Delta Unveils New Airport Code-Themed Mural
Earlier this summer, Delta tried to help Brooklynites find love on a street corner at Williamsburg’s #DeltaDatingWall. Now that mural is gone and in its place, 133 unique airport codes — representing every single city that Delta services out of John. F Kennedy (JFK) and LaGuardia (LGA) airports — adorn the corner of Wythe Avenue and North 10th Street.
Illustrated by London-based artist Celyn Brazier and created by advertising agency Wieden+Kennedy, the doodled codes capture each city’s flavor through symbols, themes and motifs. Philadelphia (PHL), for example, boasts a Liberty Bell’d letter P, a Rocky-at-the-Art-Museum letter H and a cheesesteak-ified letter L.
Brazier admitted to TPG that making each code was its own adventure, saying that he didn’t know what would work until he tried. “My approach is to shoe-horn an unlikely association into a letterform and hope that it works,” Brazier said in an email.
The finished product is certainly a sight to behold — Brazier calls it “a discombobulated cornucopia of travel inspiration” — with many secrets that could be easily missed without a good, long look.
But Delta wants to reward those that do take the time, and according to Wieden + Kennedy, the airline is offering prizes on Instagram to those who are able to spot the mural’s “needle in the haystack” items — like an ear of Iowan corn or the Big Apple. Not to mention, Delta has created a Facebook Shoppable post and Snapchat filters. The airline’s wall will be up now through August 27 and for those enthused enough to show off their hometown code, there’s merch for sale as well.
Featured image courtesy of Wieden+Kennedy.
Welcome to The Points Guy!
WELCOME OFFER: Up to 100,000 bonus miles
TPG'S BONUS VALUATION*: $1,040
CARD HIGHLIGHTS: 3X miles on United® purchases
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80K bonus miles after you spend $5,000 on purchases in the first 3 months your account is open. Plus, an additional 20K bonus miles after you spend $10,000 in the first 6 months
- $250 Annual Fee
- Earn 3X miles on United® purchases, 2X miles at restaurants, on select streaming services & all other travel, 1X on all other purchases
- Earn 3X miles on United Airlines purchases
- Earn 2X miles at restaurants and on select streaming services
- Earn 2X miles on all other travel
- Earn 1X mile on all other purchases
- Each year, receive a $125 credit on United® purchases and two 5k-mile anniversary award flight credits. Terms apply.