United CEO Says a Livery Change Is Coming This Year

Mar 7, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

It appears as if 2019 is shaping up to be quite the year of change at United. Not only will flight attendants be encouraged to “show personality” while on the job, but the airline is planning to invest in paint, too. CEO Oscar Munoz said Thursday that United will roll out a new livery beginning in April. It will be, Munoz said, more of an “evolution” than “a revolution.”

United 787-10
United’s Boeing 787-10 in the current livery (Photo by Zach Honig / The Points Guy)

The news came during the US Chamber of Commerce Aviation Summit 2019 in Washington DC. Currently, United leans on a modified version of the former Continental Airlines globe livery, in a nod to the merger between the two airlines in 2010.

According to FlightGlobal, the update “will incorporate some of the colors United has recently added to its branding palette that, for example, include the purple used for its new premium economy product and a new shade of blue dubbed ‘Rhapsody Blue’. One color that is likely to feature less prominently is gold, which is currently used as a cheatline between the white upper fuselage and grey belly, and in the globe on the tail.”

It’s possible that United’s own design framework for its Her Art Here contest, which invites women to create a new design for a United aircraft exterior, holds loose clues to the forward direction.

United Premium plus on the 787-10 Dreamliner. Photo by Zach Honig.
United Premium plus on the 787-10 Dreamliner. Photo by Zach Honig/The Points Guy

The fresh scheme will be introduced in phases, likely hitting new aircraft deliveries like the 787-10 first, with older jets to be spiffed up during routine maintenance downtime. United is scheduled to take delivery of 40 aircraft this year, including 20 Boeing 737 MAX 9s and 8 of the extended-length 787-10 Dreamliners. Perhaps it’ll also add the new livery to those blinged-out 50-seat regional jets — the ones with walk-up bars and closets for carry-on bags.

This article has been updated to reference United’s Her Art Here design contest.

Featured image by Zach Honig/The Points Guy.

Chase Sapphire Preferred® Card

WELCOME OFFER: 60,000 Points

TPG'S BONUS VALUATION*: $1,200

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.
Intro APR on Purchases
N/A
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.