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The Good and Bad News From Hyatt Introducing Pricier Award Category

Oct. 27, 2018
4 min read
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The Good and Bad News From Hyatt Introducing Pricier Award Category
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Yesterday, dark clouds started to build over the World of Hyatt as a new, pricier, eighth category was temporarily spotted on Hyatt's website. There were no hotels listed in this new category, but there was a 40,000 point per night award price attached. That is 33% higher than the current max of 30,000 Hyatt points per night charged for standard rooms at traditional Hyatt hotels (ie not their all-inclusive or wellness resorts).

It didn't take long for Hyatt to address this development by deleting the greyed out category from the website and share a good news/bad news response. The bad news is a Hyatt spokesperson confirmed that, yes, an 8th category that will cost 40,000 points per night is forthcoming.

The good news is that they went on to say there are no plans for any Hyatt-branded hotels or resorts to move to this new highest category. Now, I've been around miles and points long enough to be a skeptic when a category is created but statements are made indicating it will have limited use. Once it is there, it is there. However, I do trust Hyatt more than some when it comes to this sort of thing, so fingers crossed the statement holds true for a very, very long time.

The other element of good news in Hyatt's response is that they place the blame, or need (depending on your perspective), for the forthcoming new highest category on their alliance with the Small Luxury Hotels (SLH) of the World.

Baros Island Resort (Photo by Zach Honig / The Points Guy)

Hyatt states to TPG that:



As you know, we have been working toward launching an alliance with Small Luxury Hotels of the World that will allow members to earn and redeem World of Hyatt points at participating SLH properties in the future. Given the diversity and caliber of the SLH portfolio, we anticipate that some SLH properties will fall into a new eighth category on our award chart. We look forward to sharing more details when the alliance officially launches.

We have known since August that this alliance was coming "later this year", and it has had the potential to be pretty great for Hyatt members as SLH has a wide variety of properties with many concentrated in Europe and Asia. SLH even has some "private islands," such as the Baros Island Resort where TPG visited earlier this year.

Baros Island Resort (Photo by Zach Honig / The Points Guy)

Hyatt has had partnerships in the past, such as with Oasis, where you could use World of Hyatt points, but at a fixed cash value. Until now, we have not had any insight as to whether the partnership with SLH would operate in that fashion or whether the properties would fit into the traditional World of Hyatt award chart.

It feels like good news that the luxury properties will presumably fit into the World of Hyatt award chart, even if some fall at a new higher award rate. I have seen some SLH rates north of $1,000 per night, though there are also many in the $200+ range. That said, keep in mind that Hyatt already has villas on a private island in the Maldives on their existing award chart (and not even placed at the top tier), as well as some Park Hyatt properties that can cross that $1,000 per night cash rate threshold for standard rooms.

Example of a standard room rate at the Park Hyatt New York

On the heels of the Small Luxury Hotels partnership is also Hyatt's planned acquisition of Two Road Hospitality and goal to have the majority of those 85 properties integrated into the World of Hyatt in 2019. While not all of these properties will make the leap to World of Hyatt, there are some high-end options on that potential list. In fact, there is even a whole stinking ship you can sleep on under the Alila umbrella.

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Photo courtesy of Alila

I'm not thrilled with the idea of the World of Hyatt award chart adding an eight category, but there is no doubt that some new properties are heading Hyatt's way. It is potentially good news that the Small Luxury Hotels are headed toward a traditional award chart, but at least somewhat unfortunate that they won't all price under the existing categories.

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Apply for American Express® Gold Card
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.