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New Norwegian carrier Norse Atlantic clears US hurdle to begin service

Jan. 15, 2022
3 min read
New Norwegian carrier Norse Atlantic clears US hurdle to begin service
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A new low-cost Norwegian airline is one step closer to beginning service to three American cities.

Norse Atlantic Airways on Friday received tentative approval from the U.S. Department of Transportation to commence service between Norway and the U.S. The startup hopes to begin service this summer between Oslo (OSL) and Fort Lauderdale (FLL), New York/Newburgh (SWF) and the Los Angeles area (ONT), according to its filing with the DOT.

The airline will operate three Boeing 787 Dreamliners using a two-class product featuring both premium and economy cabins.

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If all that sounds familiar, that's because Norwegian Air provided similar two-class 787 service on long-haul routes to cities in the U.S. and around the world. That airline announced it was shutting down last January, a casualty of the COVID-19 pandemic's severe impact on air travel.

In a way, Norse has risen from the ashes of Norwegian long haul. Its shareholders include members of Norwegian's management team, including its founder, Bjorn Kjos.

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More: 5 reasons we’ll miss Norwegian long haul

There will be a significant difference this time between Norwegian and Norse. Norwegian was plagued with labor issues, and took an especially combative tone with its U.S.-based flight attendants, unsuccessfully arguing to the National Mediation Board that they were contractors.

Norse will begin service with three Boeing 787 Dreamliners. (Photo courtesy of Norse Atlantic Airways)

In stark contrast, Norse reached a pre-hire agreement with the Association of Flight Attendants-CWA last year that will provide union representation for its U.S.-based flight attendants once they agree to it. In other words, Norse is embracing the unionization of its flight attendants before the airline even begins operations and starts hiring them, which is set to begin next week.

In a statement, Sara Nelson, AFA's president, applauded the DOT's approval.

"Approving Norse Atlantic Airways’ permit with a legal commitment to workers’ rights provides results based on President Biden’s goals for increasing good-paying Union jobs," she said. "Norse management is demonstrating that the success of a business starts with respecting workers and investing in good, union jobs. The company will start the hiring process next week.”

Featured image by (Photo courtesy of Norse Atlantic Airways)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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Why We Chose It

If you are looking to take your premium rewards to the highest level, this card is really a no brainer in our eyes. Chase's Ultimate Rewards make points easy to redeem, with a wide range of 10 airline and three hotel transfer partners and a friendly user interface. Despite the high annual fee, Chase is consistently adding new benefits to keep the card competitive in a fierce premium rewards field.

Pros

  • $300 annual travel credit as reimbursement for travel purchases charged to your card each account anniversary year
  • Access to Chase Ultimate Rewards hotel and airline travel partners
  • Unlimited 3x points on the broad category of travel and dining
  • 50% more value when you redeem your points for travel through Chase Ultimate Rewards®
  • Broad definitions for travel and dining bonus categories

Cons

  • Steep $550 annual fee
  • May not make sense for people that don't travel frequently
  • You must spend the $300 travel credit before earning 3x points for travel and dining
  • No automatic hotel elite status
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,200 toward travel when you redeem through Chase Ultimate Rewards®
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Ultimate Rewards® immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,200 toward travel
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $100 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more