cross area of London. (Photo by Alex Robinson Photography/Getty Images)
Regent's Canal and Gasholder Park in the King's Cross area of London. (Photo by Alex Robinson Photography/Getty Images)

King's Cross was once the miserable and dirty entry point for northerners arriving into London on the East Coast Mainline trains. In the past few years, it has undergone significant regeneration and the actual train stations of St Pancras (home to Eurostar) and King's Cross (home to platform 9 3/4 of "Harry Potter" fame), along with the immediately surrounding area have become destinations in themselves.

Edging into north London, and on myriad local and national train lines, King's Cross is now the home to large offices of Google/YouTube, Universal Music and Expedia.

The opening of Coal Drops Yard, right across the lovely (in parts) Regent's Canal, secured the status of the area with a host of upmarket shops and restaurants, including the vibey and delicious Coal Office, a collaboration between designer Tom Dixon and prolific Israeli chef Assaf Granit.

Just north of King Cross is Camden, home to the late Amy Winehouse. Camden is full of music venues (like the giant Koko), pubs and edgy market stalls.

South Kensington

The Royal Albert Hall in South Kensignton. (Photo by Gonzalo Azumendi/Getty Images)
The Royal Albert Hall in South Kensington. (Photo by Gonzalo Azumendi/Getty Images)

Whilst South Kensington might not be the most exciting neighborhood, it is well connected to the west of London on the Piccadilly and District tube lines and is home to some of the grandest museums in the world. Two absolute favorites are the Victoria and Albert and the Natural History Museum, which sit next to each other on Cromwell Road. The gorgeous buildings themselves, built in the mid-1800s, justify a visit to these museums, never mind the incredible contents of both.

For the most spectacular South Kensington experience, catch a show at the 150-year-old Royal Albert Hall. Preferably one where the venue's 9,999 pipe organ is being played.

Marylebone & Mayfair

Old Bond Street in the Mayfair area of London. (Photo by Pawel Libera/Getty Images)
Old Bond Street in the Mayfair area of London. (Photo by Pawel Libera/Getty Images)

These two neighborhoods sit to the north and south, respectively, of London's main shopping strip, Oxford Street, to the west of Regent Street. Mayfair is, by far, the posher of the pair (there's a reason why Mayfair is the most expensive square on the British Monopoly board), but both ooze a classy and sophisticated charm.

Mayfair is home to some of the most expensive homes, restaurants and shops, like those that line Bond Street. Marylebone, and its high street, has a far more villagey feel and still is home to many independent retailers. A firm local dinner favorite is schnitzel restaurant Fischer's, where you will feel transported back in time by the traditional menu and wood panelling.

Bottom line

London really does feel like a collection of villages, and each neighborhood brings its own charms. There’s only one way to find out which ones you love the most and you get the best vibes from, and that is by spending time in them. So hop on a bike, bus or the tube, and explore all the diversity that London has to offer.

Additional reporting by Hayley Coyle

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
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  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
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  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023