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Star Alliance plans to introduce network-wide biometric technology in 2020

Oct. 15, 2019
4 min read
Automatic passpport control at Duesseldorfer Airport
Star Alliance plans to introduce network-wide biometric technology in 2020
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Star Alliance is looking to provide passengers with more seamless and technologically advanced journeys. The world's largest global alliance featuring 26 airlines — formerly 27, before Adria Airways filed for bankruptcy earlier this month — including founding members Lufthansa, United, Thai, SAS and Air Canada, plans to use biometric technology to make the passenger experience more efficient.

Speaking at the Star Alliance MegaDo in Frankfurt on Monday, Jeffrey Goh, CEO of Star Alliance, and Christian Draeger, Star Alliance VP of customer experience, outlined further details of the alliance's plans for the future of biometrics. The final solution, which has yet to be named, promises passengers a simple registration process that will involve one enrollment via a member airlines' app or website.

After uploading a selfie, passengers will be able to verify their identify via an online service or at the airport. Once fully set up, Star Alliance aims to allow passengers to check-in, drop luggage at kiosks, pass through security, access lounges and board the airplane simply via cameras and facial recognition. There will be no need for physical boarding passes, booking references or any other paperwork.

Passengers will only need to enroll once in the GDPR-compliant scheme, and they will have the ability to choose in which regions their biometric information can be used. Such flexibility on consent on where the data can be used is aimed at overcoming concerns that the data could fall into the wrong hands in parts of the world where confidence in data security is lower. The alliance promises full protection of data via encryption of the selfie and personal data. Star Alliance will hold the data and participating airlines will be charged on a per-usage basis.

Star Alliance signed on to develop this solution with its technology partner NEC in July, and it's also pushing the International Air Transport Association (IATA) to develop standards in order to increase global interoperability and allow adoption by others outside of Star Alliance.

Speaking at MegaDo on Monday, Goh said the initiative fits with the alliance's strategy of shifting the focus from membership growth to enhancing the digital customer experience. Whilst he acknowledged that the role of alliances for airlines might have changed following Delta Air Lines CEO Ed Bastian saying that the airline hasn't gotten great value from membership of the SkyTeam alliance, he believes that technology is the glue for alliances and forms the basis for airlines to further cooperate further.

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Air New Zealand Airbus A320
(Photo courtesy of Star Alliance)

The focus for the alliance is on interoperability between all carriers. Airport hubs will be the first to get the technology, which is targeted for a March 2020 launch. The alliance is aiming to get at least two additional airports equipped with the tech in 2020.

The alliance has larger ambitions to roll out its system to non-airline partners such as hotels, rental cars, duty-free shops and more.

Star Alliance isn't the first commercial aviation player to invest in biometric technology. KLM began testing facial recognition for boarding in 2017, Delta Air Lines has been using the tech for boarding and more around the U.S. and British Airways tested biometric boarding in Los Angeles (LAX). Star Alliance carrier Lufthansa has also invested in the technology itself. In 2018, the carrier used facial recognition to board 350 passengers on an A380 in about 20 minutes.

Featured image by picture alliance via Getty Image

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  • Annual Fee

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.