The Best Airplane Seats on Display at the World's Largest Tourism Trade Fair
ITB Berlin — the self-proclaimed "World's Leading Travel Trade Show" — just finished its third day. After a banner year in 2017, this go round was a bit of a disappointment. Last year featured the unveiling of Qatar's Qsuite and a full-sized model of Emirates' new on-board bar. This year, there were no major unveilings. Also, some key players — such as Emirates and Etihad — had almost no presence. That said, there were some nice products being shown off that visitors could try out for themselves.
After being restricted to just trade folk, the massive Messe Berlin fairgrounds open to the public this weekend with online tickets costing €12 per person, per day. With the absolutely jaw-dropping size of ITB Berlin (1.7 million square feet housing more than 10,000 exhibitors), you might need both Saturday and Sunday to scratch the surface.
Here are the top 10 airline seats featured at ITB Berlin:
#10: Lufthansa / Austrian Premium Economy
In the Lufthansa Group stand, Lufthansa had its premium economy seats on display.
On the floor directly below, Austrian Airlines flight attendants proudly showed off the airline's "new premium economy seats." While they are indeed new to Austrian, the seats are the same as what you'll find on Lufthansa's aircraft. It looks like a decent product, but isn't overly generous on the space, storage or padding.
#9: American Airlines Premium Economy
At first, I was a bit disappointed to only see American Airlines' premium economy seats on display. After all, it has some much more impressive business class seats it could display. However, it made a little more sense when I spoke with some AA reps there:all flights to/from Germany on AA have been retrofit with premium economy. Also, according to the German sales representative, the two aircraft flying there (A330-200 and 777-200 with Zodiac seats) aren't the airline's top business class offerings.
Check out our review of this hard product here:
- Flight Review: American Airlines (787-9) Premium Economy
- Flight Review: American Airlines (777-200) Premium Economy
#8: Air New Zealand Premium Economy
As far as seat comfort goes, Air New Zealand took top honors at ITB Berlin. Its ultra-padded seats were lovely to sit down in after being on my feet all day at the show. This is definitely a product TPG will need to review on Air New Zealand's route from Los Angeles (LAX) to London (LHR) or Auckland (AKL).
#7: Air New Zealand SkyCouch
Maybe you've experienced "poor man's business class" — a whole economy row to yourself. But, if that won't cut it, Air New Zealand has a solution: the SkyCouch.
Spherical Image - RICOH THETA
After seeing this early in the show, I brought my wife Katie along for us to try it out for ourselves. While the three-seat row is a little short, the good news is that the legrests held:
#6: Turkish Business Class
Turkish Airlines had an impressive business class product display at ITB Berlin. While the service and food are excellent on-board, the 2-3-2 seating arrangement on the 777 certainly means it's a lacking hard product.
Turkish also had its economy product on display. It's in my top five economy class products, but the seats aren't actually installed with 38 inches of pitch like they were at ITB Berlin:
Check out our review of Turkish business class here:
- Flight Review: Turkish Airlines (Airbus A330-300) Business Class From Istanbul to New York
- Flight Review: Turkish Airlines (Boeing 777-300ER) Business Class From Dubai to Istanbul
#5: TAP Portugal A330 Business Class Seat
The representative at the show misstated that this seat won't start flying until June 2018; it's actually flying now. (She was getting it confused with the launch of TAP Portugal's new Airbus A330-900neo.) Having tested it out myself, it doesn't seem like a bad product. However, the business class cabin is arranged with staggered seating, creating winners ("throne seats" like the one on display) and losers (two seats which occupy the same space) in alternating rows.
#4: Lufthansa Business Class / Eurowings Business Class
Some may disagree with Lufthansa business class being ranked this high, but I have a soft spot for the product after experiencing it myself last year on the upper deck of the 747-8. Major downsides of this seat are the lack of privacy (if you have a neighbor you don't know) and lack of all-aisle access.
And no, you're not seeing double. Eurowings new A340 business class product is the exact same seat as Lufthansa ... as it's actually going to be a former Lufthansa aircraft used for these Eurowings flights.
Check out our review of Lufthansa business class here:
- Flight Review: Lufthansa (A350) Business Class From Munich to Boston
- Flight Review: Lufthansa (747-8) Business Class From Washington, D.C. to Frankfurt
#3: Avianca Business Class
This was my first time seeing Avianca's business class product from its 787 Dreamliner, and it's a solid product. The reverse-herringbone seat has a nice bit of storage in the aisle-side armrest, as well as in a little compartment to the inside. The seat moves in many different directions, including simply straight forward so you can be closer to the tray table or in-flight entertainment screen. A solid product that we at TPG will have to review soon.
#2: Qatar Qsuite Business Class
Spherical Image - RICOH THETA
The same Qsuite mock-up that made waves when it was unveiled last year was available for touring again this year. Although I spent plenty of time last year filming the seat, it wasn't until just this week that I tried it out for myself. And, I can understand the buzz. The window seats are great for solo travel, and Katie and I got to try out the "double bed" in the middle seats. Now, we need to plan a trip to actually fly this product!
Check out TPG's review of Qsuite here:
- Flight Review: Qatar Airways (777-300ER) Qsuite Business Class From Doha to London
- Inside the First Airbus A350-1000, With Qatar’s Qsuite Business Class
#1: Lufthansa First Class
As the only first class product at the show — and one of the best first class products available — Lufthansa first class has to take top honors. Read our full review of the product here. And here's our recommendations on the best ways to book this excellent product for yourself.
Honorable Mention: SunExpress Beach Chairs
SunExpress certainly wins the most entertaining airline stand award. From full-swing golf simulators to model airplanes driven around via remote-control to Playstation consoles, SunExpress' stand was a crowd favorite during the trade show. But my favorite part were the beach chairs set up on top of real sand brought into the exhibition hall for the show. As a fun touch, the airline added seatbelts to the beach chairs:
TPG featured card
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro offer
Annual Fee
Recommended Credit
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.