Norwegian Cruise Line is about to make a major change to onboard dining
Editor's Note
One of the world's biggest cruise lines is about to do away with one of the great traditions of cruising -- a main dining room where the menu changes every night.
Norwegian Cruise Line on Tuesday will announce that the main included-in-the-fare restaurant on its soon-to-debut Norwegian Prima won't offer a 14-day rotation of changing menus, as is typical for main dining rooms on cruise ships. Instead, it'll offer a fixed menu of dishes that stays the same each night.
In that respect, it'll be similar to extra-charge "specialty" restaurants on Norwegian ships.
"Think of it not as a main dining room but as the largest specialty dining room at sea," Norwegian Cruise Line president and CEO Harry Sommer told TPG and a handful of other travel outlets Monday in Venice, Italy, in advance of the announcement, during an exclusive preview of menu items for the new restaurant and other eateries planned for Norwegian Prima.
The preview took place at an art gallery in Venice in advance of an exclusive hard-hat tour of Norwegian Prima at the nearby shipyard where it is under construction.
Scheduled to debut in August, Norwegian Prima is being built at the Fincantieri shipyard in Marghera, Italy, which is just across from Venice on the mainland side of the Venetian Lagoon.
Related: The 7 most anticipated new cruise ships of 2022
To be called Hudson's, the new main restaurant on Norwegian Prima will take the place of the main dining rooms called Taste and Sabor found on other Norwegian ships.
Speaking with TPG at the preview event, Sommer suggested the concept of a main dining room with a menu that changes every night was a throwback to the days when passengers ate almost all their meals in a single shipboard restaurant. The idea was to offer cruisers something different to eat every night.
But those days are long gone, Sommer noted, as most passengers now alternate from night to night between the many specialty restaurants now available on ships. Some Norwegian ships can have as many as 18 different dining venues, and the typical Norwegian customer only visits the main dining room on such vessels a couple of times per cruise, Sommer said.
"We sort of sat around a table six months ago and said, 'Why do we still do that?'" Sommer said of the rotating menu concept at main dining rooms on cruise ships.
Switching to a single menu for Norwegian Prima's main restaurant will greatly improve the quality of the experience, Sommer suggested.
"Let's face it, if you have a 14-day rotating menu, there aren't 14 good ways to make beef and chicken," he said. "So if you happen to be in the restaurant on the 13th-best day for beef and chicken, you're not getting as good a dish as you could otherwise."
Related: The ultimate guide to Norwegian Cruise Line
Sommer said the culinary team at Norwegian was still locking down the final menu for Hudson's, which will be found at the back of Norwegian Prima with 270-degree views. The menu already has changed "16 or 17 times," he quipped, noting that the head of Norwegian's parent company, Norwegian Cruise Line Holdings CEO Frank Del Rio, also has gotten involved in the process.
The line is due to announce Tuesday that menu items at Hudson's will offer a mix of international cuisine ranging from Spanish paella and Italian mussels prepared in a white wine sauce to fully vegetarian options such as mushroom risotto and cauliflower piccata.
The Hudson's menu also will have a build-your-own-pasta section where guests can request a tailor-made Italian classic pasta dish by selecting their choice of pasta, sauce and topping, providing more than 24 meal combinations.
The menu also will include a "specialties" section with dishes from the ship's specialty dining eateries.
Sommer told TPG that the new fixed-menu concept will roll out to the main dining rooms across the Norwegian fleet in 2023 — assuming it is well received on Norwegian Prima.
Norwegian also will reveal Tuesday its plans for a new upscale Mediterranean seafood eatery on Norwegian Prima, to be called Palomar, and a new, elevated "hibachi-style" restaurant called Hasuki. In addition, the ship will have a new-for-the-brand sushi restaurant concept called Nama that will focus on "upscale sushi and sashimi masterpieces."
Other new food and beverage concepts for the ship to be unveiled Tuesday include what Norwegian is billing as its first sustainably focused cocktail and wine bar. Dubbed The Metropolitan Bar, it'll feature what the line is calling zero-waste cocktails, prepared from surplus ingredients to minimize waste. The bar's signature drink, the Primadonna, will be a variation of an Old-Fashioned crafted with surplus banana peels and Flor de Cana rum that is produced with 100% renewable energy. More than 20 "biodynamic" wines available are produced using organic farming methods such as employing compost as fertilizer and avoiding most pesticides.
Norwegian Prima is one of the most notable new cruise ships debuting this year. Under development since 2017, it's the first vessel in a major new series of six ships that Norwegian plans to add to its fleet between now and 2027 that promise to transform the brand. The so-called Prima class will be Norwegian's first entirely new class of ships to debut in nearly 10 years.
At 142,500 tons, Norwegian Prima will be notably smaller than the vessels the line has added in recent years, such as the 2-year-old, 169,116-ton Norwegian Encore — a feature that will allow it to access smaller ports around the world. But Norwegian Prima still will have a lot of over-the-top amenities, including a go-kart track that spreads over three decks (a cruise industry first).
Related: The 5 best destinations you can visit on a Norwegian cruise
The ship also will boast The Drop, a 10-story dry slide that the line says will provide more G-force than an accelerating F1 race car. Additionally, the vessel will be home to a three-deck theater that converts into a Las Vegas-style nightclub, and a list of interactive real-life game shows, including at-sea versions of "The Price Is Right," "Supermarket Sweep," "Press Your Luck" and "Beat the Clock."
Norwegian Prima also will mark a more upscale turn for the line. The cruise line says Norwegian Prima will offer the largest variety of suite categories (13) for a large ocean ship as well as the largest three-bedroom suites of any new cruise vessel and the brand's largest-ever inside, ocean-view and balcony cabins.
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