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The New Year is upon us and United Airlines is going out with a bang: The airline announced via Twitter that it’s bringing back the super popular stroopwafel.
The treat was first introduced in 2015, when United reintroduced complimentary snacks in economy. For two and a half years, the stroopwafel was a popular staple for United flyers. However, the airline abruptly discounted serving the sweet treat in June.
Now, after passengers voiced their concerns over the missing snack, United has decided to reintroduce the stroopwafel this coming January. A spokesperson for United tells TPG via email that the “intention has always been to bring it back.” However, no comment was made on the exact date of the stroopwafel’s return.
The stroopwafel is as iconic as Delta’s Biscoff cookie. A popular Dutch treat that originated in Amsterdam in the 19th century, it’s made by combining two very thin waffles over a layer of gooey caramel. The stroopwafel grew in popularity thanks to companies like Daelmans, Rip Van Wafels and Belgian Boys. These companies made the stroopwafel the ideal morning treat on flights thanks to the product’s thin design and long shelf-life. American Airlines also offers the stroopwafel, however, only in First Class snack baskets.
United introduced the stroopwafel amid the return of free snacks on all three major airlines. The stroopwafel was available on domestic morning flights. While the sweet morning treat became quite popular, United decided to stop serving the stroopwafel this past June. After six months without stroopwafels in coach, United announced via Twitter that it will return in 2019.
This post has been updated to include comment from United.
Featured image by United Airlines
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