This New Starbucks Is a 23,000-Square-Foot Coffee Shrine With a Full Bar
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
New Yorkers, rejoice! There’s a new place to get your caffeine fix. But this is not your typical grab-and-go Starbucks.
On Friday, the ubiquitous coffee company will open its fourth mega roastery, this time in New York City’s Meatpacking District. Rather than a small corner café, this Starbucks sprawls across 23,000-square-feet on 9th Avenue and offers an array of high-end coffee experiences.
According to Jake Nankin, TPG’s senior associate of business development, it’s basically “an Eataly for coffee.”
Nankin, who was able to preview the roastery in advance of its opening, described it as a mix of a coffee bar and a retail shop. Yes, you can drop by for standard latte. But you can also shop for baked-on-site breads and pastries, coffee brewing accessories and a bag of beans from the so-called scoop bar, where 14 coffees are available on rotation.
At the Starbucks Reserve Roastery New York — one of only four in the world, including Seattle, Shanghai and Milan — customers can watch beans being roasted on-site, and order from an extended menu featuring exclusive brews and craft beverages.
There are flights of Starbucks Reserve coffees, cold brews on tap and exclusive, extremely fussy drinks. (Order an espresso sipping ganache, found only at the roastery in New York. It’s fresh-pulled espresso and cream poured over dark, milk or white chocolate, and finished with citrus zest and whipped cream. Seriously.)
Patrons can even elbow up to the Arriviamo Bar for coffee-centric cocktails. Helmed by award-winning mixologist Julia Momose, guests can order proper cocktails. With liquor.
The menu features classic beverages like a gin martini and an Aperol Spritz. But if you’re going to get a cocktail at a Starbucks, you may as well surrender to the theme.
Signature drinks include the Black & White Manhattan (bourbon, Cynar Amaro, vermouth and Starbucks Reserve coffee) and the Nocino Notte with gin, bitters, Don Ciccio & Figli Nocino, black truffle salt and cold brew.
In reality, the roastery likely appeals more to tourists than to locals. After all, what New Yorker has time to wait for a coffee cocktail after being delayed by the F Train running on the A track?
“It’s definitely not a place you would stop by on your way to work for a quick cup, but it’s a cool place to walk around and try new types of coffee,” Nankin said.
Though New York’s Starbucks Reserve Roastery is massive, patrons may still have to deal with thick crowds. Nankin visited the Seattle roastery in August, and described it as “packed” with casual Starbucks fans and serious coffee enthusiasts alike. He expects the New York outpost will be similarly crowded.
But there’s good news for Starbucks regulars chasing elite Gold Status: it’s much easier to pass the 300 star threshold with the prices on reserve and specialty items (the coffee company rewards two points per dollar spent). A flight of Reserve brews, for example, typically costs $15. And a single Shakerato — espresso shaken with ice and demerara syrup — costs $5.
Can’t get to New York, Seattle, Shanghai or Milan for your Starbucks fix? Serious fans of the iconic Starbucks Siren can also look out for Starbucks Reserve Roastery openings in Tokyo and Chicago, both expected to debut in 2019.
All images by Matthew Glac Photography/Starbucks.
Welcome to The Points Guy!
Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees