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A whale of a livery for Alaska Airlines

Feb. 13, 2022
4 min read
Orca Livery_Alaska Airlines
A whale of a livery for Alaska Airlines
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Alaska Airlines made a splash with avgeeks and whale fans by introducing a new Orca-adorned Boeing 737-9 Max airplane with a livery the airline has dubbed "West Coast Wonders."

(Photo courtesy Alaska Airlines)

"This over-whale-ming aircraft honors the beautiful shores we call home, the Southern Resident orca pods that live around our hubs, and our commitment to keeping rivers and oceans healthy for the long term," the Seattle-based carrier said in announced the new paint job.

The new livery features a dark-blue background and ocean-like waves in various hues of blue, with cavorting orcas, also known as killer whales, on the fuselage and jumping out of the water on the aircraft tailfin.

Alaska says the new West Coast Wonders aircraft is inspired by all the beautiful places the carrier flies to and "honors the shores we call home and the natural life of the Pacific Ocean and West Coast waters." The airline said the special paint scheme is also designed to draw attention to the environmental sustainability goals Alaska has set for 2025 and beyond to reduce its climate impact through carbon, waste, and water.

"We're doing this by reducing plastic waste and balancing our water impact through habitat restoration projects with Bonneville Environmental Foundation and Promise the Pod," the airline said. "Restored streams and planted trees = food, clean water and habitats that orcas need to thrive."

A whale of a printing process too

Alaska's West Coast Wonders livery not only deserves attention for its design but, also for the way the design was applied.

According to a Boeing spokesperson, the photorealistic image of the orca whale on the 737-9's tailfin was applied using an inkjet printing process and is the first time Boeing has applied an image this way. (The whale image is by photographer and former Boeing employee Jane Cogan and was taken in the Puget Sound).

Boeing teams in multiple countries worked together to adapt the inkjet technology commonly used to print documents on flat surfaces so that billions of dots of ink can be applied to curved surfaces with a rotatable, eight-axis print head.

"This new inkjet printing process takes what we will be able do to the next level, in terms of aircraft livery and image designs," Chip Frohlich, director of Advanced Manufacturing for Commercial Airplanes Product Development said in an article posted on Boeing's internal news site. "If the customer can imagine it, we will be able to deliver it – from solid colors to photos. Eventually, we could operate it similar to a car wash, without the multiples passes and cure cycles needed with traditional paint."

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Related: Alaska Airlines reveals new airplane livery spotlighting diversity, education

Beyond expanding the creative options for applied images, Boeing says the inkjet printing process could mean faster turnaround times to paint and deliver liveries, reduced costs, and improved safety and aerodynamics.

"The new automated inkjet printing process reduces time spent on each aircraft and improves safety by minimizing work at great heights," Matt Mellin, Boeing automation lead engineer explains. "It also provides better aerodynamics in flight, thanks to the elimination of paint steps and edges."

Mellin also notes that up by replacing multiple layers of paint with a single thing layer of ink, up to 100 pounds of weight is eliminated and fuel efficiency is enhanced.

Boeing adds that the inkjet printing process is not yet available to customers as a commercial product, but that Alaska's new "West Coast Wonders" livery, a test case, is an important step in that direction.

Related: Alaska Airlines shows its Pride with LGBTQIA+ livery

Other special Alaska Airlines liveries

(Photo courtesy Alaska Airlines)

While whales are warm-blooded mammals, Alaska Airlines has another special sea-inspired fish livery that you may spot: the Salmon Thirty Salmon II commemorative 737-800 aircraft. This plane features a 129-foot-long wild Alaska king salmon on the fuselage. The aircraft also has fish scales on the winglets and "Alaska" written in salmon-pink colored script on the side of the fish.

While charming to see, the livery is designed to help promote sustainable Alaska seafood.

Before the Salmon Thirty Salmon II, Alaska Airlines had the Salmon Thirty Salmon, a Boeing 737-400 that was also painted to look like a giant salmon.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.