Delta Unveils New Airport Code-Themed Mural

Aug 5, 2017

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Earlier this summer, Delta tried to help Brooklynites find love on a street corner at Williamsburg’s #DeltaDatingWall. Now that mural is gone and in its place, 133 unique airport codes — representing every single city that Delta services out of John. F Kennedy (JFK) and LaGuardia (LGA) airports — adorn the corner of Wythe Avenue and North 10th Street.

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A passerby stares up at the hand-drawn codes. Image courtesy of Wieden+Kennedy.

Illustrated by London-based artist Celyn Brazier and created by advertising agency Wieden+Kennedy, the doodled codes capture each city’s flavor through symbols, themes and motifs. Philadelphia (PHL), for example, boasts a Liberty Bell’d letter P, a Rocky-at-the-Art-Museum letter H and a cheesesteak-ified letter L.

Brazier admitted to TPG that making each code was its own adventure, saying that he didn’t know what would work until he tried. “My approach is to shoe-horn an unlikely association into a letterform and hope that it works,” Brazier said in an email.

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The finished product is certainly a sight to behold — Brazier calls it “a discombobulated cornucopia of travel inspiration” — with many secrets that could be easily missed without a good, long look.

But Delta wants to reward those that do take the time, and according to Wieden + Kennedy, the airline is offering prizes on Instagram to those who are able to spot the mural’s “needle in the haystack” items — like an ear of Iowan corn or the Big Apple. Not to mention, Delta has created a Facebook Shoppable post and Snapchat filters. The airline’s wall will be up now through August 27 and for those enthused enough to show off their hometown code, there’s merch for sale as well.

H/T: Adweek

Featured image courtesy of Wieden+Kennedy.

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