New Norwegian carrier Norse Atlantic clears US hurdle to begin service

Jan 15, 2022

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

A new low-cost Norwegian airline is one step closer to beginning service to three American cities.

Norse Atlantic Airways on Friday received tentative approval from the U.S. Department of Transportation to commence service between Norway and the U.S. The startup hopes to begin service this summer between Oslo (OSL) and Fort Lauderdale (FLL), New York/Newburgh (SWF) and the Los Angeles area (ONT), according to its filing with the DOT.

The airline will operate three Boeing 787 Dreamliners using a two-class product featuring both premium and economy cabins.

Want more airline-specific news? Sign up for TPG’s free new biweekly Aviation newsletter!

If all that sounds familiar, that’s because Norwegian Air provided similar two-class 787 service on long-haul routes to cities in the U.S. and around the world. That airline announced it was shutting down last January, a casualty of the COVID-19 pandemic’s severe impact on air travel.

In a way, Norse has risen from the ashes of Norwegian long haul. Its shareholders include members of Norwegian’s management team, including its founder, Bjorn Kjos.

More: 5 reasons we’ll miss Norwegian long haul

There will be a significant difference this time between Norwegian and Norse. Norwegian was plagued with labor issues, and took an especially combative tone with its U.S.-based flight attendants, unsuccessfully arguing to the National Mediation Board that they were contractors.

Norse will begin service with three Boeing 787 Dreamliners. (Photo courtesy of Norse Atlantic Airways)

In stark contrast, Norse reached a pre-hire agreement with the Association of Flight Attendants-CWA last year that will provide union representation for its U.S.-based flight attendants once they agree to it. In other words, Norse is embracing the unionization of its flight attendants before the airline even begins operations and starts hiring them, which is set to begin next week.

In a statement, Sara Nelson, AFA’s president, applauded the DOT’s approval.

“Approving Norse Atlantic Airways’ permit with a legal commitment to workers’ rights provides results based on President Biden’s goals for increasing good-paying Union jobs,” she said. “Norse management is demonstrating that the success of a business starts with respecting workers and investing in good, union jobs. The company will start the hiring process next week.”

Featured photo courtesy of Norse Atlantic Airways.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
17.24%-26.24% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.